Question 1

_____ occurs when customers gather information from a retailer's channel and buy products from a competitor's channel.

Accepted Answer

A)  Channel expansion 
B)  Channel integration 
C)  Channel migration 
D)  Omniretailing 
E)  Automated retailing 
A)  Channel expansion 
B)  Channel integration 
C)  Channel migration 
D)  Omniretailing 
E)  Automated retailing C

Question 2

_____ enable online retailers to collect customer information as they navigate through the retailers' websites.

Accepted Answer

A)  Blogs 
B)  Widgets 
C)  Apps 
D)  Cookies 
E)  Podcasts 
A)  Blogs 
B)  Widgets 
C)  Apps 
D)  Cookies 
E)  Podcasts D

Question 3

Which of the following is NOT a direct selling approach?

Accepted Answer

A)  A party plan system 
B)  A multilevel network 
C)  An infomercial 
D)  Pyramid scheme 
E)  None of these 
A)  A party plan system 
B)  A multilevel network 
C)  An infomercial 
D)  Pyramid scheme 
E)  None of these C

Question 4

Which of the following is NOT a benefit of a store channel shopping experience?

Accepted Answer

A)  Browsing 
B)  Immediate gratification 
C)  Risk reduction 
D)  Personal service 
E)  None of these 
A)  Browsing 
B)  Immediate gratification 
C)  Risk reduction 
D)  Personal service 
E)  None of these

Question 5

Which of the following statements is true of TV home shopping?

Accepted Answer

A)  Goods are automatically dispensed to customers on cash payment. 
B)  There are two types of advertising: party plan and multilevel. 
C)  The impact of advertisements on people cannot be determined accurately. 
D)  Salespeople interact directly with customers. 
E)  Customers can see the merchandise demonstrations before buying. 
A)  Goods are automatically dispensed to customers on cash payment. 
B)  There are two types of advertising: party plan and multilevel. 
C)  The impact of advertisements on people cannot be determined accurately. 
D)  Salespeople interact directly with customers. 
E)  Customers can see the merchandise demonstrations before buying.

Question 6

Which of the following strategies can a retailer utilize to attract shoppers to its website?

Accepted Answer

A)  Persuade investors with positive sales forecasts. 
B)  Encourage vendors to deliver the assortments. 
C)  Focus on bankruptcy proceedings to create a trustworthy image. 
D)  Print the website address on signage,bags and in advertising. 
E)  Prime its sales associates to use its website. 
A)  Persuade investors with positive sales forecasts. 
B)  Encourage vendors to deliver the assortments. 
C)  Focus on bankruptcy proceedings to create a trustworthy image. 
D)  Print the website address on signage,bags and in advertising. 
E)  Prime its sales associates to use its website.

Question 7

Automated retailing:

Accepted Answer

A)  is most effective in high-traffic areas. 
B)  is based on the idea that social relationships influence buying habits. 
C)  uses a master distributor as lead salesperson. 
D)  is a recruiting tool for multilevel networks. 
E)  promotes products through infomercials. 
A)  is most effective in high-traffic areas. 
B)  is based on the idea that social relationships influence buying habits. 
C)  uses a master distributor as lead salesperson. 
D)  is a recruiting tool for multilevel networks. 
E)  promotes products through infomercials.

Question 8

Describe the direct selling channel along with the two different types of direct selling.

Accepted Answer

Direct selling is a retail channel in wh

Question 9

Which of the following statements about Internet retailing is TRUE?

Accepted Answer

A)  Internet retailing gives customers an opportunity to use all five senses. 
B)  Customers can have more personalized information on products. 
C)  Customers do not receive sufficient information to evaluate products. 
D)  The electronic channel offers a less satisfying shopping experience than catalogs. 
E)  Online stores offer limited assortments compared to store channels. 
A)  Internet retailing gives customers an opportunity to use all five senses. 
B)  Customers can have more personalized information on products. 
C)  Customers do not receive sufficient information to evaluate products. 
D)  The electronic channel offers a less satisfying shopping experience than catalogs. 
E)  Online stores offer limited assortments compared to store channels.

Question 10

Multichannel retailers can leverage their stores to lower the cost of fulfilling orders and processing returned merchandise.

Accepted Answer

A) True 
 B)False

Question 11

Automated retailing is a retail channel in which merchandise or services are stored in a machine and dispensed to customers.

Accepted Answer

A) True 
 B)False

Question 12

How can multichannel retailers reduce showrooming?

Accepted Answer

Three approaches that multichannel retai

Question 13

How have traditional store-based retailers benefitted by adding Internet channels to their operations?

Accepted Answer

The addition of Internet channels to tra

Question 14

Stores offer immediate gratification to customers.

Accepted Answer

A) True 
 B)False

Question 15

The direct-response TV (DRTV)channel is a retail channel in which customers watch a TV advertisement that demonstrates merchandise and then place orders for that merchandise.

Accepted Answer

A) True 
 B)False

Question 16

_____ are software applications designed to improve the consumers' shopping experiences when using smartphones and tablets.

