Exam 10: Surveys

Correct Answer:

Answered by Examlex AI Copilot

Survey research has several strengths and weaknesses that should be considered when using this method for data collection.

Strengths:
1. Efficient data collection: Surveys allow researchers to gather a large amount of data from a large number of participants in a relatively short amount of time.
2. Standardized data: Surveys use standardized questions and response options, which makes it easier to compare and analyze data across different groups or time periods.
3. Anonymity: Participants can feel more comfortable providing honest and candid responses to sensitive topics when they can remain anonymous.
4. Cost-effective: Surveys can be conducted at a relatively low cost, especially when compared to other data collection methods such as interviews or focus groups.

Weaknesses:
1. Response bias: Participants may not always provide accurate or truthful responses, leading to response bias and potentially skewed results.
2. Limited depth: Surveys often provide limited depth of information, as they typically rely on closed-ended questions and do not allow for in-depth exploration of topics.
3. Lack of context: Surveys may not capture the full context of a participant's response, as they do not allow for follow-up questions or probing for more detailed information.
4. Sampling issues: Surveys may suffer from sampling issues, such as non-response bias or a lack of representativeness of the target population.

In conclusion, survey research offers efficient and cost-effective data collection with standardized responses, but it also has limitations such as response bias, limited depth, lack of context, and sampling issues. Researchers should carefully consider these strengths and weaknesses when deciding whether to use surveys for their research.