Question 1

Which of the following types of online content is consumed by the lowest percentage of U.S.Internet users?

Accepted Answer

A)  e-books 
B)  magazines 
C)  video 
D)  digital audio 
A)  e-books 
B)  magazines 
C)  video 
D)  digital audio B

Question 2

In 2017,which of the following forms of entertainment produced the least amount of revenue?

Accepted Answer

A)  radio 
B)  recorded music 
C)  video games 
D)  television 
A)  radio 
B)  recorded music 
C)  video games 
D)  television B

Question 3

Why have newspaper revenues declined over the past 15 years?

Accepted Answer

The 15-year decline in newspaper revenues has resulted from four factors:
•The growth of the Web and mobile devices as an alternative medium for news and advertising.The movement of consumers to an online life style has drained billions of ad dollars (including classified ads)from the printed newspaper.
•The rise of alternative digital sources for news,commentary,feature stories,and articles.
•The difficulty of traditional newspaper firms and their managers to develop suitable business and revenue models that could survive and even prosper on the Internet,and the mobile/social platform.
•The rise of social media,and its role in directing traffic to newspaper content,has challenged newspapers to change their business model to accommodate changes in consumer behavior and technology.

Question 4

Which of the following statements about the movie industry is not true?

Accepted Answer

A)  iVOD revenues have grown faster than subscription streaming revenues. 
B)  Online movie distribution is not dominated by a single distributor. 
C)  Of all the content industries, thus far, the movie industry has been able to maintain its revenue stream and not be digitally destroyed by new technologies. 
D)  The movie industry's control of the release window of a movie is a form of price discrimination. 
A)  iVOD revenues have grown faster than subscription streaming revenues. 
B)  Online movie distribution is not dominated by a single distributor. 
C)  Of all the content industries, thus far, the movie industry has been able to maintain its revenue stream and not be digitally destroyed by new technologies. 
D)  The movie industry's control of the release window of a movie is a form of price discrimination.

Question 5

In 2017,book publishing revenues:

Accepted Answer

A)  remained stable. 
B)  increased significantly. 
C)  experienced a sizeable decrease. 
D)  increased slightly. 
A)  remained stable. 
B)  increased significantly. 
C)  experienced a sizeable decrease. 
D)  increased slightly.

Question 6

All of the following are "live"/on-demand OTT services except:

Accepted Answer

A)  Sling TV. 
B)  DirecTV Now. 
C)  Netflix 
D)  YouTube TV 
A)  Sling TV. 
B)  DirecTV Now. 
C)  Netflix 
D)  YouTube TV

Question 7

Which of the following native digital news sites has the most unique monthly visitors?

Accepted Answer

A)  HuffingtonPost.com 
B)  Vox.com 
C)  Vice.com 
D)  Buzzfeed.com 
A)  HuffingtonPost.com 
B)  Vox.com 
C)  Vice.com 
D)  Buzzfeed.com

Question 8

Which of the following native digital news sites is owned by AOL?

Accepted Answer

A)  Vox 
B)  Vice 
C)  Reddit 
D)  Huffington Post 
A)  Vox 
B)  Vice 
C)  Reddit 
D)  Huffington Post

Question 9

In 2018,time spent with digital media accounted for ___ of total media time spent

Accepted Answer

A)  23% 
B)  33% 
C)  50% 
D)  75% 
A)  23% 
B)  33% 
C)  50% 
D)  75%

Question 10

________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

Accepted Answer

A)  Technological 
B)  Content 
C)  Media 
D)  Industry 
A)  Technological 
B)  Content 
C)  Media 
D)  Industry

Question 11

Content convergence describes convergence in the design,production,and ________ of content.

Accepted Answer

A)  sales 
B)  distribution 
C)  marketing 
D)  consumption 
A)  sales 
B)  distribution 
C)  marketing 
D)  consumption

Question 12

Which of the following is not an example of industry structure convergence?

Accepted Answer

A)  Amazon's creation of Amazon Books Publishing 
B)  Verizon's acquisition of Yahoo 
C)  AT&T's acquisition of Time Warner 
D)  Apple's development of the iPad 
A)  Amazon's creation of Amazon Books Publishing 
B)  Verizon's acquisition of Yahoo 
C)  AT&T's acquisition of Time Warner 
D)  Apple's development of the iPad

Question 13

What are e-sports,how do they make money,and why are advertisers attracted to it?

Accepted Answer

E-sports involve professional online gam

Question 14

In 2018,which of the following comprised the largest segment of the online gaming audience?

Accepted Answer

A)  tablet gamers 
B)  smartphone gamers 
C)  PC gamers 
D)  console gamers 
A)  tablet gamers 
B)  smartphone gamers 
C)  PC gamers 
D)  console gamers

Question 15

DRM refers to a combination of ________ for protecting digital content.

