Exam 3: Business in a Borderless World

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A multinational strategy involves customizing products,promotion,and distribution according to cultural,technological,regional,and national differences.

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A trade advantage with the best chance of surviving is one based on

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What does the WTO stand for and what does it do?

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Protective tariffs raise the price of foreign goods to allow competition with more expensive domestic goods.

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When a firm's products are standardized in all countries,

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More companies are moving away from a _______ strategy to globalization.

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Coca-Cola allows a Mexican firm to use its name,formula,and brands in return for a royalty.This arrangement is known as

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When Nike has its athletic shoes produced by companies in Asia,the Nike name still appears on the shoes.This illustrates

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A favorable balance of trade exists when a country

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The Association of Southeast Asian Nations (ASEAN)effectively united Singapore,Britain,and Japan into one market.

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Sociocultural differences,such as variations in spoken language and body language,have no impact on international business.

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Companies should conduct environmental analyses before beginning to do business internationally in order to evaluate potential for problems associated with different markets and to develop a _______ for those markets.

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Companies doing business internationally have traditionally used a globalization strategy.

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Nations trade with other nations to obtain resources that would otherwise be unavailable to them.

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What cultural issues should a manager consider before doing business in a foreign country?

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Because it virtually controls the world's deposits of gem-quality diamonds,DeBeers Consolidated Mines,Ltd.has a(n)

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What are some of the unique problems that a small business might face in global expansion that larger firms would not?

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What does Audiotech electronics produce?

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Even when products are standardized,advertising often has to be modified.

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Should Audiotech consider a joint venture? Should it hire a sales force of people native to the countries it enters?

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