Exam 4: Learning and Memory

Secret shoppers may be used by marketers to test the effectiveness of service quality among employees.This is a form of variable-interval reinforcement.

________ was first demonstrated in experiments performed on dogs by Ivan Pavlov, a Russian physiologist doing research on digestion in animals.

Conditioning effects are more likely to occur after the conditioned and unconditioned stimuli have been paired a number of times.

Herbal companies traditionally sold their products in cylinder-shaped plastic containers that were very characteristic of the herbal market.One company broke with tradition and began to sell its herbal products in bottles that appeared to be straight from the pharmacy's shelf.They were rectangular with white labels that looked very professional and very serious.Sales went through the roof.What form of stimulus generalisation seems to be working for the herbal company?

Cognitive learning theory approaches stress the importance of internal mental processes.

Erika landed a job as an analyst for a small marketing research firm whose task was to observe and probe patient behaviours at a small suburban clinic.In her study, she noticed that many of the patients had a tendency to underestimate the time since their last doctor visit.The memory lapse she observed was due to a memory problem called ________.