Exam 3: E-Business and Mobile Business

What is a long tail strategy?

A(n)________ online auction occurs when sellers use it as a selling channel to many buyers and the highest bid wins.

___________ liability is an e-business challenge.

What is a method of marketing via E-business?

Mobile commerce,or _____________,is the ability to purchase goods and services through a wireless Internet-enabled device

What are intermediaries that aggregate three services for market participants (1)a place to trade,(2)rules to govern trading,and (3)an infrastructure to support trading?

What is a global public network of computer networks that pass information from one to another using common computer protocols?

What is a global hypertext system that uses the Internet as its transport mechanism?

What involves the use of strategies and technologies to transform government by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all branches of government?

Web 2.0's vast disruptive impact is almost over.

____________ providers are companies that use the Internet to distribute copyrighted content,including news,music,games,books,movies,and many other types of information.

___________ brokers act as intermediaries between buyers and sellers of goods and services.

What is mass customization?

What is a business that operates on the Internet only without a physical store?

By 2014,the web will be accessed by mobile devices more than desktops.

Which two events occurred that forever changed the Web and the amount and quality of available information?

What is viral marketing?

Explain why an organization would use metrics to determine a Web site's success.

Information reach refers to the number of people a business can communicate with,on a global basis.

___________ is the B2B purchase and sale of suppliers and services over the Internet.