Exam 15: Database Processing for Business Intelligence Systems

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Business Intelligence (BI)Reporting systems are intended to create meaningful information from disparate data sources and to deliver that information to the proper users on a timely basis.

(True/False)
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In a common form of RFM analysis,customers are sorted in five groups and given an associated score depending on their group.

(True/False)
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In a common form of RFM analysis,customers with an R score of 5 are in the 20% of customers who have the most recent orders.

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An OLAP cube is called that because some products show OLAP displays on ________ axes.

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The term drill down means the user wants to ________.

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In OLAP,the data item of interest is called a ________.

(Multiple Choice)
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A digital dashboard is an electronic display customized for an individual user.

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Business Intelligence (BI)reporting systems can do which of the following operations?

(Multiple Choice)
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Data warehouses also store the data warehouse metadata.

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Report modes include dynamic and static.

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A report generated by a reporting system is delivered to the appropriate users via an electronic display customized for each user.This system uses which of the following media?

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Report authoring includes responsibility for delivery of the report.

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Here is Market Basket data for 1,000 transactions at a Drug Store.Use the table below to answer the following questions. Here is Market Basket data for 1,000 transactions at a Drug Store.Use the table below to answer the following questions.    -Refer to the table above.What is the definition of confidence for Drug B with reference to Drug A? -Refer to the table above.What is the definition of confidence for Drug B with reference to Drug A?

(Multiple Choice)
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Cluster analysis is a commonly used technique in supervised data mining.

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One Business Intelligence (BI)reporting system that uses extensions to SQL is:

(Multiple Choice)
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Data mining is the application of mathematical and statistical techniques to find patterns and relationships that can be used to classify and predict future outcomes.

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The "R" in RFM analysis stands for ________.

(Multiple Choice)
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A data warehouse is a database system that has data,programs and personnel specialized in Business Intelligence (BI)processing.

(True/False)
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In OLAP,the characteristic of a measure is called a ________.

(Multiple Choice)
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Report systems include three functions: authoring,management and delivery.

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