Exam 22: Business Intelligence Systems

arrow
  • Select Tags
search iconSearch Question
flashcardsStudy Flashcards
  • Select Tags

Business Intelligence (BI)systems do which of the following?

(Multiple Choice)
4.8/5
(41)

Why is operational data sometimes unusable for Business Intelligence use?

(Essay)
4.8/5
(41)

Which of the following is a common unsupervised data mining technique?

(Multiple Choice)
5.0/5
(40)

Reports that do not change once prepared are called static reports.

(True/False)
4.9/5
(35)

In a common form of RFM analysis,a score of 1 is "high" or "good" while a score of 5 is "low" of "bad".

(True/False)
4.8/5
(34)

Cluster analysis is a commonly used technique in supervised data mining.

(True/False)
4.8/5
(30)

In unsupervised data mining,explanations are created after patterns are found.

(True/False)
4.9/5
(37)

Market basket analysis as described in the text uses the technique of conditional probabilities.

(True/False)
4.9/5
(33)

Which of the following are components of a data warehouse?

(Multiple Choice)
4.8/5
(38)

What is data mining application?

(Essay)
4.7/5
(36)

We have obtained access to the company's operational data.In one record,we find that a customer's age has been recorded as "337".This is an example of:

(Multiple Choice)
4.7/5
(37)

Here is Market Basket data for 1,000 transactions at a Drug Store.Use the table below to answer the following questions. Here is Market Basket data for 1,000 transactions at a Drug Store.Use the table below to answer the following questions.    -Refer to the table above.What is the confidence of Drug B being purchased given that Drug A has been purchased? -Refer to the table above.What is the confidence of Drug B being purchased given that Drug A has been purchased?

(Multiple Choice)
4.9/5
(35)

The reports generated by a reporting system can be classified as:

(Multiple Choice)
4.8/5
(46)

Report delivery is more difficult for data mining than it is for reporting systems.

(True/False)
4.9/5
(26)

What are Business Intelligence (BI)systems?

(Essay)
4.9/5
(37)

We have done an RFM analysis on our customer data.John Smith has a score of "5 1 1".This means that John:

(Multiple Choice)
4.9/5
(42)

What is a star schema?

(Essay)
4.9/5
(41)

Data mining techniques are used to find patterns and relationships that can be used to:

(Multiple Choice)
4.9/5
(31)

Which of the following is a reason that operational data are difficult to read?

(Multiple Choice)
4.8/5
(45)

A reporting system does not maintain a database of metadata.

(True/False)
5.0/5
(38)
Showing 61 - 80 of 80
close modal

Filters

  • Essay(0)
  • Multiple Choice(0)
  • Short Answer(0)
  • True False(0)
  • Matching(0)