Exam 11: Public Relations

A comprehensive program that links public relations with advertising is called an advertorial.

The Tylenol crisis is a classic example in public relations annals of how to deal with a situation.

The initial response during the Maple Leaf Foods' listeria crisis was whitewashing.

A college has relationships with its students,faculty,and staff.Each of these constituencies is called a __________________.

A company's in-house newsletter is an example of media relations.

Ads that promote an image rather than a product are called __________________.

CPRS is the Canadian Public Relations Society.

What are the different components of public relations? What services do public relations agencies provide to their clients?

In public relations,publicity and promotion are the same thing.

How is public relations connected to mass media? Describe the relationship between journalists and public relations people.Show how each depends on the other.

Which term describes an approach to negotiating relationships without any manipulative tricks?

An image consultant may help you select your wardrobe or restyle your hair.

When a company publishes a newsletter for employees,this is an example of

Joyce Nelson refers to the positive image that corporations promote via advertising as the __________________.

Which term describes covering up abuses but not correcting them?

A specialized branch of public relations that focuses on body language,wardrobe,and hairstyle is called __________________.

Public relations people who specialize in representing their clients to legislative bodies and government agencies are called __________________.

Which tragic event occurred during a Colorado mine strike?

Good media relations are often forged in the fire of a crisis.

Filing a complaint against a news organization for unfair coverage is an example of