Exam 6: Consumer Behavior

After purchasing a new oven and a cooking range,Martha was contacted by the store where she purchased the products.The salesperson inquired about the delivery,installation,and her overall satisfaction with the purchase.Such strategies employed by marketers help in reducing cognitive dissonance.

A need is an imbalance between the consumer's actual and desired states.

Which of the following product purchases would most likely require a high-involvement decision?

Culture is the broadest interpersonal determinant of consumer behavior.

The broadest environmental determinant of consumer behavior is:

Discuss the role of children and teenagers in the consumer marketplace.How are marketers targeting this market?

Which of the following is a core value emphasized by the American culture?

According to Maslow's hierarchy of needs,the desire to accomplish,achieve,and command respect is a safety need.

The cognitive component of attitude essentially deals with feelings or emotional reactions.

Who are opinion leaders? Why are they important to marketers?

The relative position of an individual member in a group is called _____.

Marketers can attempt to change consumer attitudes by engaging them in new buying behavior.

The influence of reference groups is more significant in case of children,when compared to adults.

The core values of American culture include work ethic and the desire to accumulate wealth.

Closure refers to a person's tendency to be influenced by messages that close the gap between a product's real and perceived advantages.

Define consumer behavior.Describe Kurt Lewin's proposition and how it has been adapted for consumer behavior.

Which of the following can be categorized under the cognitive component of an attitude?

The purchase of which of the following products will follow a syncratic pattern?

Kurt Lewin's theory of human behavior defines behavior as a function of the interactions of personal influences and pressures exerted by external environmental forces.

Joining a local bowling league for social interaction is an attempt to meet _____ needs.