Question 1

________ was the first truly large-scale digitally enabled transaction system in the B2C arena.

Accepted Answer

A)  Telex 
B)  The Baxter Healthcare system 
C)  The French Minitel 
D)  Eelectronic Data Interchange (EDI) 
A)  Telex 
B)  The Baxter Healthcare system 
C)  The French Minitel 
D)  Eelectronic Data Interchange (EDI) C

Question 2

The emergence of mobile,social,and local e-commerce occurred during the Consolidation period of e-commerce.

Accepted Answer

A) True 
 B)False  False

Question 3

Which of the following is an important societal issue related to e-commerce?

Accepted Answer

A)  consumer behavior 
B)  value webs 
C)  cloud computing 
D)  intellectual property 
A)  consumer behavior 
B)  value webs 
C)  cloud computing 
D)  intellectual property D

Question 4

How has e-commerce changed the marketing of goods?

Accepted Answer

E-commerce has greatly changed the marke

Question 5

Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?

Accepted Answer

A)  Marketing messages had little richness. 
B)  The smaller the audience reached, the less rich the message. 
C)  The larger the audience reached, the less rich the message. 
D)  Richness was unrelated to reach. 
A)  Marketing messages had little richness. 
B)  The smaller the audience reached, the less rich the message. 
C)  The larger the audience reached, the less rich the message. 
D)  Richness was unrelated to reach.

Question 6

All of the following were visions of e-commerce expressed during the early years of e-commerce except:

Accepted Answer

A)  a nearly perfect information marketspace. 
B)  friction-free commerce. 
C)  disintermediation. 
D)  fast follower advantage. 
A)  a nearly perfect information marketspace. 
B)  friction-free commerce. 
C)  disintermediation. 
D)  fast follower advantage.

Question 7

Which business application is associated with the technological development of local area networks and client/server computing?

Accepted Answer

A)  transaction automation (e.g., payroll) 
B)  desktop automation (e.g., word processing) 
C)  industrial system automation (e.g., supply chain management) 
D)  workgroup automation (e.g., document sharing) 
A)  transaction automation (e.g., payroll) 
B)  desktop automation (e.g., word processing) 
C)  industrial system automation (e.g., supply chain management) 
D)  workgroup automation (e.g., document sharing)

Question 8

All of the following are examples of Web 2.0 sites and applications except:

Accepted Answer

A)  photo-sharing sites. 
B)  blogs. 
C)  wikis. 
D)  auction sites. 
A)  photo-sharing sites. 
B)  blogs. 
C)  wikis. 
D)  auction sites.

Question 9

The early years of e-commerce were driven by all of the following factors except:

Accepted Answer

A)  an emphasis on exploiting traditional distribution channels. 
B)  a huge infusion of venture capital funds. 
C)  an emphasis on quickly achieving very high market visibility. 
D)  visions of profiting from new technology. 
A)  an emphasis on exploiting traditional distribution channels. 
B)  a huge infusion of venture capital funds. 
C)  an emphasis on quickly achieving very high market visibility. 
D)  visions of profiting from new technology.

Question 10

All of the following are issues facing Pinterest except:

Accepted Answer

A)  copyright infringement. 
B)  inability to retain users. 
C)  spam. 
D)  scams. 
A)  copyright infringement. 
B)  inability to retain users. 
C)  spam. 
D)  scams.

Question 11

E-commerce and e-business systems blur together at the business firm boundary,where internal business systems link up with suppliers or customers.

Accepted Answer

A) True 
 B)False

Question 12

Identify the eight unique features of e-commerce technology and explain how these features set e-commerce apart from more traditional ways of conducting commercial transactions.

Accepted Answer

The eight unique features of e-commerce

Question 13

Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video,audio,and text?

Accepted Answer

A)  richness 
B)  ubiquity 
C)  information density 
D)  personalization 
A)  richness 
B)  ubiquity 
C)  information density 
D)  personalization

Question 14

Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?

Accepted Answer

A)  consumer-to-consumer (C2
C)  
B)  social e-commerce 
C)  mobile e-commerce 
D)  business-to-business (B2
B)  
A)  consumer-to-consumer (C2
C)  
B)  social e-commerce 
C)  mobile e-commerce 
D)  business-to-business (B2
B)

Question 15

Which of the following statements about the Web is not true?

