Exam 12: Using Questionnaires and Scales

The term validity in research is a question of how valid the research is, how logical, how truthful, how robust, how sound, how reasonable, how meaningful and how useful.

The use of complicated questions in questionnaires is encouraged.

The term reliability in research relates to the dependability of the research, to the degree to which the research can be repeated while obtaining consistent results.

Questionnaires and scales are very precise:

It is important when administering questionnaires and scales to give clear instructions to respondents, instructions that they can easily understand and follow.

A pilot study is:

A Likert scale is useful in that as well as measuring the direction of attitudes it:

A survey research methodology works well in large scale research projects.

Questionnaires are very precisely structured data gathering instruments.

Skips and filters are devices used in:

The issue of validity in relation to data collection methods refers to:

Projective techniques are indirect techniques through which researchers probe the beliefs, attitudes and feelings of respondents.

Why are questionnaires and scales highly structured data gathering methods?

The data gathered by researchers engaged in very large studies tends to be mostly or entirely quantitative data.

Because attitudes are believed to actually cause perceptions and behaviours:

Assumptions about the nature of reality are:

The issues of validity and reliability are treated differently in quantitative and qualitative research.

The use of an online software package is not helpful in terms of the aesthetics a questionnaire or scale. Such packages do not provide different options in terms of organisation and style.

Quantitative data is precise and concise, while qualitative data tends to be complex, dense and often quite voluminous.

Data gathering techniques are part of the: