Exam 22: Business Intelligence Systems

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A digital dashboard is an electronic display customized for a individual user.

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True

The metadata maintained by a reporting system database describes ________.

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Market basket analysis is a data mining technique for determining which sets of products customers tend to purchase at the same time.

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A report generated by a reporting system is delivered to the appropriate users via a printed report.This system uses which of the following report modes?

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Report management systems include the ability to create associated user accounts and groups.

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Which of the following is (are)true about data mining applications?

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RFM analysis is a way of analyzing and ranking customers based on on-line survey data.

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Here is Market Basket data for 1,000 transactions at a Drug Store.Use the table below to answer the following questions. Here is Market Basket data for 1,000 transactions at a Drug Store.Use the table below to answer the following questions.    -Refer to the table above.What is the support for Drug A and Drug B? -Refer to the table above.What is the support for Drug A and Drug B?

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We have obtained access to the company's operational data.We have been asked to produce a report with an item by item analysis of sales,but the only sales figure available is the total sale value for each order.This is an example of ________.

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Data mining applications are used accomplish which of the following tasks?

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OLAP stands for:

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The reports generated by a reporting system can be delivered in which of the following media?

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A data warehouse database differs from an operational database because:

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BI reporting systems are intended to create meaningful information from disparate data sources and to deliver that information to the proper users on a timely basis.

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Business Intelligence (BI)systems obtain their data by which of the following means?

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Report authoring includes responsibility for delivery of the report.

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Business Intelligence (BI)systems support operational activities.

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Business Intelligence (BI)reporting systems can do which of the following operations?

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RFM scores commonly range from ________,with ________ being the "high" or "most desirable" score.

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Most data mining techniques are simple and easy to use.

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