Question 1

Who among the following contributed to the classical conditioning theory by conducting studies on animals and providing well-known examples for the theory?

Accepted Answer

A) Maslow 
B) Pavlov 
C) Vroom 
D) McClelland 
E) Freud 
A) Maslow 
B) Pavlov 
C) Vroom 
D) McClelland 
E) Freud B

Question 2

_____ can be defined as the process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to satisfy their needs and desires.

Accepted Answer

A) Consumer socialization 
B) Consumer culture 
C) Consumer behavior 
D) Consumer retention 
E) Consumer assimilation 
A) Consumer socialization 
B) Consumer culture 
C) Consumer behavior 
D) Consumer retention 
E) Consumer assimilation C

Question 3

With respect to the various generational differences in shopping behaviors, which of the following is true of Gen Y?

Accepted Answer

A) They prefer mass merchandisers and supercenters. 
B) They have the highest annual spending of all groups. 
C) They prefer shopping at smaller stores. 
D) They tend to stay indoors more than other generations. 
E) They spend more time than other groups on hair care and baby food. 
A) They prefer mass merchandisers and supercenters. 
B) They have the highest annual spending of all groups. 
C) They prefer shopping at smaller stores. 
D) They tend to stay indoors more than other generations. 
E) They spend more time than other groups on hair care and baby food. A

Question 4

Which of the following is an example of a functional consequence?

Accepted Answer

A) The need to order champagne to celebrate a birthday. 
B) The desire to eat a pound of chocolate. 
C) The feeling of euphoria that accompanies a purchase of a motorcycle. 
D) The taste of buttered popcorn in a movie theater. 
E) The joy of finding the perfect gift for a friend. 
A) The need to order champagne to celebrate a birthday. 
B) The desire to eat a pound of chocolate. 
C) The feeling of euphoria that accompanies a purchase of a motorcycle. 
D) The taste of buttered popcorn in a movie theater. 
E) The joy of finding the perfect gift for a friend.

Question 5

Learning occurs more slowly but lasts longer when a partial or intermittent reinforcement schedule is used and only some of the individual's responses are rewarded.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is considered to be an objective evaluative criterion while purchasing an automobile?

Accepted Answer

A) Image 
B) Price 
C) Styling 
D) Performance 
E) Color 
A) Image 
B) Price 
C) Styling 
D) Performance 
E) Color

Question 7

Which of the following is true of behavioral learning theories?

Accepted Answer

A) These theories are based on stimulus-response orientation. 
B) These theories put too much emphasis on internal psychological processes. 
C) They are also known associative process theories. 
D) These theories disagree to the fact that the external stimulus environment will elicit fairly predictable consumer responses. 
E) These theories disprove the classical conditioning theory. 
A) These theories are based on stimulus-response orientation. 
B) These theories put too much emphasis on internal psychological processes. 
C) They are also known associative process theories. 
D) These theories disagree to the fact that the external stimulus environment will elicit fairly predictable consumer responses. 
E) These theories disprove the classical conditioning theory.

Question 8

The presence of a prize in every box of Joy Stick Snacks is an example of:

Accepted Answer

A) classical reinforcement. 
B) continuous reinforcement. 
C) partial reinforcement. 
D) cognitive dissonance. 
E) intermittent reinforcement. 
A) classical reinforcement. 
B) continuous reinforcement. 
C) partial reinforcement. 
D) cognitive dissonance. 
E) intermittent reinforcement.

Question 9

Reference groups to which one would like to belong are called _____ groups.

Accepted Answer

A) aspirational 
B) heuristic 
C) evoked 
D) mnemonic 
E) alpha 
A) aspirational 
B) heuristic 
C) evoked 
D) mnemonic 
E) alpha

Question 10

Which of the following is true of perception?

Accepted Answer

A) Perception is an external process. 
B) Perception involves only one process-sensation. 
C) Perception is an individual process. 
D) Perception is independent of internal psychological factors. 
E) The perceptual process is unaffected by the characteristics of a stimulus like its size and color. 
A) Perception is an external process. 
B) Perception involves only one process-sensation. 
C) Perception is an individual process. 
D) Perception is independent of internal psychological factors. 
E) The perceptual process is unaffected by the characteristics of a stimulus like its size and color.

