Exam 15: Media Effects

Observational learning means that people learn behaviour only by seeing it in real life.

Joshua Meyrowitz noted that media tend to increase generational and gender barriers.

According to Antonia Zerbisias,who is the best regulator of violence for children?

The cumulative effects theory claims that the media have a powerful immediate effect that diminishes over time.

The cathartic effect sees a direct link between media violence and violent behaviour.

Which is the basis for imitative behaviour?

Paul Lazarsfeld found that the media had hardly any direct effect on voters.

Some media influence is undeniable.

Which theory holds that people overestimate the impact of media messages on other people?

AGVOT is an ardent proponent of censorship.

Narcoticizing dysfunction is one aspect of the hypodermic needle theory.

Media and lifestyles are intertwined.

The spiral of silence refers to media blackouts on controversial issues.

Screen-triggered violence is more likely if the aggression is obviously fake and unconvincing.

According to the violence code introduced by AGVOT in 1993,no violence is allowed on children's programming.

Pro-social means that socialization perpetuates positive values.

? The __________________ theory wrongly assumes that individuals are passive.

Albert Bandura's Bobo doll studies clearly proved that media violence causes violent reactions.

Gerbner calculates that there is more violence shown on television than occurs in real life.

The __________________ effect suggests that watching violence allows individuals to vicariously release pent-up frustration.