Question 1

A pricing policy in which a product has a different selling price in export markets than it has in the home market is called ________.

Accepted Answer

A) dual pricing 
B) cost-plus pricing 
C) penetration pricing 
D) premium pricing 
A) dual pricing 
B) cost-plus pricing 
C) penetration pricing 
D) premium pricing

Question 2

Old World Ltd.
Old World Ltd. ,a London-based furniture manufacturer,is establishing its global distribution,pricing,and promotion strategies.Being new to global business,the firm is seeking your help in making its decisions.
-If Old World wants to have its furniture sold through as many distribution outlets as possible,it should consider a(n)________ channel.

Accepted Answer

A) exclusive 
B) intensive 
C) one-level 
D) zero-level 
A) exclusive 
B) intensive 
C) one-level 
D) zero-level

Question 3

Product life cycles are becoming shorter because companies are undertaking new product development at an increasingly rapid pace.

Accepted Answer

A) True 
 B)False

Question 4

Differentiate between the push and pull promotional strategies.Explain the factors that determine whether the push or the pull strategy is appropriate in a given marketing environment.

Accepted Answer

There are two general promotional strate

Question 5

Service providers do not need distribution channels because they market intangible goods.

Accepted Answer

A) True 
 B)False

Question 6

Differentiate between worldwide and dual pricing.Which one of these is more difficult to achieve and why?

Accepted Answer

A pricing policy in which one selling pr

Question 7

The free-market price that unrelated parties charge one another for a specific product is called a(n)________.

Accepted Answer

A) worldwide price 
B) transfer price 
C) dual price 
D) arm's length price 
A) worldwide price 
B) transfer price 
C) dual price 
D) arm's length price

Question 8

Describe the five communication strategies that companies commonly use and cite situations where the strategies are used.

Accepted Answer

Product/Communications Extension (Dual E

Question 9

Old World Ltd.
Old World Ltd. ,a London-based furniture manufacturer,is establishing its global distribution,pricing,and promotion strategies.Being new to global business,the firm is seeking your help in making its decisions.
-If Old World wants to grant the right to sell its furniture to only a limited number of resellers,it should consider a(n)________ channel.

Accepted Answer

A) intensive 
B) exclusive 
C) two-level 
D) selective 
A) intensive 
B) exclusive 
C) two-level 
D) selective

Question 10

Old World Ltd.
Old World Ltd. ,a London-based furniture manufacturer,is establishing its global distribution,pricing,and promotion strategies.Being new to global business,the firm is seeking your help in making its decisions.
-Old World should pursue a(n)________ channel if it decides to greatly intensify its direct marketing efforts.

Accepted Answer

A) intensive 
B) one-level 
C) zero-level 
D) selective 
A) intensive 
B) one-level 
C) zero-level 
D) selective

Question 11

A push strategy is a promotional strategy designed to pressure channel members to promote a product to final users.

Accepted Answer

A) True 
 B)False

Question 12

________ is a major component of a promotion mix.

Accepted Answer

A) Distribution 
B) Market segmentation 
C) Pricing 
D) Public relations 
A) Distribution 
B) Market segmentation 
C) Pricing 
D) Public relations

Question 13

Old World Ltd.
Old World Ltd. ,a London-based furniture manufacturer,is establishing its global distribution,pricing,and promotion strategies.Being new to global business,the firm is seeking your help in making its decisions.
-If Old World adopts different selling prices in export markets than it has in the British market,it would be following a ________ pricing strategy.

Accepted Answer

A) dual 
B) transfer 
C) target 
D) worldwide 
A) dual 
B) transfer 
C) target 
D) worldwide

Question 14

Emerging markets typically have fewer forms of mass media for use in implementing a pull strategy.

Accepted Answer

A) True 
 B)False

Question 15

Product differentiation is more likely when nations share the same level of economic development.

Accepted Answer

A) True 
 B)False

Question 16

All company and product brand names are made up of morphemes.