Accepted Answer

A)  hardware and software methods 
B)  technical and legal means 
C)  user and publisher agreements 
D)  local and remote policies 
A)  hardware and software methods 
B)  technical and legal means 
C)  user and publisher agreements 
D)  local and remote policies

Question 16

Discuss the difference between a wholesale and agency model of e-book distribution and pricing.Why didn't the wholesale model work for e-books,and what happened when publishers tried to implement an agency model?

Accepted Answer

The wholesale model of distribution and

Question 17

Which of the following U.S.media channels generates the most revenue?

Accepted Answer

A)  broadcast television/pay TV 
B)  video games 
C)  newspapers 
D)  box office movies 
A)  broadcast television/pay TV 
B)  video games 
C)  newspapers 
D)  box office movies

Question 18

Who was the first major fiction writer to create an e-book-only volume of a new work?

Accepted Answer

A)  Hugh Howey 
B)  Stephen King 
C)  Dan Brown 
D)  Amanda Hocking 
A)  Hugh Howey 
B)  Stephen King 
C)  Dan Brown 
D)  Amanda Hocking

Question 19

Magazine digital advertising revenues are expected to _______ for the next few years.

Accepted Answer

A)  remain relatively flat 
B)  more than double 
C)  grow over 20% 
D)  significantly decrease 
A)  remain relatively flat 
B)  more than double 
C)  grow over 20% 
D)  significantly decrease

Question 20

Which of the following is the most common model for online newspaper access for U.S.newspapers with circulations over 50,000?

Accepted Answer

A)  totally free 
B)  most content free, but subscription fee to access premium content 
C)  paywall 
D)  metered subscription model 
A)  totally free 
B)  most content free, but subscription fee to access premium content 
C)  paywall 
D)  metered subscription model

Which of the following types of online content is consumed by the lowest percentage of U.S.Internet users?

In 2017,which of the following forms of entertainment produced the least amount of revenue?

Why have newspaper revenues declined over the past 15 years?

Which of the following statements about the movie industry is not true?

In 2017,book publishing revenues:

All of the following are "live"/on-demand OTT services except:

Which of the following native digital news sites has the most unique monthly visitors?

Which of the following native digital news sites is owned by AOL?

In 2018,time spent with digital media accounted for ___ of total media time spent

________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

Content convergence describes convergence in the design,production,and ________ of content.

Which of the following is not an example of industry structure convergence?

What are e-sports,how do they make money,and why are advertisers attracted to it?

In 2018,which of the following comprised the largest segment of the online gaming audience?

DRM refers to a combination of ________ for protecting digital content.

Discuss the difference between a wholesale and agency model of e-book distribution and pricing.Why didn't the wholesale model work for e-books,and what happened when publishers tried to implement an agency model?

Which of the following U.S.media channels generates the most revenue?

Who was the first major fiction writer to create an e-book-only volume of a new work?

Magazine digital advertising revenues are expected to _______ for the next few years.

Which of the following is the most common model for online newspaper access for U.S.newspapers with circulations over 50,000?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: The Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 10: Online Content and Media

Which of the following types of online content is consumed by the lowest percentage of U.S.Internet users?

In 2017,which of the following forms of entertainment produced the least amount of revenue?

Why have newspaper revenues declined over the past 15 years?

Which of the following statements about the movie industry is not true?

In 2017,book publishing revenues:

All of the following are "live"/on-demand OTT services except:

Which of the following native digital news sites has the most unique monthly visitors?

Which of the following native digital news sites is owned by AOL?

In 2018,time spent with digital media accounted for ___ of total media time spent

________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

Content convergence describes convergence in the design,production,and ________ of content.

Which of the following is not an example of industry structure convergence?

What are e-sports,how do they make money,and why are advertisers attracted to it?

In 2018,which of the following comprised the largest segment of the online gaming audience?

DRM refers to a combination of ________ for protecting digital content.

Discuss the difference between a wholesale and agency model of e-book distribution and pricing.Why didn't the wholesale model work for e-books,and what happened when publishers tried to implement an agency model?

Which of the following U.S.media channels generates the most revenue?

Who was the first major fiction writer to create an e-book-only volume of a new work?

Magazine digital advertising revenues are expected to _______ for the next few years.

Which of the following is the most common model for online newspaper access for U.S.newspapers with circulations over 50,000?

The Revolution Is Just Beginning

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: The Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social, Mobile, and Local Marketing

Ethical, Social, and Political Issues in E-Commerce

Online Retailing and Services

Social Networks, Auctions, and Portals

B2B E-Commerce: Supply Chain Management and Collaborative Commerce

Filters