Exam 9: Qualitative Data Analysis

Linda has been assigned to do a qualitative study of people's online shopping behavior. Because of a very tight budget situation, she will have to conduct this study on her own, without any help or assistance of a co-researcher. Given this constraint, she cannot do / establish:

After each interview, a researcher writes down her thoughts and feelings so that she could use those notes later when she does her qualitative data analysis. This process of writing notes is called:

When writing a research report, one should start out with specifics and then proceed to the more general topics.

When the objective of a study is statistical projectability and to determine magnitude of response, one should prefer qualitative over quantitative research.

Which of the following relationships is / are recursive?

The methodology section of a research report usually includes all of the following, EXCEPT:

Which of the following are indicators of reliability?

Focus group and in-depth interview data typically produce thick descriptions.

Why is it important to include a discussion on research objectives in a written research report?

What is inductive analysis? Is qualitative analysis completely inductive? Explain.

Which of the following is the least likely to be a thick description?

When writing a research report, the literature review is typically included in which of the following sections?

In qualitative data analysis, it is common to use visual displays to summarize data.

Which of the following statements is true regarding the role of tabulation?

In order to do triangulation, researchers can even use the same dataset as long it is analyzed by different researchers coming from different backgrounds or research perspectives.

Which of the following statements is incorrect about categorization and coding in the data reduction step of qualitative data analysis?

Which of the following statements does NOT apply to qualitative data?

Instead of outlining a hypothesis, a researcher decides to look at the data and then come up with a hypothesized relationship. This process of deducing themes and patterns as one goes through the data is indicative of a(n):

While preparing a data display for a qualitative study, a researcher displays consumers' taxonomies of products. This display can be most effectively shown with the help of a:

In peer review, one seeks input from: