Question 1

Outline some of the advantages of using software to develop surveys and questionnaires.

Accepted Answer

Some of the advantages of using software to develop surveys and questionnaires include the fact that all of the software packages are useful and they all give help and direction in terms of question and questionnaire design. Another advantage is the fact that the software packages allow for the use of a number of different kinds of questions, among them open and closed questions, multiple choice questions, sentence completion exercises and rating scales. The use of an online software package is also helpful in the aesthetics of a questionnaire or scale, providing different option in terms of organisation and style. As well as providing for the design of data gathering instrument, an online package facilitates the administration of the instrument and the collation of results.

Question 2

The issue of reliability in relation to data collection methods refers to:

Accepted Answer

A) The degree to which the data collection methods, as they are designed, can accomplish what it is that they were designed to accomplish. 
B) The complexity of the methods. 
C) The degree to which the research can be repeated while obtaining consistent results. 
D) The extent to which the data collection methods emerged from the review of the literature. 
A) The degree to which the data collection methods, as they are designed, can accomplish what it is that they were designed to accomplish. 
B) The complexity of the methods. 
C) The degree to which the research can be repeated while obtaining consistent results. 
D) The extent to which the data collection methods emerged from the review of the literature. C

Question 3

It is important to ask:

Accepted Answer

A) Complex questions. 
B) Simple, easy-to-answer questions. 
C) The difficult questions. 
D) All the questions you can. 
A) Complex questions. 
B) Simple, easy-to-answer questions. 
C) The difficult questions. 
D) All the questions you can. B

Question 4

Vignettes are:

Accepted Answer

A) Rating scales. 
B) Semantic differential scales. 
C) Borgardus social distance scales. 
D) Projective techniques. 
A) Rating scales. 
B) Semantic differential scales. 
C) Borgardus social distance scales. 
D) Projective techniques.

Question 5

When the data collection methods are devised, the researcher then proceeds to:

Accepted Answer

A) Gather the data needed for the research project. 
B) Review the literature. 
C) Decide on a research methodology for the research project. 
D) Analyse the data gathered. 
A) Gather the data needed for the research project. 
B) Review the literature. 
C) Decide on a research methodology for the research project. 
D) Analyse the data gathered.

Question 6

Projective techniques are:

Accepted Answer

A) Questionnaires. 
B) Scales. 
C) Indirect techniques through which researchers probe the beliefs, attitudes and feelings of respondents. 
D) Elements of the theoretical framework. 
A) Questionnaires. 
B) Scales. 
C) Indirect techniques through which researchers probe the beliefs, attitudes and feelings of respondents. 
D) Elements of the theoretical framework.

Question 7

A response rate in a research project is a count of the number of valid responses received to a data gathering exercise.

Accepted Answer

A) True 
 B)False

Question 8

The presentation of a questionnaire should be:

Accepted Answer

A) Highly stylised and fussy. 
B) Long and laborious. 
C) Complex and clearly scholarly. 
D) Simple, succinct and professional. 
A) Highly stylised and fussy. 
B) Long and laborious. 
C) Complex and clearly scholarly. 
D) Simple, succinct and professional.

Question 9

Assumptions about the kind of knowledge that will be generated by the research are:

Accepted Answer

A) Elements of the theoretical framework. 
B) Ontological assumptions. 
C) Theoretical assumptions. 
D) Epistemological assumptions. 
A) Elements of the theoretical framework. 
B) Ontological assumptions. 
C) Theoretical assumptions. 
D) Epistemological assumptions.

Question 10

When used as a data gathering instrument respondents are asked to:

Accepted Answer

A) Rate the vignettes. 
B) To view the vignette and then to comment on it. 
C) Critique the vignette. 
D) Investigate the vignette. 
A) Rate the vignettes. 
B) To view the vignette and then to comment on it. 
C) Critique the vignette. 
D) Investigate the vignette.

Question 11

Questionnaires and scales are very precise data gathering instruments. They are designed to elicit short precise answers to concisely stated and precise questions.

Accepted Answer

A) True 
 B)False

Question 12

Sentence completion exercises are:

Accepted Answer

A) Questionnaires. 
B) Scales. 
C) Projective techniques. 
D) Secondary sources of data. 
A) Questionnaires. 
B) Scales. 
C) Projective techniques. 
D) Secondary sources of data.

Question 13

Online methods are commonly used, and they are very effective where the population has access to the technologies and the skills necessary to use those technologies.

Accepted Answer

A) True 
 B)False

Question 14

Leading questions in a questionnaire can:

Accepted Answer

A) Cause bias by leading the participants to a particular response through the way in which the question is framed. 
B) Help respondents make up their minds about how to respond. 
C) Aid the research by encouraging particular responses. 
D) Facilitate the researcher by speeding up the data collection process. 
A) Cause bias by leading the participants to a particular response through the way in which the question is framed. 
B) Help respondents make up their minds about how to respond. 
C) Aid the research by encouraging particular responses. 
D) Facilitate the researcher by speeding up the data collection process.

Question 15

Role play is:

Accepted Answer

A) A questionnaire. 
B) A scale. 
C) An element of the theoretical framework. 
D) A projective technique. 
A) A questionnaire. 
B) A scale. 
C) An element of the theoretical framework. 
D) A projective technique.

Question 16

Sentence completion exercises are projective techniques. In a sentence completion exercise, the researcher starts a sentence and asks the respondent to complete it.

Accepted Answer

A) True 
 B)False

Question 17

A semantic differential scale uses opposite adjectives and asks respondents:

Accepted Answer

A) To rate the phenomenon under investigation. 
B) To describe the phenomenon under investigation. 
C) To indicate which of the adjectives best describes the phenomenon under investigation. 
D) Critique the phenomenon under investigation. 
A) To rate the phenomenon under investigation. 
B) To describe the phenomenon under investigation. 
C) To indicate which of the adjectives best describes the phenomenon under investigation. 
D) Critique the phenomenon under investigation.

Question 18

Ethnocentrism is:

Accepted Answer

A) Research that is aware of different ethnicities. 
B) Research that is focused on different ethnicities. 
C) Research that is undertaken by researchers with different ethnicities. 
D) Viewing the world, and in this context consequently organising and designing data collection for your research, from your own ethnic or cultural perspective. 
A) Research that is aware of different ethnicities. 
B) Research that is focused on different ethnicities. 
C) Research that is undertaken by researchers with different ethnicities. 
D) Viewing the world, and in this context consequently organising and designing data collection for your research, from your own ethnic or cultural perspective.

Question 19

Using a rating scale, the researcher can ask participants in the research to:

Accepted Answer

A) Rate the phenomenon under investigation. 
B) Explore the phenomenon under investigation. 
C) Critique the phenomenon under investigation. 
D) Describe the phenomenon under investigation. 
A) Rate the phenomenon under investigation. 
B) Explore the phenomenon under investigation. 
C) Critique the phenomenon under investigation. 
D) Describe the phenomenon under investigation.

Question 20

The issue of validity in relation to data collection methods, measurement validity, refers to the degree to which the data collection methods, as they are designed, can accomplish what it is that they are designed to accomplish.

Accepted Answer

A) True 
 B)False

Outline some of the advantages of using software to develop surveys and questionnaires.

The issue of reliability in relation to data collection methods refers to:

It is important to ask:

Vignettes are:

When the data collection methods are devised, the researcher then proceeds to:

Projective techniques are:

A response rate in a research project is a count of the number of valid responses received to a data gathering exercise.

The presentation of a questionnaire should be:

Assumptions about the kind of knowledge that will be generated by the research are:

When used as a data gathering instrument respondents are asked to:

Questionnaires and scales are very precise data gathering instruments. They are designed to elicit short precise answers to concisely stated and precise questions.

Sentence completion exercises are:

Online methods are commonly used, and they are very effective where the population has access to the technologies and the skills necessary to use those technologies.

Leading questions in a questionnaire can:

Role play is:

Sentence completion exercises are projective techniques. In a sentence completion exercise, the researcher starts a sentence and asks the respondent to complete it.

A semantic differential scale uses opposite adjectives and asks respondents:

Ethnocentrism is:

Using a rating scale, the researcher can ask participants in the research to:

The issue of validity in relation to data collection methods, measurement validity, refers to the degree to which the data collection methods, as they are designed, can accomplish what it is that they are designed to accomplish.

Introducing Business Research

Developing Research Skills

Understanding Research Ethics

Understanding Research Philosophy

Developing a Research Proposal

Reviewing the Literature

Understanding Research Methodology and Design

Understanding Research Methods, Populations and Sampling

Using Secondary Data and Archival Sources

Using Observation

Using Interviews and Focus Groups

Managing Data and Introducing Data Analysis

Analysing Quantitative Data

Analysing Qualitative Data

Drawing Conclusions and Writing Research

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Exam 12: Using Questionnaires and Scales

Outline some of the advantages of using software to develop surveys and questionnaires.

The issue of reliability in relation to data collection methods refers to:

It is important to ask:

Vignettes are:

When the data collection methods are devised, the researcher then proceeds to:

Projective techniques are:

A response rate in a research project is a count of the number of valid responses received to a data gathering exercise.

The presentation of a questionnaire should be:

Assumptions about the kind of knowledge that will be generated by the research are:

When used as a data gathering instrument respondents are asked to:

Questionnaires and scales are very precise data gathering instruments. They are designed to elicit short precise answers to concisely stated and precise questions.

Sentence completion exercises are:

Online methods are commonly used, and they are very effective where the population has access to the technologies and the skills necessary to use those technologies.

Leading questions in a questionnaire can:

Role play is:

Sentence completion exercises are projective techniques. In a sentence completion exercise, the researcher starts a sentence and asks the respondent to complete it.

A semantic differential scale uses opposite adjectives and asks respondents:

Ethnocentrism is:

Using a rating scale, the researcher can ask participants in the research to:

The issue of validity in relation to data collection methods, measurement validity, refers to the degree to which the data collection methods, as they are designed, can accomplish what it is that they are designed to accomplish.

Introducing Business Research

Developing Research Skills

Understanding Research Ethics

Understanding Research Philosophy

Developing a Research Proposal

Reviewing the Literature

Understanding Research Methodology and Design

Understanding Research Methods, Populations and Sampling

Using Secondary Data and Archival Sources

Using Observation

Using Interviews and Focus Groups

Managing Data and Introducing Data Analysis

Analysing Quantitative Data

Analysing Qualitative Data

Drawing Conclusions and Writing Research

Filters