Exam 3: Financing Your Business and Accounting Practices

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Free product samples and contests are activities related to:

(Multiple Choice)
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Discuss the relationship between the level of risk of a new venture and the expected return for that risk for new inventions,moderately or slightly innovative ideas,and copycat products?

(Essay)
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Using cost-based pricing,what is the percentage markup on an item costing $1.00 and selling for $5.00?

(Multiple Choice)
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In the model for small business growth,product and market research in the inception stage is:

(Multiple Choice)
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Organizations such as hospitals,personal care homes,schools,universities,are considered part of:

(Multiple Choice)
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Which of the following promotional activities offers the greatest capacity to interchange with the audience?

(Multiple Choice)
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In the model for small business growth,product and market research in the survival stage is:

(Multiple Choice)
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Other firms and businesses in your community and across the country are considered to be part of the:

(Multiple Choice)
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What is the percentage markup on an item costing $1.50 and selling for $3.00?

(Multiple Choice)
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For your business plan,sales estimates for your first year of operation should be _____,while the estimates for subsequent years can be _________.

(Multiple Choice)
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A condo developer has determined that his target market consists of financially independent,unattached singles between the ages of 40-50.He has segmented the market based on _____ factors.

(Multiple Choice)
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Examples of psychographic factors include the desire for status,the pursuit of fun,and the desire to be environmentally conscious.

(True/False)
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Discuss the disadvantages associated with running a home-based business.

(Essay)
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Items such as food products and other staple products typically have markups in the range of:

(Multiple Choice)
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Compare and contrast observational methods to questioning methods as a form of primary data collection.

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Which of the following promotional activities is weakest in terms of the ability to deliver a complicated message?

(Multiple Choice)
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The bottom-up approach involves aggregating information from the customer level to the total market level.

(True/False)
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________ is the level of return or compensation that you might expect for assuming the risks associated with investing in this business.

(Multiple Choice)
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Wireless technologies are generally considered to be:

(Multiple Choice)
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Describe three different kinds of discounts provided by businesses to their customers.

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