Question 1

Discuss brainstorming,its definitions and tips for having a successful brainstorming session.

Accepted Answer

Brainstorming can generate ideas about a problem in a limited time frame through the spontaneous contributions of participations.
Tips:
Use problem statement that is not too broad or specific
No member should be an expert
Use 8-12 participants
All ideas should be recorded
No criticizing or evaluating during the session

Question 2

In the test market stage of product planning,the refined product idea is tested to determine customer acceptance.

Accepted Answer

A) True 
 B)False  False

Question 3

The drawback with problem inventory analysis is that it cannot be used to test a new product idea.

Accepted Answer

A) True 
 B)False  False

Question 4

In the ________ method a new idea is developed through a list of related issues or suggestions.

Accepted Answer

A) Gordon 
B) checklist 
C) collective notebook 
D) matrix charting 
A) Gordon 
B) checklist 
C) collective notebook 
D) matrix charting

Question 5

Discuss both the Gordon method and Forced Relationship creative problem solving techniques.
A.Gordon method - unlike many other creative problem-solving techniques,begins with group members not knowing the exact nature of the problem.This ensures that the solution is not clouded by preconceived ideas and behavioral patterns.The entrepreneur starts by mentioning a general concept associated with the problem.The group responds by expressing a number of ideas.Then a concept is developed,followed by related concepts,through guidance by the entrepreneur.The actual problem is then revealed later,enabling the group to make suggestions for implementation or refinement of the final solution.
B.Forced relationships - is the process of forcing relationships among some product combinations.It asks questions about objects or ideas in an effort to develop a new idea.The new combination and concept is developed through a five-step process:
1.Isolate the elements of the problem.
2.Find the relationships between these elements.
3.Record the relationships in an orderly form.
4.Analyze the resulting relationships to find ideas or patterns.
5.Develop new ideas from these patterns.

Accepted Answer

The Gordon method and Forced Relationshi

Question 6

The entrepreneur should always design and build his own webpage to maintain strategic control.

Accepted Answer

A) True 
 B)False

Question 7

Patents filed with the U.S.Patent Office:

Accepted Answer

A) are not disclosed to the public. 
B) are the property of the U.S.Government. 
C) frequently suggest other new products. 
D) are only accessible to public limited companies. 
A) are not disclosed to the public. 
B) are the property of the U.S.Government. 
C) frequently suggest other new products. 
D) are only accessible to public limited companies.

Question 8

In this method,instead of generating new ideas themselves,consumers are provided with a list of problems in a general product category.What method is the author referring to here?

Accepted Answer

A) Reverse brainstorming 
B) Problem inventory analysis 
C) Brainstorming 
D) Focus groups 
A) Reverse brainstorming 
B) Problem inventory analysis 
C) Brainstorming 
D) Focus groups

Question 9

Creative synthesis is closely connected to the technique of parameter analysis.

Accepted Answer

A) True 
 B)False

Question 10

Developing a new idea through a chain of word associations is known as the checklist method.

Accepted Answer

A) True 
 B)False

Question 11

Creativity tends to decrease with age.

Accepted Answer

A) True 
 B)False

Question 12

In parameter analysis a new idea is developed through a list of related issues or suggestions.

Accepted Answer

A) True 
 B)False

Question 13

The _______ is defined as the stages each product goes through from introduction to decline.

Accepted Answer

A) entrepreneurial decision making process 
B) test marketing process 
C) product planning and development process 
D) product life cycle 
A) entrepreneurial decision making process 
B) test marketing process 
C) product planning and development process 
D) product life cycle

Question 14

The stage in the product planning and development process in which actual sales results are available is the:

Accepted Answer

A) idea stage. 
B) concept stage. 
C) product development stage. 
D) test marketing stage. 
A) idea stage. 
B) concept stage. 
C) product development stage. 
D) test marketing stage.

Question 15

The big-dream approach requires the entrepreneur to dream about the problem and its solution,thinking big.

Accepted Answer

A) True 
 B)False

Question 16

In the ________ method,a word is written down,then another,creating a chain of ideas.

Accepted Answer

A) reverse brainstorming 
B) matrix charting 
C) heuristic 
D) free association 
A) reverse brainstorming 
B) matrix charting 
C) heuristic 
D) free association

Question 17

The Occupational Safety and Health Act (OSHA)mandated that first-aid kits be available in business establishments employing more than three people.A newly formed company was successful in developing first-aid kits that allowed companies to comply with the standards of the act.This is an example of:

Accepted Answer

A) distribution channels as an excellent source for new ideas. 
B) existing products and services as a source for new ideas. 
C) potential consumers as a source for new ideas. 
D) government regulations as a source for new product ideas. 
A) distribution channels as an excellent source for new ideas. 
B) existing products and services as a source for new ideas. 
C) potential consumers as a source for new ideas. 
D) government regulations as a source for new product ideas.

