Question 1

Which of the following statements about performance metrics is false?

Accepted Answer

A)  Metrics should be linked to specific company objectives. 
B)  You can never have too many metrics. 
C)  Metrics must be synchronized with business realities. 
D)  Metrics should be unambiguous. 
E)  Metrics should involve a reasonable cost. 
A)  Metrics should be linked to specific company objectives. 
B)  You can never have too many metrics. 
C)  Metrics must be synchronized with business realities. 
D)  Metrics should be unambiguous. 
E)  Metrics should involve a reasonable cost.

Question 2

Financial metrics track all but the following:

Accepted Answer

A)  revenues 
B)  expenses 
C)  return on investment 
D)  shareholder value creation 
E)  product prices 
A)  revenues 
B)  expenses 
C)  return on investment 
D)  shareholder value creation 
E)  product prices

Question 3

A _____ is a website where materials can be posted and edited by a group of interested participants.

Accepted Answer

A)  wiki 
B)  blog 
C)  cloud 
D)  data mart 
E)  log file 
A)  wiki 
B)  blog 
C)  cloud 
D)  data mart 
E)  log file

Question 4

Which of the following statements about metrics is true?

Accepted Answer

A)  All categories of measurement are well understood and universally accepted. 
B)  The popular metric of today may not be used tomorrow. 
C)  The cost of using metrics is very low. 
D)  Metrics are objective and therefore always reliable. 
E)  none of the above 
A)  All categories of measurement are well understood and universally accepted. 
B)  The popular metric of today may not be used tomorrow. 
C)  The cost of using metrics is very low. 
D)  Metrics are objective and therefore always reliable. 
E)  none of the above

Question 5

Management and measurement are conflicting concepts.

Accepted Answer

A) True 
 B)False

Question 6

The conversion of traffic into customers represents a metric best suited for online businesses that only sell goods.

Accepted Answer

A) True 
 B)False

Question 7

Which category of criteria identified by Watchfire GomezPro is represented by the following: online help, tutorials, glossary, FAQs, advice, personalization of data and re-use of customer data to facilitate future transactions?

Accepted Answer

A)  Relationship services 
B)  Ease of use 
C)  Online resources 
D)  Customer confidence 
E)  Watchfire's tool 
A)  Relationship services 
B)  Ease of use 
C)  Online resources 
D)  Customer confidence 
E)  Watchfire's tool

Question 8

Web bugs cannot:

Accepted Answer

A)  track user movements without the user knowing. 
B)  capture click-stream data. 
C)  track user movements at competing websites. 
D)  be used to enhance website design. 
E)  all of the above 
A)  track user movements without the user knowing. 
B)  capture click-stream data. 
C)  track user movements at competing websites. 
D)  be used to enhance website design. 
E)  all of the above

Question 9

List the different social media sources of information for creating performance metrics.

Accepted Answer

Blogs, opinion sites, chat roo

Question 10

Which of the following statements best describes multi-dimensional scorecards?

Accepted Answer

A)  Useful tool because it focuses on one metric category. 
B)  Rarely used because it is impossible to track soft metrics. 
C)  Guarantees that the metrics chosen align with the entity's strategic objectives. 
D)  Useful tool because it incorporates different categories of metrics. 
E)  none of the above 
A)  Useful tool because it focuses on one metric category. 
B)  Rarely used because it is impossible to track soft metrics. 
C)  Guarantees that the metrics chosen align with the entity's strategic objectives. 
D)  Useful tool because it incorporates different categories of metrics. 
E)  none of the above

Question 11

Which of the following metrics could be used to achieve the objective of cost reduction?

Accepted Answer

A)  number of customer support minutes per visitor 
B)  revenue per hour 
C)  hits per year 
D)  hits per month 
E)  all of the above 
A)  number of customer support minutes per visitor 
B)  revenue per hour 
C)  hits per year 
D)  hits per month 
E)  all of the above

Question 12

Temporal site usage analysis can identify traffic by all of the following except:

Accepted Answer

A)  month 
B)  week 
C)  day of week 
D)  hour of day 
E)  second 
A)  month 
B)  week 
C)  day of week 
D)  hour of day 
E)  second

Question 13

Maximizing traffic will always lead to maximum profit.

Accepted Answer

A) True 
 B)False

Question 14

For site usage metrics, list 4 ways that spatial usage analysis can identify visitor behaviour.

Accepted Answer

a. Top entry pages - pages most commonly

Question 15

Name the four major categories used in Kaplan and Norton's balanced scorecard.

Accepted Answer

Customer, internal p

Question 16

Site usage metrics help an ebusiness assess the effectiveness of its ecommerce website.

