Question 1

The degree of perceived relevance and personal importance accompanying the brand choice is called which of the following?

Accepted Answer

A) Involvement 
B) Risk factor 
C) Selection 
D) Choice criteria 
A) Involvement 
B) Risk factor 
C) Selection 
D) Choice criteria

Question 2

Why may consumers often engage in exploratory consumer behaviour such as being early adopters of new products?

Accepted Answer

A) Offer a change of pace 
B) Offer relief from boredom 
C) Satisfy a thirst for knowledge and the urge of curiosity 
D) All of the above 
A) Offer a change of pace 
B) Offer relief from boredom 
C) Satisfy a thirst for knowledge and the urge of curiosity 
D) All of the above

Question 3

Why is lifestyle analysis important for marketers?

Accepted Answer

A) Because a company can decide on effective pricing policies and achieve profit maximization 
B) Because a company can offer extra features which particular lifestyle groups value and are willing to pay for 
C) Because a company may choose to target a particular lifestyle group with a product offering, and use advertising which is in line with the values and beliefs of this group 
D) Because a company needs to identify potential consumers which they can target in future with their marketing communications efforts 
A) Because a company can decide on effective pricing policies and achieve profit maximization 
B) Because a company can offer extra features which particular lifestyle groups value and are willing to pay for 
C) Because a company may choose to target a particular lifestyle group with a product offering, and use advertising which is in line with the values and beliefs of this group 
D) Because a company needs to identify potential consumers which they can target in future with their marketing communications efforts

The degree of perceived relevance and personal importance accompanying the brand choice is called which of the following?

Why may consumers often engage in exploratory consumer behaviour such as being early adopters of new products?

Why is lifestyle analysis important for marketers?

The Nature of Marketing

The Global Marketing Environment

Marketing Research and Customer Insights

Market Segmentation, Targeting and Positioning

Value Through Products and Brands

Value Through Services, Relationships and Experiences

Value Through Pricing

Distribution: Delivering Customer Value

Integrated Marketing Communications 1: Mass Communications Techniques

Integrated Marketing Communications 2: Direct Communications Techniques

Digital Marketing

Filters

Exam 3: Understanding Customer Behaviour

The degree of perceived relevance and personal importance accompanying the brand choice is called which of the following?

Why may consumers often engage in exploratory consumer behaviour such as being early adopters of new products?

Why is lifestyle analysis important for marketers?

The Nature of Marketing

The Global Marketing Environment

Marketing Research and Customer Insights

Market Segmentation, Targeting and Positioning

Value Through Products and Brands

Value Through Services, Relationships and Experiences

Value Through Pricing

Distribution: Delivering Customer Value

Integrated Marketing Communications 1: Mass Communications Techniques

Integrated Marketing Communications 2: Direct Communications Techniques

Digital Marketing

Filters