Question 18

Creative synthesis is an important aspect of the _________ method of creative problem solving.

Accepted Answer

A) brainwriting 
B) forced association 
C) attribute listing 
D) parameter analysis 
A) brainwriting 
B) forced association 
C) attribute listing 
D) parameter analysis

Question 19

Brainwriting is a written form of brainstorming.

Accepted Answer

A) True 
 B)False

Question 20

Discontinuous innovations have the least disrupting influence on established consumption patterns.

Accepted Answer

A) True 
 B)False

Discuss brainstorming,its definitions and tips for having a successful brainstorming session.

In the test market stage of product planning,the refined product idea is tested to determine customer acceptance.

The drawback with problem inventory analysis is that it cannot be used to test a new product idea.

In the ________ method a new idea is developed through a list of related issues or suggestions.

The entrepreneur should always design and build his own webpage to maintain strategic control.

Patents filed with the U.S.Patent Office:

In this method,instead of generating new ideas themselves,consumers are provided with a list of problems in a general product category.What method is the author referring to here?

Creative synthesis is closely connected to the technique of parameter analysis.

Developing a new idea through a chain of word associations is known as the checklist method.

Creativity tends to decrease with age.

In parameter analysis a new idea is developed through a list of related issues or suggestions.

The _______ is defined as the stages each product goes through from introduction to decline.

The stage in the product planning and development process in which actual sales results are available is the:

The big-dream approach requires the entrepreneur to dream about the problem and its solution,thinking big.

In the ________ method,a word is written down,then another,creating a chain of ideas.

The Occupational Safety and Health Act (OSHA)mandated that first-aid kits be available in business establishments employing more than three people.A newly formed company was successful in developing first-aid kits that allowed companies to comply with the standards of the act.This is an example of:

Creative synthesis is an important aspect of the _________ method of creative problem solving.

Brainwriting is a written form of brainstorming.

Discontinuous innovations have the least disrupting influence on established consumption patterns.

Entrepreneurship and the Entrepreneurial Mind-Set

Entrepreneurial Intentions and Corporate Entrepreneurship

Entrepreneurial Strategy: Generating and Exploiting New Entries

Identifying and Analyzing Domestic and International Opportunities

Intellectual Property and Other Legal Issues for the Entrepreneur

The Business Plan: Creating and Starting the Venture

The Marketing Plan

The Organizational Plan

The Financial Plan

Sources of Capital

Informal Risk Capital, Venture Capital, and Going Public

Strategies for Growth and Managing the Implication of Growth

Accessing Resources for Growth From External Sources

Succession Planning and Strategies for Harvesting and Ending the Venture

Filters

Exam 4: Creativity and the Business Idea

Discuss brainstorming,its definitions and tips for having a successful brainstorming session.

In the test market stage of product planning,the refined product idea is tested to determine customer acceptance.

The drawback with problem inventory analysis is that it cannot be used to test a new product idea.

In the ________ method a new idea is developed through a list of related issues or suggestions.

The entrepreneur should always design and build his own webpage to maintain strategic control.

Patents filed with the U.S.Patent Office:

In this method,instead of generating new ideas themselves,consumers are provided with a list of problems in a general product category.What method is the author referring to here?

Creative synthesis is closely connected to the technique of parameter analysis.

Developing a new idea through a chain of word associations is known as the checklist method.

Creativity tends to decrease with age.

In parameter analysis a new idea is developed through a list of related issues or suggestions.

The _______ is defined as the stages each product goes through from introduction to decline.

The stage in the product planning and development process in which actual sales results are available is the:

The big-dream approach requires the entrepreneur to dream about the problem and its solution,thinking big.

In the ________ method,a word is written down,then another,creating a chain of ideas.

The Occupational Safety and Health Act (OSHA)mandated that first-aid kits be available in business establishments employing more than three people.A newly formed company was successful in developing first-aid kits that allowed companies to comply with the standards of the act.This is an example of:

Creative synthesis is an important aspect of the _________ method of creative problem solving.

Brainwriting is a written form of brainstorming.

Discontinuous innovations have the least disrupting influence on established consumption patterns.

Entrepreneurship and the Entrepreneurial Mind-Set

Entrepreneurial Intentions and Corporate Entrepreneurship

Entrepreneurial Strategy: Generating and Exploiting New Entries

Identifying and Analyzing Domestic and International Opportunities

Intellectual Property and Other Legal Issues for the Entrepreneur

The Business Plan: Creating and Starting the Venture

The Marketing Plan

The Organizational Plan

The Financial Plan

Sources of Capital

Informal Risk Capital, Venture Capital, and Going Public

Strategies for Growth and Managing the Implication of Growth

Accessing Resources for Growth From External Sources

Succession Planning and Strategies for Harvesting and Ending the Venture

Filters