Accepted Answer

A) True 
 B)False

Question 17

Ebusinesses use infomediaries that report on web activity because:

Accepted Answer

A)  it is very difficult to internally collect and analyze metric data. 
B)  the service is free. 
C)  the information provided extends beyond internal information and includes industry comparisons. 
D)  the internet has changed the landscape in which privacy must be protected. 
E)  all of the above 
A)  it is very difficult to internally collect and analyze metric data. 
B)  the service is free. 
C)  the information provided extends beyond internal information and includes industry comparisons. 
D)  the internet has changed the landscape in which privacy must be protected. 
E)  all of the above

Question 18

Click-stream analysis can be used to:

Accepted Answer

A)  identify website design errors. 
B)  increase employee productivity. 
C)  decrease employee turnover. 
D)  assess the competition. 
E)  monitor employee performance. 
A)  identify website design errors. 
B)  increase employee productivity. 
C)  decrease employee turnover. 
D)  assess the competition. 
E)  monitor employee performance.

Question 19

What is the other term for clear GIFs?

Accepted Answer

A)  clear graphical image features 
B)  clear animated images 
C)  web images 
D)  web bugs 
E)  photoshop images only 
A)  clear graphical image features 
B)  clear animated images 
C)  web images 
D)  web bugs 
E)  photoshop images only

Question 20

Which of the following terms represents the proportion of click-throughs that actually result in the purchase of goods or services?

Accepted Answer

A)  click-through rate 
B)  conversion rate 
C)  click-stream rate 
D)  click-wrap rate 
E)  eprocurement rate 
A)  click-through rate 
B)  conversion rate 
C)  click-stream rate 
D)  click-wrap rate 
E)  eprocurement rate

Which of the following statements about performance metrics is false?

Financial metrics track all but the following:

A _____ is a website where materials can be posted and edited by a group of interested participants.

Which of the following statements about metrics is true?

Management and measurement are conflicting concepts.

The conversion of traffic into customers represents a metric best suited for online businesses that only sell goods.

Which category of criteria identified by Watchfire GomezPro is represented by the following: online help, tutorials, glossary, FAQs, advice, personalization of data and re-use of customer data to facilitate future transactions?

Web bugs cannot:

List the different social media sources of information for creating performance metrics.

Which of the following statements best describes multi-dimensional scorecards?

Which of the following metrics could be used to achieve the objective of cost reduction?

Temporal site usage analysis can identify traffic by all of the following except:

Maximizing traffic will always lead to maximum profit.

For site usage metrics, list 4 ways that spatial usage analysis can identify visitor behaviour.

Name the four major categories used in Kaplan and Norton's balanced scorecard.

Site usage metrics help an ebusiness assess the effectiveness of its ecommerce website.

Ebusinesses use infomediaries that report on web activity because:

Click-stream analysis can be used to:

What is the other term for clear GIFs?

Which of the following terms represents the proportion of click-throughs that actually result in the purchase of goods or services?

Introduction to Ebusiness

Internet Business Models and Strategies

Evolution and Applications of the Internet

Enterprise-Wide and Inter-Enterprise Systems

Security and Controls

Billing and Payment Systems

Supply-Chain Management

Eprocurement, Trading Exchanges, and Auctions

Customer Relationship Management

Business Intelligence

E-marketing and Advertising

Privacy, Legal, and Taxation Issues in Ecommerce

Ecommerce and Small Business

Filters

Exam 12: Metrics for Performance Measurement in E-commerce

Which of the following statements about performance metrics is false?

Financial metrics track all but the following:

A _____ is a website where materials can be posted and edited by a group of interested participants.

Which of the following statements about metrics is true?

Management and measurement are conflicting concepts.

The conversion of traffic into customers represents a metric best suited for online businesses that only sell goods.

Which category of criteria identified by Watchfire GomezPro is represented by the following: online help, tutorials, glossary, FAQs, advice, personalization of data and re-use of customer data to facilitate future transactions?

Web bugs cannot:

List the different social media sources of information for creating performance metrics.

Which of the following statements best describes multi-dimensional scorecards?

Which of the following metrics could be used to achieve the objective of cost reduction?

Temporal site usage analysis can identify traffic by all of the following except:

Maximizing traffic will always lead to maximum profit.

For site usage metrics, list 4 ways that spatial usage analysis can identify visitor behaviour.

Name the four major categories used in Kaplan and Norton's balanced scorecard.

Site usage metrics help an ebusiness assess the effectiveness of its ecommerce website.

Ebusinesses use infomediaries that report on web activity because:

Click-stream analysis can be used to:

What is the other term for clear GIFs?

Which of the following terms represents the proportion of click-throughs that actually result in the purchase of goods or services?

Introduction to Ebusiness

Internet Business Models and Strategies

Evolution and Applications of the Internet

Enterprise-Wide and Inter-Enterprise Systems

Security and Controls

Billing and Payment Systems

Supply-Chain Management

Eprocurement, Trading Exchanges, and Auctions

Customer Relationship Management

Business Intelligence

E-marketing and Advertising

Privacy, Legal, and Taxation Issues in Ecommerce

Ecommerce and Small Business

Filters