Question 1

Which one of the following is NOT characteristic of traditional mass media?

Accepted Answer

A) anonymous receivers 
B) one-to-many communication 
C) one-way communication 
D) no distinction between producers and audience 
A) anonymous receivers 
B) one-to-many communication 
C) one-way communication 
D) no distinction between producers and audience D

Question 2

How has the saturation of media changed interpersonal interactions?

Accepted Answer

A) More and more of our social interactions are filtered through mediA. 
B) We spend a lot of time talking to friends face-to-face about media. 
C) We spend more time in interpersonal interactions today because of new media. 
D) We spend less time at home because we need to work more hours to pay for expanded media. 
A) More and more of our social interactions are filtered through mediA. 
B) We spend a lot of time talking to friends face-to-face about media. 
C) We spend more time in interpersonal interactions today because of new media. 
D) We spend less time at home because we need to work more hours to pay for expanded media. A

Question 3

We spend more money in our society on important issues than we do on luxury consumer goods.

Accepted Answer

A) True 
 B)False  False

Question 4

When media companies become vertically or horizontally integrated,it diminishes their ability to do business.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following best illustrates the digital divide?

Accepted Answer

A) all families having the same access to computers 
B) middle-class families investing in technology stocks 
C) poorer families having less access to the Internet than middle-class families 
D) more and more families having access to television today than in the past 
A) all families having the same access to computers 
B) middle-class families investing in technology stocks 
C) poorer families having less access to the Internet than middle-class families 
D) more and more families having access to television today than in the past

Question 6

Which of the following is an example of user-generated content?

Accepted Answer

A) A television writer completes a script. 
B) A movie production company edits a film. 
C) A man posts a video of his cat to YouTube. 
D) A prestigious journalist uses Twitter to post a message. 
A) A television writer completes a script. 
B) A movie production company edits a film. 
C) A man posts a video of his cat to YouTube. 
D) A prestigious journalist uses Twitter to post a message.

Question 7

If media ownership becomes more concentrated,how could the ideology function of the media be affected?

Accepted Answer

A) More views of the less powerful in society would become promoted. 
B) The views of the powerful would be increasingly dominant in the media. 
C) The media would shy away from ideology because ideologies are too religious. 
D) The ideology function of the media would become less important. 
A) More views of the less powerful in society would become promoted. 
B) The views of the powerful would be increasingly dominant in the media. 
C) The media would shy away from ideology because ideologies are too religious. 
D) The ideology function of the media would become less important.

Question 8

Several college students decide to start their own website where they upload stories and links to other websites regarding news on college campuses.This kind of ________ is a new trend in media because more accessible technologies allow easier production of media content.

Accepted Answer

A) traditional mass media 
B) socialization agent 
C) user-generated content 
D) horizontal integration 
A) traditional mass media 
B) socialization agent 
C) user-generated content 
D) horizontal integration

Question 9

What do sociologists traditionally call media that are intended to reach a relatively anonymous audience?

Accepted Answer

A) entertainment 
B) new media 
C) mass media 
D) All these answers are correct. 
A) entertainment 
B) new media 
C) mass media 
D) All these answers are correct.

Question 10

Why are most people not in favor of practices such as "scraping" or the use of cookies?

Accepted Answer

A) They are not considered to be effective advertising forms. 
B) They raise the prices of goods and services because they are expensive to execute. 
C) The practices invade our personal privacy. 
D) People do not understand them,and we tend to dislike what we do not understanD. 
A) They are not considered to be effective advertising forms. 
B) They raise the prices of goods and services because they are expensive to execute. 
C) The practices invade our personal privacy. 
D) People do not understand them,and we tend to dislike what we do not understanD.

Question 11

According to sociologists,consumption is not an important part of our social world.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following would be an example of commodification?

