Question 1

Which of the following occurs when the price of a good is lower in export markets than it is in the domestic market?

Accepted Answer

A) skimming 
B) dumping 
C) transfer pricing 
D) price escalation 
A) skimming 
B) dumping 
C) transfer pricing 
D) price escalation B

Question 2

Noise refers to anything that disrupts the audience's ability to receive and interpret a promotional message.

Accepted Answer

A) True 
 B)False  True

Question 3

Which of the following is also known as direct marketing?

Accepted Answer

A) an intensive channel 
B) an exclusive channel 
C) a zero-level channel 
D) a two-level channel 
A) an intensive channel 
B) an exclusive channel 
C) a zero-level channel 
D) a two-level channel C

Question 4

Which of the following circumstances would best require a push strategy to be implemented for product promotion?

Accepted Answer

A) channel members wield a great deal of power relative to that of producers 
B) distribution channels are lengthy 
C) buyers display a great deal of brand loyalty to particular product 
D) products in question are industrial goods 
A) channel members wield a great deal of power relative to that of producers 
B) distribution channels are lengthy 
C) buyers display a great deal of brand loyalty to particular product 
D) products in question are industrial goods

Question 5

Which of the following refers to the price charged for products sold between a company's divisions or subsidiaries?

Accepted Answer

A) dual pricing 
B) transfer price 
C) price skimming 
D) arm's length price 
A) dual pricing 
B) transfer price 
C) price skimming 
D) arm's length price

Question 6

A ________ strategy can be implemented successfully for communicating promotional messages only if a sufficiently large and profitable market segment exists.

Accepted Answer

A) dual extension method 
B) product extension/communications adaptation method 
C) product adaptation/communications extension method 
D) dual adaptation method 
A) dual extension method 
B) product extension/communications adaptation method 
C) product adaptation/communications extension method 
D) dual adaptation method

Question 7

Which of the following refers to planning,implementing,and controlling the physical flow of a product from its point of origin to its point of consumption?

Accepted Answer

A) customization 
B) distribution 
C) communication 
D) promotion 
A) customization 
B) distribution 
C) communication 
D) promotion

Question 8

A promotional strategy designed to create buyer demand that will encourage channel members to stock a company's product is called a ________.

Accepted Answer

A) pull strategy 
B) push strategy 
C) retrenchment strategy 
D) stability strategy 
A) pull strategy 
B) push strategy 
C) retrenchment strategy 
D) stability strategy

Question 9

Explain the primary concerns of managers when establishing distribution policies.

Accepted Answer

Managers consider two overriding concern

Question 10

Dual extension method extends the same home-market product and marketing promotion into target markets.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following products has a low value-density ratio?

Accepted Answer

A) semiconductors 
B) emerald 
C) crude oil 
D) premium perfumes 
A) semiconductors 
B) emerald 
C) crude oil 
D) premium perfumes

Question 12

________ is often necessary as a communication strategy when many important differences exist between the home and target markets.

Accepted Answer

A) Product invention 
B) Product adaptation 
C) Dual adaptation 
D) Dual extension 
A) Product invention 
B) Product adaptation 
C) Dual adaptation 
D) Dual extension

Question 13

Which of the following circumstances would best require a pull strategy to be implemented for product promotion?

Accepted Answer

A) channel members wield relatively lesser power compared to that of producers 
B) buyers display a great deal of brand loyalty to a particular product 
C) distribution channels are short 
D) buyers need to be informed about the features of a product before purchase 
A) channel members wield relatively lesser power compared to that of producers 
B) buyers display a great deal of brand loyalty to a particular product 
C) distribution channels are short 
D) buyers need to be informed about the features of a product before purchase

Question 14

Using examples,explain the circular process of marketing communication.

Accepted Answer

The process of sending promotional messa

Question 15

Which of the following statements is true about international promotions?

Accepted Answer

A) Most companies standardize all aspects of their international promotions to cut costs. 
B) Firms that standardize advertising often control campaigns from the home office. 
C) Companies that adapt their advertising to different markets project a consistent brand image. 
D) Companies discourage blending product and promotional strategies in a communication process. 
A) Most companies standardize all aspects of their international promotions to cut costs. 
B) Firms that standardize advertising often control campaigns from the home office. 
C) Companies that adapt their advertising to different markets project a consistent brand image. 
D) Companies discourage blending product and promotional strategies in a communication process.