Accepted Answer

A)  Infomercials 
B)  Widgets 
C)  Blogs 
D)  Wikis 
E)  Apps 
A)  Infomercials 
B)  Widgets 
C)  Blogs 
D)  Wikis 
E)  Apps

Question 17

Current retailers are using catalog channels for:

Accepted Answer

A)  developing multilevel systems for direct marketing. 
B)  collecting information to customize offers for customers. 
C)  building a brand image and driving traffic to stores. 
D)  channel integration. 
E)  none of these. 
A)  developing multilevel systems for direct marketing. 
B)  collecting information to customize offers for customers. 
C)  building a brand image and driving traffic to stores. 
D)  channel integration. 
E)  none of these.

Question 18

A(n)_____ is a form of DRTV advertisement that is typically 30 to 60 minutes long and mixes entertainment with product demonstrations.

Accepted Answer

A)  sponsored film 
B)  documentary 
C)  podcast 
D)  widget 
E)  infomercial 
A)  sponsored film 
B)  documentary 
C)  podcast 
D)  widget 
E)  infomercial

Question 19

Internet retailers offer _____,where customers can click a button at any time and have an instant messaging e-mail or voice conversation with a customer service representative.

Accepted Answer

A)  live chats 
B)  cookies 
C)  showrooming 
D)  contact scraping 
E)  intranet portals 
A)  live chats 
B)  cookies 
C)  showrooming 
D)  contact scraping 
E)  intranet portals

Question 20

Which retail channel has the ability to economically provide the most product information for the consumer purchasing products?

Accepted Answer

A)  Internet 
B)  Stores 
C)  Direct Selling 
D)  Automated 
E)  All of these 
A)  Internet 
B)  Stores 
C)  Direct Selling 
D)  Automated 
E)  All of these

_____ occurs when customers gather information from a retailer's channel and buy products from a competitor's channel.

_____ enable online retailers to collect customer information as they navigate through the retailers' websites.

Which of the following is NOT a direct selling approach?

Which of the following is NOT a benefit of a store channel shopping experience?

Which of the following statements is true of TV home shopping?

Which of the following strategies can a retailer utilize to attract shoppers to its website?

Automated retailing:

Describe the direct selling channel along with the two different types of direct selling.

Which of the following statements about Internet retailing is TRUE?

Multichannel retailers can leverage their stores to lower the cost of fulfilling orders and processing returned merchandise.

Automated retailing is a retail channel in which merchandise or services are stored in a machine and dispensed to customers.

How can multichannel retailers reduce showrooming?

How have traditional store-based retailers benefitted by adding Internet channels to their operations?

Stores offer immediate gratification to customers.

The direct-response TV (DRTV)channel is a retail channel in which customers watch a TV advertisement that demonstrates merchandise and then place orders for that merchandise.

_____ are software applications designed to improve the consumers' shopping experiences when using smartphones and tablets.

Current retailers are using catalog channels for:

A(n)_____ is a form of DRTV advertisement that is typically 30 to 60 minutes long and mixes entertainment with product demonstrations.

Internet retailers offer _____,where customers can click a button at any time and have an instant messaging e-mail or voice conversation with a customer service representative.

Which retail channel has the ability to economically provide the most product information for the consumer purchasing products?

Introduction to the World of Retailing

Types of Retailers

Customer Buying Behavior

Retail Market Strategy

Financial Strategy

Retail Locations

Retail Site Location

Human Resource Management

Information Systems and Supply Chain Management

Customer Relationship Management

Managing the Merchandise Planning Process

Buying Merchandise

Retail Pricing

Retail Communication Mix

Managing the Store

Store Layout, Design, and Visual Merchandising

Customer Service

Filters

Exam 3: Multichannel Retailing

_____ occurs when customers gather information from a retailer's channel and buy products from a competitor's channel.

_____ enable online retailers to collect customer information as they navigate through the retailers' websites.

Which of the following is NOT a direct selling approach?

Which of the following is NOT a benefit of a store channel shopping experience?

Which of the following statements is true of TV home shopping?

Which of the following strategies can a retailer utilize to attract shoppers to its website?

Automated retailing:

Describe the direct selling channel along with the two different types of direct selling.

Which of the following statements about Internet retailing is TRUE?

Multichannel retailers can leverage their stores to lower the cost of fulfilling orders and processing returned merchandise.

Automated retailing is a retail channel in which merchandise or services are stored in a machine and dispensed to customers.

How can multichannel retailers reduce showrooming?

How have traditional store-based retailers benefitted by adding Internet channels to their operations?

Stores offer immediate gratification to customers.

The direct-response TV (DRTV)channel is a retail channel in which customers watch a TV advertisement that demonstrates merchandise and then place orders for that merchandise.

_____ are software applications designed to improve the consumers' shopping experiences when using smartphones and tablets.

Current retailers are using catalog channels for:

A(n)_____ is a form of DRTV advertisement that is typically 30 to 60 minutes long and mixes entertainment with product demonstrations.

Internet retailers offer _____,where customers can click a button at any time and have an instant messaging e-mail or voice conversation with a customer service representative.

Which retail channel has the ability to economically provide the most product information for the consumer purchasing products?

Introduction to the World of Retailing

Types of Retailers

Customer Buying Behavior

Retail Market Strategy

Financial Strategy

Retail Locations

Retail Site Location

Human Resource Management

Information Systems and Supply Chain Management

Customer Relationship Management

Managing the Merchandise Planning Process

Buying Merchandise

Retail Pricing

Retail Communication Mix

Managing the Store

Store Layout, Design, and Visual Merchandising

Customer Service

Filters