Question 1

Nonprobability samples are easier, cheaper, and faster to get. What is their main disadvantage that would force a researcher to do probability sampling?

Accepted Answer

Despite all their advantages, the bigges

Question 2

Sampling units are:

Accepted Answer

A) the target population elements available for selection during the sampling process. 
B) the identifiable groups of elements of interest to the researcher and pertinent to the information problem. 
C) the complete set of elements identified for investigation. 
D) the list of all population elements from which to draw a sample. 
E) the number of units accidentally left out of the sampling frame. 
A) the target population elements available for selection during the sampling process. 
B) the identifiable groups of elements of interest to the researcher and pertinent to the information problem. 
C) the complete set of elements identified for investigation. 
D) the list of all population elements from which to draw a sample. 
E) the number of units accidentally left out of the sampling frame.

Question 3

Which one of the following statements about convenience sampling is false?

Accepted Answer

A) It allows a large number of respondents to be interviewed in a short time. 
B) It is commonly used in construct development. 
C) It is commonly used to generalize results to the target population. 
D) It is used in scale development. 
E) It is used to pretest questionnaires. 
A) It allows a large number of respondents to be interviewed in a short time. 
B) It is commonly used in construct development. 
C) It is commonly used to generalize results to the target population. 
D) It is used in scale development. 
E) It is used to pretest questionnaires.

Question 4

For a given level of precision and confidence level, a researcher determines that he needs a sample size of 400. The study was to find out that the proportion of people who smoke is 30 percent. For the same level of precision and confidence, she would have needed the same sample size if the proportion of those who smoked were to change to:

Accepted Answer

A) 40 percent. 
B) 50 percent. 
C) 60 percent. 
D) 70 percent. 
E) As long as the precision and confidence stay the same, the proportion doesn't affect the required sample size. 
A) 40 percent. 
B) 50 percent. 
C) 60 percent. 
D) 70 percent. 
E) As long as the precision and confidence stay the same, the proportion doesn't affect the required sample size.

Question 5

When creating an operating plan the researcher must decide how to contact prospective respondents in the sample.

Accepted Answer

A) True 
 B)False

Question 6

Cluster sampling is an example of a nonprobability sampling method.

Accepted Answer

A) True 
 B)False

Question 7

Jamie Nelson is interested in determining the satisfaction of people with the service provided by their telephone company (for landline customers only). She decides to draw her sample from the telephone directory. For Jamie's research, the telephone directory is serving as a(n):

Accepted Answer

A) sampling unit. 
B) element chart. 
C) sampling frame. 
D) element. 
E) census. 
A) sampling unit. 
B) element chart. 
C) sampling frame. 
D) element. 
E) census.

Question 8

When a market researcher asks if a project will be international, national, or regional in nature, the researcher is trying to determine:

Accepted Answer

A) time frame requirements. 
B) degree of accuracy. 
C) scope of the research. 
D) availability of resources. 
E) research objectives. 
A) time frame requirements. 
B) degree of accuracy. 
C) scope of the research. 
D) availability of resources. 
E) research objectives.

Question 9

Discuss the advantages of snowball sampling.

Accepted Answer

Snowball sampling is a reasonable method

Question 10

Disproportionate stratified sampling is used when the target population produces sample sizes for subgroups that differ from their relative importance to the study.

Accepted Answer

A) True 
 B)False

Question 11

The skip interval in systematic random sampling is computed by dividing the number of potential sampling units on the list by the desired sample size.

Accepted Answer

A) True 
 B)False

Question 12

Referral sampling involves identifying a set of respondents who can help the researcher identify additional people to include in the study.

Accepted Answer

A) True 
 B)False

Question 13

A sample agenda is the blueprint to ensure the data collected are representative of the population.

Accepted Answer

A) True 
 B)False

Question 14

A researcher does not have the resources or time to do a probability sample. She wants to do a convenience sample, but she also wants to make sure that all ethnicities are fairly represented in her sample. What kind of sampling would you recommend to her?

Accepted Answer

A) Judgment sampling 
B) Quota sampling 
C) Stratified sampling 
D) Cluster sampling 
E) Convenience sampling 
A) Judgment sampling 
B) Quota sampling 
C) Stratified sampling 
D) Cluster sampling 
E) Convenience sampling

Question 15

A defined target population consists of the complete group of elements that are identified for investigation based on the objectives of the research project.

Accepted Answer

A) True 
 B)False

Question 16

A college professor wants to find if students in the U.S. colleges will find the new textbook that he has written to be useful and interesting. He decides to sample all marketing majors at the school he teaches. He believes that this group of students will be representative of the U.S. college student population. His method of sampling is most probably:

Accepted Answer

A) census sampling. 
B) convenience sampling. 
C) judgment sampling. 
D) quota sampling. 
E) cluster sampling. 
A) census sampling. 
B) convenience sampling. 
C) judgment sampling. 
D) quota sampling. 
E) cluster sampling.

Question 17

Sample sizes can be based on rules of thumb.

Accepted Answer

A) True 
 B)False

Question 18

In which stage of the sampling plan will random-digit dialing probably be considered?

Accepted Answer

A) Identification of sampling plan. 
B) Defining the target population. 
C) Selecting the appropriate sampling method. 
D) Creating an operating plan for selecting sampling units. 
E) Identifying the sampling frame. 
A) Identification of sampling plan. 
B) Defining the target population. 
C) Selecting the appropriate sampling method. 
D) Creating an operating plan for selecting sampling units. 
E) Identifying the sampling frame.

Question 19

Both stratified random sampling and cluster sampling involve dividing the target population into groups. Under what conditions would you prefer using one over the other?

Accepted Answer

When you have reasons to believe that th

Question 20

All of the following are examples of sampling as witnessed in everyday life, EXCEPT:

Accepted Answer

A) an interviewer making a judgment about a job candidate based on a good first impression. 
B) a person flipping through television channels to find a program worth watching. 
C) a person buying a house to live in with his family. 
D) a person flipping through pages of magazines at a book store to determine which magazine to buy. 
E) a person test driving a car before buying. 
A) an interviewer making a judgment about a job candidate based on a good first impression. 
B) a person flipping through television channels to find a program worth watching. 
C) a person buying a house to live in with his family. 
D) a person flipping through pages of magazines at a book store to determine which magazine to buy. 
E) a person test driving a car before buying.

Nonprobability samples are easier, cheaper, and faster to get. What is their main disadvantage that would force a researcher to do probability sampling?

Sampling units are:

Which one of the following statements about convenience sampling is false?

When creating an operating plan the researcher must decide how to contact prospective respondents in the sample.

Cluster sampling is an example of a nonprobability sampling method.

Jamie Nelson is interested in determining the satisfaction of people with the service provided by their telephone company (for landline customers only). She decides to draw her sample from the telephone directory. For Jamie's research, the telephone directory is serving as a(n):

When a market researcher asks if a project will be international, national, or regional in nature, the researcher is trying to determine:

Discuss the advantages of snowball sampling.

Disproportionate stratified sampling is used when the target population produces sample sizes for subgroups that differ from their relative importance to the study.

The skip interval in systematic random sampling is computed by dividing the number of potential sampling units on the list by the desired sample size.

Referral sampling involves identifying a set of respondents who can help the researcher identify additional people to include in the study.

A sample agenda is the blueprint to ensure the data collected are representative of the population.

A researcher does not have the resources or time to do a probability sample. She wants to do a convenience sample, but she also wants to make sure that all ethnicities are fairly represented in her sample. What kind of sampling would you recommend to her?

A defined target population consists of the complete group of elements that are identified for investigation based on the objectives of the research project.

Sample sizes can be based on rules of thumb.

In which stage of the sampling plan will random-digit dialing probably be considered?

Both stratified random sampling and cluster sampling involve dividing the target population into groups. Under what conditions would you prefer using one over the other?

All of the following are examples of sampling as witnessed in everyday life, EXCEPT:

Marketing Research for Managerial Decision Making

The Marketing Research Process and Proposals

Secondary Data, Literature Reviews, and Hypotheses

Exploratory and Observational Research Designs and Data Collection Approaches

Descriptive and Causal Research Designs

Measurement and Scaling

Designing the Questionnaire

Qualitative Data Analysis

Preparing Data for Quantitative Analysis

Basic Data Analysis for Quantitative Research

Examining Relationships in Quantitative Research

Communicating Marketing Research Findings

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Exam 6: Sampling: Theory and Methods

Nonprobability samples are easier, cheaper, and faster to get. What is their main disadvantage that would force a researcher to do probability sampling?

Sampling units are:

Which one of the following statements about convenience sampling is false?

When creating an operating plan the researcher must decide how to contact prospective respondents in the sample.

Cluster sampling is an example of a nonprobability sampling method.

Jamie Nelson is interested in determining the satisfaction of people with the service provided by their telephone company (for landline customers only). She decides to draw her sample from the telephone directory. For Jamie's research, the telephone directory is serving as a(n):

When a market researcher asks if a project will be international, national, or regional in nature, the researcher is trying to determine:

Discuss the advantages of snowball sampling.

Disproportionate stratified sampling is used when the target population produces sample sizes for subgroups that differ from their relative importance to the study.

The skip interval in systematic random sampling is computed by dividing the number of potential sampling units on the list by the desired sample size.

Referral sampling involves identifying a set of respondents who can help the researcher identify additional people to include in the study.

A sample agenda is the blueprint to ensure the data collected are representative of the population.

A researcher does not have the resources or time to do a probability sample. She wants to do a convenience sample, but she also wants to make sure that all ethnicities are fairly represented in her sample. What kind of sampling would you recommend to her?

A defined target population consists of the complete group of elements that are identified for investigation based on the objectives of the research project.

Sample sizes can be based on rules of thumb.

In which stage of the sampling plan will random-digit dialing probably be considered?

Both stratified random sampling and cluster sampling involve dividing the target population into groups. Under what conditions would you prefer using one over the other?

All of the following are examples of sampling as witnessed in everyday life, EXCEPT:

Marketing Research for Managerial Decision Making

The Marketing Research Process and Proposals

Secondary Data, Literature Reviews, and Hypotheses

Exploratory and Observational Research Designs and Data Collection Approaches

Descriptive and Causal Research Designs

Measurement and Scaling

Designing the Questionnaire

Qualitative Data Analysis

Preparing Data for Quantitative Analysis

Basic Data Analysis for Quantitative Research

Examining Relationships in Quantitative Research

Communicating Marketing Research Findings

Filters