Question 11

In terms of the alternative evaluation stage of the consumer decision-making process, how you feel when you wear new shoes, the perception of how others like your new hair style, and how a recent weight-loss makes you feel about yourself are all examples of:

Accepted Answer

A) functional consequences. 
B) psychosocial consequences. 
C) mnemonics. 
D) heuristics. 
E) physiological consequences. 
A) functional consequences. 
B) psychosocial consequences. 
C) mnemonics. 
D) heuristics. 
E) physiological consequences.

Question 12

Yummy soups, a vegetable soup manufacturing company, uses coupons and sweepstakes to promote its soup. This reflects an application of:

Accepted Answer

A) belief-bias effect. 
B) bait-and-switch promotions. 
C) operant conditioning. 
D) classical conditioning. 
E) cognitive appraisal theory of emotion. 
A) belief-bias effect. 
B) bait-and-switch promotions. 
C) operant conditioning. 
D) classical conditioning. 
E) cognitive appraisal theory of emotion.

Question 13

James, an interviewer, instructs Lily to respond to his questions with the first thing that comes to her mind. James provides Lily with several stimuli such as words, pictures, and ads. With respect to motivation research, James is using a(n):

Accepted Answer

A) predictive test. 
B) in-depth interview. 
C) association test. 
D) focus group. 
E) projective techniquE.In the above scenario, James is using an association test.Association test is a technique in which an individual is asked to respond with the first thing that comes to mind when he or she is presented with a stimulus; the stimulus may be a word, picture, ad, and so on. 
A) predictive test. 
B) in-depth interview. 
C) association test. 
D) focus group. 
E) projective techniquE.In the above scenario, James is using an association test.Association test is a technique in which an individual is asked to respond with the first thing that comes to mind when he or she is presented with a stimulus; the stimulus may be a word, picture, ad, and so on.

Question 14

Before purchasing a car, John sought advice from his friends and researched for auto reviews on the Internet. He also visited car dealers and requested for a test-drive. In which of the following stages of the consumer decision-making process is John engaged?

Accepted Answer

A) Internal information search 
B) External information search 
C) Post purchase evaluation 
D) Problem recognition 
E) Evoked set manipulation 
A) Internal information search 
B) External information search 
C) Post purchase evaluation 
D) Problem recognition 
E) Evoked set manipulation

Question 15

With respect to the various generational differences in shopping behaviors, which of the following is true of the Gen Z?

Accepted Answer

A) They tend to stay indoors more than other generations. 
B) They have the highest annual spending of other groups. 
C) They were born prior to 1946. 
D) They are more likely to make impulse purchases. 
E) They like to shop at smaller stores. 
A) They tend to stay indoors more than other generations. 
B) They have the highest annual spending of other groups. 
C) They were born prior to 1946. 
D) They are more likely to make impulse purchases. 
E) They like to shop at smaller stores.

Question 16

Which of the following is the most relevant internal psychological process associated with the alternative evaluation stage of the consumer decision-making process?

Accepted Answer

A) Motivation 
B) Attitude formation 
C) Assimilation 
D) Integration 
E) Differentiation 
A) Motivation 
B) Attitude formation 
C) Assimilation 
D) Integration 
E) Differentiation

Question 17

Which of the following differentiates a functional consequence from a psychosocial consequence?

Accepted Answer

A) Functional consequences are concrete outcomes of a product, whereas psychosocial consequences are abstract outcomes. 
B) Psychosocial consequences are directly experienced by a customer, whereas functional consequences are not. 
C) Functional consequences are intangible, whereas psychosocial consequences are tangible outcomes. 
D) Psychosocial consequences are bundles of product attributes, whereas functional consequences are bundles of service attributes. 
E) Functional consequences deal with how a product makes you feel, whereas psychosocial consequences deal with tangible, concrete outcomes. 
A) Functional consequences are concrete outcomes of a product, whereas psychosocial consequences are abstract outcomes. 
B) Psychosocial consequences are directly experienced by a customer, whereas functional consequences are not. 
C) Functional consequences are intangible, whereas psychosocial consequences are tangible outcomes. 
D) Psychosocial consequences are bundles of product attributes, whereas functional consequences are bundles of service attributes. 
E) Functional consequences deal with how a product makes you feel, whereas psychosocial consequences deal with tangible, concrete outcomes.

Question 18

Some products or services sought by consumers are not essential but are nonetheless desired.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following statements describe a situation in which marketer-induced problem recognition was used?

