Exam 6: Corporate-Level Strategy
Synergy exists when the value created by business units working together exceeds the value that those same units create working independently.
True
Golden parachutes protect managers from the negative consequences of over-diversifying a firm.
True
Differentiate between corporate-level and business-level strategies and give examples of each.
A business-level strategy determines how a firm will compete in a single industry or product market. When a firm diversifies beyond a single industry it uses a corporate-level strategy. A diversified company has two levels of strategy: business-level and corporate-level. Each business unit has a business level strategy. The corporate strategy is concerned with: 1) what businesses the firm should be in and 2) how the corporate office should manage the group of businesses. The top management of diversified companies views the firm's businesses as a portfolio of core competencies that will generate above-average returns by creating value. An example of a business-level strategy would be whether the firm targets the mass market and competes on price, or whether it competes on the basis of uniqueness. An example of a corporate-level strategy would be whether the firm should sell off a poorly performing subsidiary.
Economies of scope are cost savings resulting from a firm successfully leveraging, either through sharing or transferring, some of its capabilities and competencies developed in one business to another business.
The ultimate test of the value of a corporate-level strategy is whether the:
Compared to diversification that is grounded in intangible resources, diversification based on financial resources only is more visible to competitors and thus more imitable and less likely to create value on a long-term basis.
A major advantage of diversification is that overall monitoring costs are reduced because each separate business comes under the control of corporate headquarters.
A significant benefit of an internal capital market is limiting competitors' access to information about the performance of the individual businesses within the corporation.
Firms with both operational and corporate relatedness are favorites of investment analysts because the transparency and clarity of their financial statements clearly show the value-creation resulting from the combination of multiple businesses.
The value of the assets of a firm using a diversification strategy to create both operational and corporate relatedness tend to be:
Performance continues to increase as diversification increases from single business to unrelated diversification.
Vertical integration allows the firm to gain market power as the firm develops the ability to save on its operations, avoid market costs, improve product quality, and possibly protect its technology from rivals.
Which of the following is NOT a limitation directly relating to vertical integration?
Decisions to expand a firm's portfolio of businesses to reduce managerial risk can have a positive effect on the firm's value.
Diversification strategies can be used with both value-creating and value-neutral objectives.
When a firm simultaneously practices operational relatedness and corporate relatedness:
Specialty Steel, Inc., needs a particular type of brick to line its kilns in order to safely achieve the high temperatures needed for the unusually strong steel it produces. The clay to make this brick is very rare and only two brick plants in the United States make this type of brick. Specialty Steel owns one of these brick plants and buys all of its production. The other brick manufacturer has recently developed an inexpensive new technology whereby ordinary clay can be used to make this fire brick. This significantly reduces the production cost of this type of brick.
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