Exam 3: Selling on the Web

All electronic commerce initiatives have the goal of providing revenue.

The U.S.government deregulated the securities trading business in the early ____.

____ have been one of the main forces preventing U.S.professionals from extending their practices on the Web.

What is the difference between the personal contact model of communicating on the Web and the mass media approach?

Companies can take their catalog model online by replacing or supplementing their print catalogs with information on their Web sites.

In the ____ approach, firms prepare advertising and promotional materials about the firm and its products or services and broadcast them to potential customers.

List five goals that businesses should meet when constructing a Web site, so that it successfully conveys an integrated image and offers information to potential customers.

Account ____________________ is the ability to obtain bank, investment, loan, and other financial account information from multiple Web sites and display it all in one location at the bank's Web site.

A Web ____________________ is a listing of hyperlinks to Web pages.

In the ____________________ communication model, both the buyer and the seller participate actively in the exchange of information.

____ revenue models range from games and entertainment to financial advice and the professional services of accountants, lawyers, and physicians.

Stock brokerage firms use a(n)____________________ revenue model.

The New York Times and The Wall Street Journal use the ____ revenue model.

No consensus has emerged on how to measure and charge for site visitor views.

An organization's ____________________ is the public image it conveys to its stakeholders.

The ____ of a Web site is its ability to keep visitors at the site and attract repeat visitors.

People spend less time at a sticky Web site and are thus exposed to very little advertising.

____ are advertising efforts directed to a known addressee and include mail, telephone calls, and e-mail.

Publishers do not experience sales losses as a result of online distribution.

List at least five reasons why people visit Web sites.