Accepted Answer

A) former religious holidays becoming shopping occasions 
B) a man buying a birthday present for his daughter 
C) a company thinking of a new product to sell online 
D) a television show refusing to run a commercial 
A) former religious holidays becoming shopping occasions 
B) a man buying a birthday present for his daughter 
C) a company thinking of a new product to sell online 
D) a television show refusing to run a commercial

Question 13

A media company acquires a film production company,a film editing firm,and a film distribution firm.By owning different stages of movie making,the company is ________ integrated.

Accepted Answer

A) vertically 
B) upwardly 
C) horizontally 
D) diagonally 
A) vertically 
B) upwardly 
C) horizontally 
D) diagonally

Question 14

Rebekkah loves the Twilight series of movies.She owns every video and book about the series.She also starts her own website where she posted Twilight-related news for other fans.Her website is an example of

Accepted Answer

A) traditional mass mediA. 
B) user-generated media. 
C) vertical integration. 
D) media convergence. 
A) traditional mass mediA. 
B) user-generated media. 
C) vertical integration. 
D) media convergence.

Question 15

Which of the following is true about consumption patterns worldwide?

Accepted Answer

A) As media have become globalized,participation in consumerism has grown to the point that all areas of the world participate equally as consumers. 
B) Due to differences in available resources,people in the United States and other wealthy nations are more able to participate in consumerism than people in poorer nations. 
C) There is a worldwide movement against the rise tide of consumerism;people are returning to more simple lifestyles. 
D) Developing regions are now more consumerist than ever;their consumer habits are as extensive as richer Western countries. 
A) As media have become globalized,participation in consumerism has grown to the point that all areas of the world participate equally as consumers. 
B) Due to differences in available resources,people in the United States and other wealthy nations are more able to participate in consumerism than people in poorer nations. 
C) There is a worldwide movement against the rise tide of consumerism;people are returning to more simple lifestyles. 
D) Developing regions are now more consumerist than ever;their consumer habits are as extensive as richer Western countries.

Question 16

A developing nation begins to import more and more films from Western countries because it lacks the resources to produce big-budget blockbuster movies.Eventually,no films are being made locally;everything is coming from abroad.This illustrates

Accepted Answer

A) cultural hegemony. 
B) cultural imperialism. 
C) culture clash. 
D) cultural production. 
A) cultural hegemony. 
B) cultural imperialism. 
C) culture clash. 
D) cultural production.

Question 17

Which of the following has NOT contributed to the rise of consumer culture in the United States?

Accepted Answer

A) people being more frugal with their money 
B) the rise of industrialization 
C) the mass production of goods 
D) the rise of advertising and competitive pricing 
A) people being more frugal with their money 
B) the rise of industrialization 
C) the mass production of goods 
D) the rise of advertising and competitive pricing

Question 18

How does personal communication differ from mass media messages?

Accepted Answer

A) Mass media messages are intended for a large and anonymous audience. 
B) Mass media messages are always scripted,whereas personal communication is not. 
C) Personal communication is intended for a large and anonymous audience. 
D) Personal communication is for entertainment;mass media messages are for news. 
A) Mass media messages are intended for a large and anonymous audience. 
B) Mass media messages are always scripted,whereas personal communication is not. 
C) Personal communication is intended for a large and anonymous audience. 
D) Personal communication is for entertainment;mass media messages are for news.

Question 19

User-generated media never reaches a broad audience.

Accepted Answer

A) True 
 B)False

Question 20

Dustin,a carpenter,works for a large furniture factory.He must follow strict plans and cannot be creative.He feels distant from his coworkers and he finds his work tedious and unrewarding.Sociologists would see Dustin as being

Accepted Answer

A) lazy. 
B) insubordinate. 
C) tired. 
D) alienateD. 
A) lazy. 
B) insubordinate. 
C) tired. 
D) alienateD.

Which one of the following is NOT characteristic of traditional mass media?

How has the saturation of media changed interpersonal interactions?

We spend more money in our society on important issues than we do on luxury consumer goods.

