Question 1

A hardware store mails an advertising flyer to all the residents in its community.This is an example of _____ advertising.

Accepted Answer

A)  local 
B)  institutional 
C)  interactive 
D)  deceptive 
E)  dealer 
A)  local 
B)  institutional 
C)  interactive 
D)  deceptive 
E)  dealer

Question 2

An agency has designed a full-page magazine ad for hot tubs for a cost of $600.The job required the services of a photographer to produce an illustration of people enjoying a soak in a hot tub.If the agency uses the traditional markup,what is the advertising agency's media commission?

Accepted Answer

A)  $90 
B)  $104 
C)  $100 
D)  $106 
E)  $108 
A)  $90 
B)  $104 
C)  $100 
D)  $106 
E)  $108

Question 3

A golf company has developed a golf club that has a wider shaft and is 40 grams lighter than other clubs currently available in the market.It has hired an agency to develop an advertising campaign for this new club.The golf company has offered to pay the agency 3 percent of its profits if it sells more than 30,000 clubs during its first full year of production.This bonus is an example of a(n):

Accepted Answer

A)  incentive system. 
B)  entrepreneurial allowance. 
C)  production-oriented plan. 
D)  retainer system. 
E)  market-oriented plan. 
A)  incentive system. 
B)  entrepreneurial allowance. 
C)  production-oriented plan. 
D)  retainer system. 
E)  market-oriented plan.

Question 4

List the three basic ways that national advertising differs from local advertising.

Accepted Answer

National advertisers take a strategic fo

Question 5

On what bases are advertising agencies normally classified?

Accepted Answer

Advertising agencies are typic

A hardware store mails an advertising flyer to all the residents in its community.This is an example of _____ advertising.

An agency has designed a full-page magazine ad for hot tubs for a cost of $600.The job required the services of a photographer to produce an illustration of people enjoying a soak in a hot tub.If the agency uses the traditional markup,what is the advertising agency's media commission?

List the three basic ways that national advertising differs from local advertising.

On what bases are advertising agencies normally classified?

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Print, Electronic, and Digital Media Production

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Social Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building

Relationship Building

Filters

Exam 4: The Scope of Advertising: From Local to Global

A hardware store mails an advertising flyer to all the residents in its community.This is an example of _____ advertising.

An agency has designed a full-page magazine ad for hot tubs for a cost of $600.The job required the services of a photographer to produce an illustration of people enjoying a soak in a hot tub.If the agency uses the traditional markup,what is the advertising agency's media commission?

List the three basic ways that national advertising differs from local advertising.

On what bases are advertising agencies normally classified?

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Print, Electronic, and Digital Media Production

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Social Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building

Relationship Building

Filters