Accepted Answer

A)  The Web is the technology upon which the Internet is based. 
B)  The Web was the original "killer app." 
C)  The Web provides access to pages written in Hypertext Markup Language. 
D)  The Web is both a communications infrastructure and an information storage system. 
A)  The Web is the technology upon which the Internet is based. 
B)  The Web was the original "killer app." 
C)  The Web provides access to pages written in Hypertext Markup Language. 
D)  The Web is both a communications infrastructure and an information storage system.

Question 16

Which of the following refers to any disparity in relevant market information among parties in a transaction?

Accepted Answer

A)  information asymmetry 
B)  unfair competitive advantage 
C)  imperfect competition 
D)  dynamic pricing 
A)  information asymmetry 
B)  unfair competitive advantage 
C)  imperfect competition 
D)  dynamic pricing

Question 17

Which of the following is not true about the use of apps?

Accepted Answer

A)  Users spend nearly 90% of their smartphone app minutes using their top five apps. 
B)  Users still spend less time using apps than they do using desktops or mobile websites. 
C)  Apps are easier to control and monetize than websites. 
D)  Users typically use about 20 different apps per month. 
A)  Users spend nearly 90% of their smartphone app minutes using their top five apps. 
B)  Users still spend less time using apps than they do using desktops or mobile websites. 
C)  Apps are easier to control and monetize than websites. 
D)  Users typically use about 20 different apps per month.

Question 18

Ubiquity increases the cognitive energy required to transact in a marketspace.

Accepted Answer

A) True 
 B)False

Question 19

The world's online population was estimated to be around ________ in 2018.

Accepted Answer

A)  360 million 
B)  3.6 billion 
C)  36 billion 
D)  360 billion 
A)  360 million 
B)  3.6 billion 
C)  36 billion 
D)  360 billion

Question 20

The costs incurred by merchants in having to change product prices (such as the costs of reentering prices into computer systems)are referred to as which of the following?

Accepted Answer

A)  subscription costs 
B)  fixed costs 
C)  menu costs 
D)  variable costs 
A)  subscription costs 
B)  fixed costs 
C)  menu costs 
D)  variable costs

________ was the first truly large-scale digitally enabled transaction system in the B2C arena.

The emergence of mobile,social,and local e-commerce occurred during the Consolidation period of e-commerce.

Which of the following is an important societal issue related to e-commerce?

How has e-commerce changed the marketing of goods?

Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?

All of the following were visions of e-commerce expressed during the early years of e-commerce except:

Which business application is associated with the technological development of local area networks and client/server computing?

All of the following are examples of Web 2.0 sites and applications except:

The early years of e-commerce were driven by all of the following factors except:

All of the following are issues facing Pinterest except:

E-commerce and e-business systems blur together at the business firm boundary,where internal business systems link up with suppliers or customers.

Identify the eight unique features of e-commerce technology and explain how these features set e-commerce apart from more traditional ways of conducting commercial transactions.

Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video,audio,and text?

Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?

Which of the following statements about the Web is not true?

Which of the following refers to any disparity in relevant market information among parties in a transaction?

Which of the following is not true about the use of apps?

Ubiquity increases the cognitive energy required to transact in a marketspace.

The world's online population was estimated to be around ________ in 2018.

The costs incurred by merchants in having to change product prices (such as the costs of reentering prices into computer systems)are referred to as which of the following?

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: The Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 1: The Revolution Is Just Beginning

________ was the first truly large-scale digitally enabled transaction system in the B2C arena.

The emergence of mobile,social,and local e-commerce occurred during the Consolidation period of e-commerce.

Which of the following is an important societal issue related to e-commerce?

How has e-commerce changed the marketing of goods?

Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?

All of the following were visions of e-commerce expressed during the early years of e-commerce except:

Which business application is associated with the technological development of local area networks and client/server computing?

All of the following are examples of Web 2.0 sites and applications except:

The early years of e-commerce were driven by all of the following factors except:

All of the following are issues facing Pinterest except:

E-commerce and e-business systems blur together at the business firm boundary,where internal business systems link up with suppliers or customers.

Identify the eight unique features of e-commerce technology and explain how these features set e-commerce apart from more traditional ways of conducting commercial transactions.

Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video,audio,and text?

Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?

Which of the following statements about the Web is not true?

Which of the following refers to any disparity in relevant market information among parties in a transaction?

Which of the following is not true about the use of apps?

Ubiquity increases the cognitive energy required to transact in a marketspace.

The world's online population was estimated to be around ________ in 2018.

The costs incurred by merchants in having to change product prices (such as the costs of reentering prices into computer systems)are referred to as which of the following?

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: The Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters