Question 1

In data reduction, categories are final once established and cannot be modified as data analysis continues.

Accepted Answer

A) True 
 B)False

Question 2

Even though the iterative and negative case analyses are started in the data reduction stage, they are continued in later stages of the qualitative data analysis.

Accepted Answer

A) True 
 B)False

Question 3

All of the following are valid means of triangulation, EXCEPT:

Accepted Answer

A) using multiple methods of data collection. 
B) using multiple data sets. 
C) having multiple researchers analyze the data. 
D) collecting data in different time periods. 
E) analyzing data at two different time periods. 
A) using multiple methods of data collection. 
B) using multiple data sets. 
C) having multiple researchers analyze the data. 
D) collecting data in different time periods. 
E) analyzing data at two different time periods.

Question 4

Comments are quotes from research participants that are used in research reports.

Accepted Answer

A) True 
 B)False

Question 5

Comparisons can be used to differentiate between not only two constructs but also between two or more kinds of respondents.

Accepted Answer

A) True 
 B)False

Question 6

A researcher is in the process of reading transcripts from a field study and developing categories to put different responses in. When similar responses are encountered, they are coded similarly. The process this researcher is engaged in is called:

Accepted Answer

A) data reduction. 
B) data assimilation. 
C) data display. 
D) data verification. 
E) data congruence. 
A) data reduction. 
B) data assimilation. 
C) data display. 
D) data verification. 
E) data congruence.

Question 7

How is reliability and validity viewed in the context of qualitative research?

Accepted Answer

Reliability and validity are defined dif

Question 8

While doing data reduction, a researcher assigns a code to a particular paragraph in a transcript. Once that code has been assigned, the researcher can go ahead and assign another (additional) code to the same paragraph if needed.

Accepted Answer

A) True 
 B)False

Question 9

Qualitative researchers often report percentages.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following studies is the least likely to have been developed using selective coding?

Accepted Answer

A) A study that finds that posting a personal web site is an imaginary extension of self. 
B) A study that finds that self-directed seniors tend to be technology optimists who adopt the internet, leading to heavy or light use. 
C) A study that finds that an online community of Mac users had several elements of religious devotion among its members. 
D) A study that finds that immigrants buy products from their own countries to feel a connection to the land of their birth. 
E) A study that finds that parents push their children in those areas where they were themselves not very successful. 
A) A study that finds that posting a personal web site is an imaginary extension of self. 
B) A study that finds that self-directed seniors tend to be technology optimists who adopt the internet, leading to heavy or light use. 
C) A study that finds that an online community of Mac users had several elements of religious devotion among its members. 
D) A study that finds that immigrants buy products from their own countries to feel a connection to the land of their birth. 
E) A study that finds that parents push their children in those areas where they were themselves not very successful.

In data reduction, categories are final once established and cannot be modified as data analysis continues.

Even though the iterative and negative case analyses are started in the data reduction stage, they are continued in later stages of the qualitative data analysis.

All of the following are valid means of triangulation, EXCEPT:

Comments are quotes from research participants that are used in research reports.

Comparisons can be used to differentiate between not only two constructs but also between two or more kinds of respondents.

A researcher is in the process of reading transcripts from a field study and developing categories to put different responses in. When similar responses are encountered, they are coded similarly. The process this researcher is engaged in is called:

How is reliability and validity viewed in the context of qualitative research?

While doing data reduction, a researcher assigns a code to a particular paragraph in a transcript. Once that code has been assigned, the researcher can go ahead and assign another (additional) code to the same paragraph if needed.

Qualitative researchers often report percentages.

Which of the following studies is the least likely to have been developed using selective coding?

Marketing Research for Managerial Decision Making

The Marketing Research Process and Proposals

Secondary Data, Literature Reviews, and Hypotheses

Exploratory and Observational Research Designs and Data Collection Approaches

Descriptive and Causal Research Designs

Sampling: Theory and Methods

Measurement and Scaling

Designing the Questionnaire

Preparing Data for Quantitative Analysis

Basic Data Analysis for Quantitative Research

Examining Relationships in Quantitative Research

Communicating Marketing Research Findings

Filters

Exam 9: Qualitative Data Analysis

In data reduction, categories are final once established and cannot be modified as data analysis continues.

Even though the iterative and negative case analyses are started in the data reduction stage, they are continued in later stages of the qualitative data analysis.

All of the following are valid means of triangulation, EXCEPT:

Comments are quotes from research participants that are used in research reports.

Comparisons can be used to differentiate between not only two constructs but also between two or more kinds of respondents.

A researcher is in the process of reading transcripts from a field study and developing categories to put different responses in. When similar responses are encountered, they are coded similarly. The process this researcher is engaged in is called:

How is reliability and validity viewed in the context of qualitative research?

While doing data reduction, a researcher assigns a code to a particular paragraph in a transcript. Once that code has been assigned, the researcher can go ahead and assign another (additional) code to the same paragraph if needed.

Qualitative researchers often report percentages.

Which of the following studies is the least likely to have been developed using selective coding?

Marketing Research for Managerial Decision Making

The Marketing Research Process and Proposals

Secondary Data, Literature Reviews, and Hypotheses

Exploratory and Observational Research Designs and Data Collection Approaches

Descriptive and Causal Research Designs

Sampling: Theory and Methods

Measurement and Scaling

Designing the Questionnaire

Preparing Data for Quantitative Analysis

Basic Data Analysis for Quantitative Research

Examining Relationships in Quantitative Research

Communicating Marketing Research Findings

Filters