Question 1

Most media content is tied to power relations in the sense that they

Accepted Answer

A) cause people to question major political decisions in society. 
B) emphasize images and messages consistent with dominant ideologies. 
C) are direct reflections of the interests of politically powerful people. 
D) are controlled and censored by the most powerful people in the society. 
A) cause people to question major political decisions in society. 
B) emphasize images and messages consistent with dominant ideologies. 
C) are direct reflections of the interests of politically powerful people. 
D) are controlled and censored by the most powerful people in the society.

Question 2

Research shows that color-blind media coverage of sports

Accepted Answer

A) privileges athletes of color and disadvantages white athletes. 
B) should be the goal of all people in the media. 
C) misses important parts of sport reality and reproduces the status quo. 
D) allows journalists with knowledge about ethnic groups to get ahead. 
A) privileges athletes of color and disadvantages white athletes. 
B) should be the goal of all people in the media. 
C) misses important parts of sport reality and reproduces the status quo. 
D) allows journalists with knowledge about ethnic groups to get ahead.

Question 3

Nearly all television broadcasts of sport events are sponsored by

Accepted Answer

A) environmental groups devoted to conservation. 
B) feminist groups and other women's organizations. 
C) large capitalist corporations and other for profit businesses. 
D) nonprofit groups dedicated to promoting socially progressive ideas. 
A) environmental groups devoted to conservation. 
B) feminist groups and other women's organizations. 
C) large capitalist corporations and other for profit businesses. 
D) nonprofit groups dedicated to promoting socially progressive ideas.

Question 4

According to data in Table 12-1 and Figure 12-2,rights fees for major sports have

Accepted Answer

A) gone up and down with major economic trends. 
B) increased steadily through 2013. 
C) declined steadily between 2007 and 2013. 
D) remained stable over the past 20 years. 
A) gone up and down with major economic trends. 
B) increased steadily through 2013. 
C) declined steadily between 2007 and 2013. 
D) remained stable over the past 20 years.

Question 5

According to a 2012 NCAA study of college students,

Accepted Answer

A) nearly all male college athletes follow NCAA anti-gambling rules. 
B) female athletes are more apt to bet on sports than male athletes. 
C) nearly all athletes on big-time teams had been contacted by outside gamblers. 
D) over half of all male students report that they have gambled for money. 
A) nearly all male college athletes follow NCAA anti-gambling rules. 
B) female athletes are more apt to bet on sports than male athletes. 
C) nearly all athletes on big-time teams had been contacted by outside gamblers. 
D) over half of all male students report that they have gambled for money.

Question 6

Major sport media companies like fantasy sports because they

Accepted Answer

A) appeal mostly to minority and female consumers. 
B) create loyal media consumers and new revenues. 
C) empower fans in realistic ways. 
D) force spectators to be concerned with team win-loss records. 
A) appeal mostly to minority and female consumers. 
B) create loyal media consumers and new revenues. 
C) empower fans in realistic ways. 
D) force spectators to be concerned with team win-loss records.

Question 7

Tensions between elite athletes and sportswriters exist primarily because

Accepted Answer

A) there is a lack of trust between them. 
B) journalists are controlled by teams and leagues. 
C) athletes find it difficult to articulate their feelings about sport experiences. 
D) sport management people tell athletes not to talk with journalists. 
A) there is a lack of trust between them. 
B) journalists are controlled by teams and leagues. 
C) athletes find it difficult to articulate their feelings about sport experiences. 
D) sport management people tell athletes not to talk with journalists.

Question 8

The marriage of sports and the media is held together by vast amounts of corporate money and the desire of corporate executives to

Accepted Answer

A) shape political policy. 
B) create a global family of eager consumers. 
C) develop relationships with celebrity athletes. 
D) become leaders of sport organizations. 
A) shape political policy. 
B) create a global family of eager consumers. 
C) develop relationships with celebrity athletes. 
D) become leaders of sport organizations.

Question 9

The people who make media content decisions as they select the images and messages to be represented to us are best described as

Accepted Answer

A) image and message "filters". 
B) propaganda artists. 
C) agents of corporate capitalism. 
D) political prophets. 
A) image and message "filters". 
B) propaganda artists. 
C) agents of corporate capitalism. 
D) political prophets.

Question 10

The most effective way to reduce subtle forms of racial,ethnic,and national bias in the media coverage of sports is to hire at all levels of media production people who

Accepted Answer

A) have degrees in communication studies. 
B) see the world in colorblind ways. 
C) come from diverse racial,ethnic,and national backgrounds. 
D) had experiences in jobs that are unrelated to sport. 
A) have degrees in communication studies. 
B) see the world in colorblind ways. 
C) come from diverse racial,ethnic,and national backgrounds. 
D) had experiences in jobs that are unrelated to sport.