Question 16

Under the dual adaptation method,a company adapts its product to local requirements while retaining the product's original marketing communication.

Accepted Answer

A) True 
 B)False

Question 17

A push strategy is the most efficient promotional strategy when distribution channels are lengthy.

Accepted Answer

A) True 
 B)False

Question 18

The product adaptation/communications extension method adapts both the product and its marketing communication to suit the target market.

Accepted Answer

A) True 
 B)False

Question 19

When a product has a higher selling price in the target market than it does in the home market or the country where production takes place,it is called ________.

Accepted Answer

A) price skimming 
B) price escalation 
C) price dispersion 
D) price fixing 
A) price skimming 
B) price escalation 
C) price dispersion 
D) price fixing

Question 20

Counterfeiting is common among highly visible brand-name consumer goods.

Accepted Answer

A) True 
 B)False

Which of the following occurs when the price of a good is lower in export markets than it is in the domestic market?

Noise refers to anything that disrupts the audience's ability to receive and interpret a promotional message.

Which of the following is also known as direct marketing?

Which of the following circumstances would best require a push strategy to be implemented for product promotion?

Which of the following refers to the price charged for products sold between a company's divisions or subsidiaries?

A ________ strategy can be implemented successfully for communicating promotional messages only if a sufficiently large and profitable market segment exists.

Which of the following refers to planning,implementing,and controlling the physical flow of a product from its point of origin to its point of consumption?

A promotional strategy designed to create buyer demand that will encourage channel members to stock a company's product is called a ________.

Explain the primary concerns of managers when establishing distribution policies.

Dual extension method extends the same home-market product and marketing promotion into target markets.

Which of the following products has a low value-density ratio?

________ is often necessary as a communication strategy when many important differences exist between the home and target markets.

Which of the following circumstances would best require a pull strategy to be implemented for product promotion?

Using examples,explain the circular process of marketing communication.

Which of the following statements is true about international promotions?

Under the dual adaptation method,a company adapts its product to local requirements while retaining the product's original marketing communication.

A push strategy is the most efficient promotional strategy when distribution channels are lengthy.

The product adaptation/communications extension method adapts both the product and its marketing communication to suit the target market.

When a product has a higher selling price in the target market than it does in the home market or the country where production takes place,it is called ________.

Counterfeiting is common among highly visible brand-name consumer goods.

Globalization

Cross-Cultural Business

Political Economy and Ethics

Economic Development of Nations

International Trade Theory

Political Economy of Trade

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Monetary System

International Strategy and Organization

Analyzing International Opportunities

Selecting and Managing Entry Modes

Managing International Operations

Hiring and Managing Employees

Filters

Exam 14: Developing and Marketing Products

Which of the following occurs when the price of a good is lower in export markets than it is in the domestic market?

Noise refers to anything that disrupts the audience's ability to receive and interpret a promotional message.

Which of the following is also known as direct marketing?

Which of the following circumstances would best require a push strategy to be implemented for product promotion?

Which of the following refers to the price charged for products sold between a company's divisions or subsidiaries?

A ________ strategy can be implemented successfully for communicating promotional messages only if a sufficiently large and profitable market segment exists.

Which of the following refers to planning,implementing,and controlling the physical flow of a product from its point of origin to its point of consumption?

A promotional strategy designed to create buyer demand that will encourage channel members to stock a company's product is called a ________.

Explain the primary concerns of managers when establishing distribution policies.

Dual extension method extends the same home-market product and marketing promotion into target markets.

Which of the following products has a low value-density ratio?

________ is often necessary as a communication strategy when many important differences exist between the home and target markets.

Which of the following circumstances would best require a pull strategy to be implemented for product promotion?

Using examples,explain the circular process of marketing communication.

Which of the following statements is true about international promotions?

Under the dual adaptation method,a company adapts its product to local requirements while retaining the product's original marketing communication.

A push strategy is the most efficient promotional strategy when distribution channels are lengthy.

The product adaptation/communications extension method adapts both the product and its marketing communication to suit the target market.

When a product has a higher selling price in the target market than it does in the home market or the country where production takes place,it is called ________.

Counterfeiting is common among highly visible brand-name consumer goods.

Globalization

Cross-Cultural Business

Political Economy and Ethics

Economic Development of Nations

International Trade Theory

Political Economy of Trade

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Monetary System

International Strategy and Organization

Analyzing International Opportunities

Selecting and Managing Entry Modes

Managing International Operations

Hiring and Managing Employees

Filters