Exam 13: Using Print Media

Trudy noticed an ad for a brand of makeup on the inside back cover of a lifestyle magazine.When she shows the ad to you,you are able to tell her that the ad is an example of a(n)_____ position.

Which of the following statements concerning the features of newspaper advertising is false?

Color advertising is available in many newspapers on an ROP basis.

What are the three dates that affect magazine purchases?

_____ circulation refers to the number of copies the publisher expects to circulate.

In terms of buying advertising media,what is a short rate?

The preferred position for a newspaper ad is lengthwise across the bottom of the page.

An ad for a jewelry company on the inside front cover of a magazine would be an example of a(n)_____ position.

In terms of advertising volume,newspapers are the largest medium.

The broadest classifications of magazine content are consumer magazines,farm magazines,and business magazines.

Weekly newspapers are the fastest growing class of newspapers because they:

List the three ways media buyers categorize books.

The media buyer is the person in charge of negotiating and contracting with the media.

List some of the added-value services that magazines and newspapers provide their regular advertisers.

An ad for a framing company is in the middle of a page in an issue of a homemaking magazine.It is surrounded by more editorial matter on decorating "Do's and Don'ts." Which of the following terms best describes the ad?

Which of the following statements explains why some advertisers are reluctant to use magazines as an advertising medium?

Newspapers charge premium rates to carry legal public notices.

Which of the following statements concerning the role of media buyers is false?

Which of the following is NOT a major classification of newspaper advertising?

List the four major classifications of newspaper advertising.