Exam 11: Relationship Marketing and Customer Relationship Management (CRM)

YouTube offers viewers the option to share a video they have watched by sending it to one or more contacts in their email address books.Which of the following types of marketing is being used this case?

_____ assist marketers by providing software when it is needed to capture,manipulate,and analyze masses of consumer data.

Affinity marketing programs focus on creating extra value for consumers.

Identify the four types of B2B partnerships.

The sale of a product to a customer via a vending machine is typical of a transaction-based relationship.

_____ is the process of rejuvenating lost relationships with customers.

A firm forming a partnership with another firm at the same level in the supply chain is creating a horizontal alliance.

The payback period in a customer relationship is the length of time it takes to break even on customer acquisition costs.

Firms focus on acquiring new customers rather than retaining existing customers,as new customers account for nearly 70 percent of new business for a firm.

"_____" is an inventory management system in which the seller-in an existing agreement with a buyer-determines how much of a product is needed.

The joint venture option for structuring a strategic alliance:

National account selling technique is used by marketers to serve their largest and most profitable customers.

Best Buy Rewards Program tracks customer sales,and periodically issues coupons to customers based on the values of prior purchases.This marketing effort by Best Buy can be regarded as _____ marketing.

The first step in measuring customer satisfaction is:

Frequency marketing programs are promotional efforts sponsored by organizations that solicit involvement by individuals who share common interests and activities.

A vendor-managed inventory is an inventory management system in which the seller-in an existing agreement with a buyer-determines how much of a product is needed.

Successful customer relationship management systems reduce costs by empowering customers to find the information they need to manage their own orders.

Companies that excel at satisfying customers provide their employees with the necessary tools to address customer requests and problems in a timely manner.

A marketing effort sponsored by an organization that solicits responses from individuals who share common interests and activities is called _____ marketing.

Affinity marketing consists of frequent-buyer or user marketing programs that reward customers with cash,rebates,merchandise,or other premiums.