Exam 5: The Communication Process

Commercials for Vinnie's marshmallows describe its marshmallows as a delicious snack for all ages. The commercials show toddlers eating marshmallows as part of their usual diet as well as adults roasting marshmallows over a fire. In these commercials, Vinnie's is the:

The elaboration likelihood model (ELM) states that there are two basic routes to persuasion, the central route and the peripheral route. Under the central route to persuasion, a message recipient is viewed as:

The experiences, perceptions, attitudes, and values a consumer brings to a communication situation is referred to as his or her:

A company that hires a spokesperson with whom its target audience is likely to identify and respond favorably is:

Velocity Inc., a manufacturer of sports shoes, conducted a marketing research study and found that a vast majority of consumers recall the company's "Accelerate further" slogan. In this scenario, it can be concluded that:

Justin failed to understand the message in an ad for Smithline Catering in a daily newspaper as the newspaper print was unclear. With reference to the communication process, the unclear print would constitute:

Which of the following is true of decoding?