Exam 8: Expansion Strategies and Entry Mode Selection
Exam 1: Scope, Concepts, and Drivers of International Marketing120 Questions
Exam 2: An Overview of the International Marketing Environment132 Questions
Exam 3: International Trade: Institutional Barriers and Facilitators119 Questions
Exam 4: Regional Economic and Political Integration112 Questions
Exam 5: Cultural Influences on International Marketing115 Questions
Exam 6: International Marketing Research: Practices and Challenges102 Questions
Exam 7: International Strategic Planning110 Questions
Exam 8: Expansion Strategies and Entry Mode Selection106 Questions
Exam 9: Products and Services: Branding Decisions in International Markets110 Questions
Exam 10: International Product and Service Strategies111 Questions
Exam 11: Managing International Distribution Operations and Logistics110 Questions
Exam 12: International Retailing101 Questions
Exam 13: The International Promotional Mix and Advertising Strategies107 Questions
Exam 14: International Publicity, Public Relations, and Sales Promotion Strategies110 Questions
Exam 15: International Personal Selling and Personnel Management109 Questions
Exam 16: International Pricing Strategy115 Questions
Exam 17: Organizing and Controlling International Marketing Operations and Perspectives for the Future100 Questions
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In a joint venture, what does the international firm usually not provide?
Free
(Multiple Choice)
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Correct Answer:
B
Airbus is an international ____________________ involving France, the United Kingdom, Germany, and Spain.
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(Short Answer)
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Correct Answer:
Consortium
______________________________ carry the greatest level of risk and offer the most control for a company.
Free
(Short Answer)
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Correct Answer:
Wholly-owned subsidiaries
Wholly owned subsidiaries
A company engaging in _________________________ can use middlemen such as export management companies, trading companies, or agents/brokers to distribute its products overseas.
(Short Answer)
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Moving manufacturing to Mexico would further lower labor costs to less than _________________________ per hour.
(Short Answer)
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Which order of entry mode below is ordered from low to high risk?
(Multiple Choice)
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Joint ventures are a preferred international entry mode for emerging markets.
(True/False)
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Which of the following is an assumption behind a wholly-owned subsidiary?
(Multiple Choice)
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Lands End is an example of a company that has expanded internationally through
(Multiple Choice)
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Which of the following is most likely to be used by a firm engaged in direct exporting?
(Multiple Choice)
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Companies can avoid some of the disadvantages posed by partnering with other firms by setting up wholly-owned subsidiaries in the target markets.
(True/False)
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Mitsui and Mitsubishi have set up a(n) _________________________ with Coca Cola in Japan which allows them to bottle all Coke products in their market.
(Short Answer)
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Hourly compensation costs for production workers in manufacturing in Denmark and Germany are higher than those for workers in the United States.
(True/False)
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