When media companies become vertically or horizontally integrated,it diminishes their ability to do business.

Which of the following best illustrates the digital divide?

Which of the following is an example of user-generated content?

If media ownership becomes more concentrated,how could the ideology function of the media be affected?

Several college students decide to start their own website where they upload stories and links to other websites regarding news on college campuses.This kind of ________ is a new trend in media because more accessible technologies allow easier production of media content.

What do sociologists traditionally call media that are intended to reach a relatively anonymous audience?

Why are most people not in favor of practices such as "scraping" or the use of cookies?

According to sociologists,consumption is not an important part of our social world.

Which of the following would be an example of commodification?

A media company acquires a film production company,a film editing firm,and a film distribution firm.By owning different stages of movie making,the company is ________ integrated.

Rebekkah loves the Twilight series of movies.She owns every video and book about the series.She also starts her own website where she posted Twilight-related news for other fans.Her website is an example of

Which of the following is true about consumption patterns worldwide?

A developing nation begins to import more and more films from Western countries because it lacks the resources to produce big-budget blockbuster movies.Eventually,no films are being made locally;everything is coming from abroad.This illustrates

Which of the following has NOT contributed to the rise of consumer culture in the United States?

How does personal communication differ from mass media messages?

User-generated media never reaches a broad audience.

Dustin,a carpenter,works for a large furniture factory.He must follow strict plans and cannot be creative.He feels distant from his coworkers and he finds his work tedious and unrewarding.Sociologists would see Dustin as being

Sociology in a Changing World

Understanding the Research Process

Culture

Social Structure

Power

Socialization

Interaction, Groups, and Organizations

Deviance and Social Control

Class and Global Inequality

Race and Ethnicity

Gender and Sexuality

Family and Religion

Education and Work

Communities, the Environment, and Health

Politics and the Economy

Social Change: Globalization, Population, and Social Movements

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Exam 14: Media and Consumption

Which one of the following is NOT characteristic of traditional mass media?

How has the saturation of media changed interpersonal interactions?

We spend more money in our society on important issues than we do on luxury consumer goods.

When media companies become vertically or horizontally integrated,it diminishes their ability to do business.

Which of the following best illustrates the digital divide?

Which of the following is an example of user-generated content?

If media ownership becomes more concentrated,how could the ideology function of the media be affected?

Several college students decide to start their own website where they upload stories and links to other websites regarding news on college campuses.This kind of ________ is a new trend in media because more accessible technologies allow easier production of media content.

What do sociologists traditionally call media that are intended to reach a relatively anonymous audience?

Why are most people not in favor of practices such as "scraping" or the use of cookies?

According to sociologists,consumption is not an important part of our social world.

Which of the following would be an example of commodification?

A media company acquires a film production company,a film editing firm,and a film distribution firm.By owning different stages of movie making,the company is ________ integrated.

Rebekkah loves the Twilight series of movies.She owns every video and book about the series.She also starts her own website where she posted Twilight-related news for other fans.Her website is an example of

Which of the following is true about consumption patterns worldwide?

A developing nation begins to import more and more films from Western countries because it lacks the resources to produce big-budget blockbuster movies.Eventually,no films are being made locally;everything is coming from abroad.This illustrates

Which of the following has NOT contributed to the rise of consumer culture in the United States?

How does personal communication differ from mass media messages?

User-generated media never reaches a broad audience.

Dustin,a carpenter,works for a large furniture factory.He must follow strict plans and cannot be creative.He feels distant from his coworkers and he finds his work tedious and unrewarding.Sociologists would see Dustin as being

Sociology in a Changing World

Understanding the Research Process

Culture

Social Structure

Power

Socialization

Interaction, Groups, and Organizations

Deviance and Social Control

Class and Global Inequality

Race and Ethnicity

Gender and Sexuality

Family and Religion

Education and Work

Communities, the Environment, and Health

Politics and the Economy

Social Change: Globalization, Population, and Social Movements

Filters