Question 11

Which of the following is an accurate statement about sports and the media?

Accepted Answer

A) All media coverage involves selective representations of sports. 
B) The media offset or reverse the effects of commercialization on sports. 
C) The media destroy opportunities for us to see major sport events. 
D) The media shape and determine our perspectives on sports. 
A) All media coverage involves selective representations of sports. 
B) The media offset or reverse the effects of commercialization on sports. 
C) The media destroy opportunities for us to see major sport events. 
D) The media shape and determine our perspectives on sports.

Question 12

Which of the following is NOT a reason that global corporations have become more involved as sponsors of sports?

Accepted Answer

A) Sport events attract audiences full of potential consumers of products. 
B) Sport images and athletes can be used to market products worldwide. 
C) Sports are covered in a way that makes people more active as citizens. 
D) Sport images can be used to promote a way of life based on consumption. 
A) Sport events attract audiences full of potential consumers of products. 
B) Sport images and athletes can be used to market products worldwide. 
C) Sports are covered in a way that makes people more active as citizens. 
D) Sport images can be used to promote a way of life based on consumption.

Question 13

The author notes that as more people go online for coverage of national and international sports,local newspapers

Accepted Answer

A) hire sportswriters with national reputations. 
B) focus more coverage on local high school and college teams. 
C) send their reporters to more national and international events. 
D) drop their sport s sections and increase their coverage of politics. 
A) hire sportswriters with national reputations. 
B) focus more coverage on local high school and college teams. 
C) send their reporters to more national and international events. 
D) drop their sport s sections and increase their coverage of politics.

Question 14

Research examining the legacies of the Olympics for people in the country hosting the games has shown consistently that watching sports on television is likely to lead to

Accepted Answer

A) more sport participation. 
B) more television watching. 
C) less sport participation. 
D) less television watching. 
A) more sport participation. 
B) more television watching. 
C) less sport participation. 
D) less television watching.

Question 15

The sport-media relationship in the U.S.is organized so that

Accepted Answer

A) commercial sports no longer depend on the mainstream media. 
B) only noncommercial media depend on sports. 
C) commercial forms of media and sports depend on each other for profits. 
D) neither sports nor the media depend on each other in commercial terms. 
A) commercial sports no longer depend on the mainstream media. 
B) only noncommercial media depend on sports. 
C) commercial forms of media and sports depend on each other for profits. 
D) neither sports nor the media depend on each other in commercial terms.

Question 16

Large mainstream media companies are currently lobbying federal legislators to

Accepted Answer

A) abolish certain forms of new media. 
B) guarantee that new media are organized around democratic values. 
C) restore the reputation of traditional print media. 
D) extend their control over how new media are used. 
A) abolish certain forms of new media. 
B) guarantee that new media are organized around democratic values. 
C) restore the reputation of traditional print media. 
D) extend their control over how new media are used.

Question 17

At this point in time,people generally use online access to

Accepted Answer

A) extend and complement what other media already provide. 
B) shift their attention to sports they've never played. 
C) calculate the statistics they need to play fantasy sports. 
D) interact directly with mainstream media announcers. 
A) extend and complement what other media already provide. 
B) shift their attention to sports they've never played. 
C) calculate the statistics they need to play fantasy sports. 
D) interact directly with mainstream media announcers.

Question 18

Most media coverage of sports today represents the interests of

Accepted Answer

A) those who control and profit from sports. 
B) sport agents and lawyers. 
C) the players with the highest celebrity rankings. 
D) the companies that advertise on social media sites. 
A) those who control and profit from sports. 
B) sport agents and lawyers. 
C) the players with the highest celebrity rankings. 
D) the companies that advertise on social media sites.

Question 19

Sports coverage in the media generally consists of images and narratives that

Accepted Answer

A) distort the meaning of sports. 
B) undermine the celebrity status of top athletes. 
C) exaggerate the spectacular create drama. 
D) make team owners and coaches more important than athletes. 
A) distort the meaning of sports. 
B) undermine the celebrity status of top athletes. 
C) exaggerate the spectacular create drama. 
D) make team owners and coaches more important than athletes.