Accepted Answer

A) True 
 B)False

Question 17

A(n)________ channel does not create strong barriers to channel entry for other producers,nor does it provide much control over reseller decisions such as what competing brands to sell.

Accepted Answer

A) one-level 
B) zero-level 
C) exclusive 
D) intensive 
A) one-level 
B) zero-level 
C) exclusive 
D) intensive

Question 18

The physical path a product follows on its way to customers is called a(n)________.

Accepted Answer

A) distribution channel 
B) demand chain 
C) critical path 
D) external value network 
A) distribution channel 
B) demand chain 
C) critical path 
D) external value network

Question 19

A brand name can function as a legal property.

Accepted Answer

A) True 
 B)False

Question 20

Describe any four factors that affect international product strategies.

Accepted Answer

Laws and Regulations-Companies must ofte

A pricing policy in which a product has a different selling price in export markets than it has in the home market is called ________.

Product life cycles are becoming shorter because companies are undertaking new product development at an increasingly rapid pace.

Differentiate between the push and pull promotional strategies.Explain the factors that determine whether the push or the pull strategy is appropriate in a given marketing environment.

Service providers do not need distribution channels because they market intangible goods.

Differentiate between worldwide and dual pricing.Which one of these is more difficult to achieve and why?

The free-market price that unrelated parties charge one another for a specific product is called a(n)________.

Describe the five communication strategies that companies commonly use and cite situations where the strategies are used.

A push strategy is a promotional strategy designed to pressure channel members to promote a product to final users.

________ is a major component of a promotion mix.

Emerging markets typically have fewer forms of mass media for use in implementing a pull strategy.

Product differentiation is more likely when nations share the same level of economic development.

All company and product brand names are made up of morphemes.

A(n)________ channel does not create strong barriers to channel entry for other producers,nor does it provide much control over reseller decisions such as what competing brands to sell.

The physical path a product follows on its way to customers is called a(n)________.

A brand name can function as a legal property.

Describe any four factors that affect international product strategies.

Globalization

Cross-Cultural Business

Political Economy and Ethics

Economic Development of Nations

International Trade Theory

Political Economy of Trade

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Monetary System

International Strategy and Organization

Analyzing International Opportunities

Selecting and Managing Entry Modes

Managing International Operations

Hiring and Managing Employees

Filters

Exam 14: Developing and Marketing Products

A pricing policy in which a product has a different selling price in export markets than it has in the home market is called ________.

Product life cycles are becoming shorter because companies are undertaking new product development at an increasingly rapid pace.

Differentiate between the push and pull promotional strategies.Explain the factors that determine whether the push or the pull strategy is appropriate in a given marketing environment.

Service providers do not need distribution channels because they market intangible goods.

Differentiate between worldwide and dual pricing.Which one of these is more difficult to achieve and why?

The free-market price that unrelated parties charge one another for a specific product is called a(n)________.

Describe the five communication strategies that companies commonly use and cite situations where the strategies are used.

A push strategy is a promotional strategy designed to pressure channel members to promote a product to final users.

________ is a major component of a promotion mix.

Emerging markets typically have fewer forms of mass media for use in implementing a pull strategy.

Product differentiation is more likely when nations share the same level of economic development.

All company and product brand names are made up of morphemes.

A(n)________ channel does not create strong barriers to channel entry for other producers,nor does it provide much control over reseller decisions such as what competing brands to sell.

The physical path a product follows on its way to customers is called a(n)________.

A brand name can function as a legal property.

Describe any four factors that affect international product strategies.

Globalization

Cross-Cultural Business

Political Economy and Ethics

Economic Development of Nations

International Trade Theory

Political Economy of Trade

Foreign Direct Investment

Regional Economic Integration

International Financial Markets

International Monetary System

International Strategy and Organization

Analyzing International Opportunities

Selecting and Managing Entry Modes

Managing International Operations

Hiring and Managing Employees

Filters