Accepted Answer

A) Shopaholic, a clothing and accessories brand, sends newsletters to all its customers at the end of each summer, stating that their existing wardrobe might be out of style. 
B) Ken purchases a cable to connect the DVD player to his TV after purchasing the DVD player. 
C) Casey purchased Hair Care shampoo but switched to Rejuvenate shampoo when he found that the shampoo contained extensive chemicals. 
D) Upgraded, an electronics store, recently sold goods at discounted prices to people who registered themselves on the company's website. 
E) Patrick hurt his toe while jogging and realized that his sports shoes were torn.He went to the store to purchase a new pair of shoes. 
A) Shopaholic, a clothing and accessories brand, sends newsletters to all its customers at the end of each summer, stating that their existing wardrobe might be out of style. 
B) Ken purchases a cable to connect the DVD player to his TV after purchasing the DVD player. 
C) Casey purchased Hair Care shampoo but switched to Rejuvenate shampoo when he found that the shampoo contained extensive chemicals. 
D) Upgraded, an electronics store, recently sold goods at discounted prices to people who registered themselves on the company's website. 
E) Patrick hurt his toe while jogging and realized that his sports shoes were torn.He went to the store to purchase a new pair of shoes.

Question 20

After purchasing a fancy cut diamond ring for his wife, Jason feels dissatisfied with his purchase as he feels that the ring was overpriced and poorly cut. Moreover, feels that he should have selected the round brilliant cut diamond rather than the fancy cut diamond. In this scenario, Jason is experiencing:

Accepted Answer

A) impact bias. 
B) cognitive dissonance. 
C) psychosocial heurism. 
D) belief-bias effect. 
E) over regularization. 
A) impact bias. 
B) cognitive dissonance. 
C) psychosocial heurism. 
D) belief-bias effect. 
E) over regularization.

Exam 4: Perspectives on Consumer Behavior

Who among the following contributed to the classical conditioning theory by conducting studies on animals and providing well-known examples for the theory?

_____ can be defined as the process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services so as to satisfy their needs and desires.

With respect to the various generational differences in shopping behaviors, which of the following is true of Gen Y?

Which of the following is an example of a functional consequence?

Learning occurs more slowly but lasts longer when a partial or intermittent reinforcement schedule is used and only some of the individual's responses are rewarded.

Which of the following is considered to be an objective evaluative criterion while purchasing an automobile?

Which of the following is true of behavioral learning theories?

The presence of a prize in every box of Joy Stick Snacks is an example of:

Reference groups to which one would like to belong are called _____ groups.

Which of the following is true of perception?

In terms of the alternative evaluation stage of the consumer decision-making process, how you feel when you wear new shoes, the perception of how others like your new hair style, and how a recent weight-loss makes you feel about yourself are all examples of:

Yummy soups, a vegetable soup manufacturing company, uses coupons and sweepstakes to promote its soup. This reflects an application of:

James, an interviewer, instructs Lily to respond to his questions with the first thing that comes to her mind. James provides Lily with several stimuli such as words, pictures, and ads. With respect to motivation research, James is using a(n):

Before purchasing a car, John sought advice from his friends and researched for auto reviews on the Internet. He also visited car dealers and requested for a test-drive. In which of the following stages of the consumer decision-making process is John engaged?

With respect to the various generational differences in shopping behaviors, which of the following is true of the Gen Z?

Which of the following is the most relevant internal psychological process associated with the alternative evaluation stage of the consumer decision-making process?

Which of the following differentiates a functional consequence from a psychosocial consequence?

Some products or services sought by consumers are not essential but are nonetheless desired.

Which of the following statements describe a situation in which marketer-induced problem recognition was used?

An Introduction to Integrated Marketing Communications

The Role of IMC in the Marketing Process

Organizing for Advertising and Promotion: The Role of AD Agencies and Other Marketing Communication Organizations

The Communication Process

Source, Message, and Channel Factors

Establishing Objectives and Budgeting for the Promotional Program

Creative Strategy: Planning and Development

Creative Strategy: Implementation and Evaluation

Media Planning and Strategy

Evaluation of Media: Television and Radio

Evaluation of Media: Magazines and Newspapers

Support Media

Direct Marketing

The Internet: Digital and Social Media

Sales Promotion

Public Relations, Publicity, and Corporate Advertising

Measuring the Effectiveness of the Promotional Program

International Advertising and Promotion

Regulation of Advertising and Promotion

Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion

Personal Selling Online

Filters