Question 20

Even though many sport events have low ratings,television companies want to broadcast them because they fill "dead time" on weekends and because they

Accepted Answer

A) last longer than a normal half-hour or one-hour show. 
B) bring family members together around the television. 
C) appeal to children and other impressionable people. 
D) attract audiences that sponsors want to reach. 
A) last longer than a normal half-hour or one-hour show. 
B) bring family members together around the television. 
C) appeal to children and other impressionable people. 
D) attract audiences that sponsors want to reach.

Most media content is tied to power relations in the sense that they

Research shows that color-blind media coverage of sports

Nearly all television broadcasts of sport events are sponsored by

According to data in Table 12-1 and Figure 12-2,rights fees for major sports have

According to a 2012 NCAA study of college students,

Major sport media companies like fantasy sports because they

Tensions between elite athletes and sportswriters exist primarily because

The marriage of sports and the media is held together by vast amounts of corporate money and the desire of corporate executives to

The people who make media content decisions as they select the images and messages to be represented to us are best described as

The most effective way to reduce subtle forms of racial,ethnic,and national bias in the media coverage of sports is to hire at all levels of media production people who

Which of the following is an accurate statement about sports and the media?

Which of the following is NOT a reason that global corporations have become more involved as sponsors of sports?

The author notes that as more people go online for coverage of national and international sports,local newspapers

Research examining the legacies of the Olympics for people in the country hosting the games has shown consistently that watching sports on television is likely to lead to

The sport-media relationship in the U.S.is organized so that

Large mainstream media companies are currently lobbying federal legislators to

At this point in time,people generally use online access to

Most media coverage of sports today represents the interests of

Sports coverage in the media generally consists of images and narratives that

Even though many sport events have low ratings,television companies want to broadcast them because they fill "dead time" on weekends and because they

The Sociology of Sport: What Is It and Why Study It

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Sports and Socialization: Who Plays and What Happens to Them

Sports for Children: Are Organized Programs Worth the Effort

Deviance in Sports: Is It Out of Control

Violence in Sports: Does It Affect Our Lives

Gender and Sports: Is Equity Possible

Race and Ethnicity: Are They Important in Sports

Social Class: Do Money and Power Matter in Sports

Age and Ability: Barriers to Participation and Inclusion

Sports and the Economy: What Are the Characteristics of Commercial Sports

Sports and Politics: How Do Governments and Global Political Processes Influence Sports

Sports in High School and College: Do Competitive Sports Contribute to Education

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Sports in the Future: What Do We Want Them to Be

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Exam 12: Sports and the Media: Could They Survive Without Each Other

Most media content is tied to power relations in the sense that they

Research shows that color-blind media coverage of sports

Nearly all television broadcasts of sport events are sponsored by

According to data in Table 12-1 and Figure 12-2,rights fees for major sports have

According to a 2012 NCAA study of college students,

Major sport media companies like fantasy sports because they

Tensions between elite athletes and sportswriters exist primarily because

The marriage of sports and the media is held together by vast amounts of corporate money and the desire of corporate executives to

The people who make media content decisions as they select the images and messages to be represented to us are best described as

The most effective way to reduce subtle forms of racial,ethnic,and national bias in the media coverage of sports is to hire at all levels of media production people who

Which of the following is an accurate statement about sports and the media?

Which of the following is NOT a reason that global corporations have become more involved as sponsors of sports?

The author notes that as more people go online for coverage of national and international sports,local newspapers

Research examining the legacies of the Olympics for people in the country hosting the games has shown consistently that watching sports on television is likely to lead to

The sport-media relationship in the U.S.is organized so that

Large mainstream media companies are currently lobbying federal legislators to

At this point in time,people generally use online access to

Most media coverage of sports today represents the interests of

Sports coverage in the media generally consists of images and narratives that

Even though many sport events have low ratings,television companies want to broadcast them because they fill "dead time" on weekends and because they

The Sociology of Sport: What Is It and Why Study It

Producing Knowledge About Sports in Society: What Is the Role of Research and Theory

Sports and Socialization: Who Plays and What Happens to Them

Sports for Children: Are Organized Programs Worth the Effort

Deviance in Sports: Is It Out of Control

Violence in Sports: Does It Affect Our Lives

Gender and Sports: Is Equity Possible

Race and Ethnicity: Are They Important in Sports

Social Class: Do Money and Power Matter in Sports

Age and Ability: Barriers to Participation and Inclusion

Sports and the Economy: What Are the Characteristics of Commercial Sports

Sports and Politics: How Do Governments and Global Political Processes Influence Sports

Sports in High School and College: Do Competitive Sports Contribute to Education

Sports and Religions: Is It a Promising Combination

Sports in the Future: What Do We Want Them to Be

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