Exam 9: Qualitative Data Analysis

Grace, an ethnographer, observes the traditional way of serving dinner in a Chinese household and makes a note of it in her journal. She then asks the head of the family to read her description to verify that it is accurate. In doing this, Grace is involved in:

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Question 1

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Why is it important to explain the research objectives and procedures both to current and future decision makers?

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Question 2

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The research objectives and procedures should be well explained both to current and future decision makers. There are a number of reasons for this requirement. First, the report may be read by people in the company that are not familiar with the study. Second, the study may be reviewed years later by individuals who were not working at the company when the research was conducted.

Credibility is best defined as the:

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Question 3

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Researchers need to take care that they select, analyze, and present verbatims that are memorable rather than revealing of patterns in their data.

(True/False)

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Question 4

When writing a research report, one should start out with specifics and then proceed to the more general topics.

(True/False)

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Question 5

Quantitative analysis is different from qualitative analysis in that quantitative analysis:

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Question 6

Peer review is a process in which research analysis is reviewed by:

(Multiple Choice)

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Question 7

_____ are quotes from research participants that are used in research reports.

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Question 8

Member checking best establishes cross-researcher reliability.

(True/False)

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Question 9

Triangulation requires that research inquiry be addressed from multiple perspectives.

(True/False)

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Question 10

Which of the following statements about verbatims is true?

(Multiple Choice)

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Question 11

The difference between quantitative and qualitative analyses is that:

(Multiple Choice)

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Question 12

The first step in data reduction is comparison.

(True/False)

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Question 13

Member checking and peer review are reported in the methodological section of research reports.

(True/False)

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Question 14

Credibility is increased when key informants and other practicing qualitative researchers are asked to review the analyses.

(True/False)

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Question 15

Iteration is the process through which researchers build theory that is grounded, or based on the data collected.

(True/False)

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Question 16

In the context of qualitative data analysis, a document that lists the different themes or categories for a particular study is called a:

(Multiple Choice)

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Question 17

Lisa conducts a qualitative study of people's shopping behavior online. She compares her results to that of similar studies and finds a similarity in the coding of data. On the basis of the given information, we can say that Lisa's study:

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Question 18

The introductory portion of research reports should present the research problem, objectives of the research, and the methodology used.

(True/False)

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Question 19

While doing data reduction, a researcher assigns a code to a particular paragraph in a transcript.

(True/False)

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Question 20

Showing 1 - 20 of 50

Grace, an ethnographer, observes the traditional way of serving dinner in a Chinese household and makes a note of it in her journal. She then asks the head of the family to read her description to verify that it is accurate. In doing this, Grace is involved in:

Why is it important to explain the research objectives and procedures both to current and future decision makers?

Credibility is best defined as the:

Researchers need to take care that they select, analyze, and present verbatims that are memorable rather than revealing of patterns in their data.

When writing a research report, one should start out with specifics and then proceed to the more general topics.

Quantitative analysis is different from qualitative analysis in that quantitative analysis:

Peer review is a process in which research analysis is reviewed by:

_____ are quotes from research participants that are used in research reports.

Member checking best establishes cross-researcher reliability.

Triangulation requires that research inquiry be addressed from multiple perspectives.

Which of the following statements about verbatims is true?

The difference between quantitative and qualitative analyses is that:

The first step in data reduction is comparison.

Member checking and peer review are reported in the methodological section of research reports.

Credibility is increased when key informants and other practicing qualitative researchers are asked to review the analyses.

Iteration is the process through which researchers build theory that is grounded, or based on the data collected.

In the context of qualitative data analysis, a document that lists the different themes or categories for a particular study is called a:

Lisa conducts a qualitative study of people's shopping behavior online. She compares her results to that of similar studies and finds a similarity in the coding of data. On the basis of the given information, we can say that Lisa's study:

The introductory portion of research reports should present the research problem, objectives of the research, and the methodology used.

While doing data reduction, a researcher assigns a code to a particular paragraph in a transcript.

Marketing Research for Managerial Decision Making

The Marketing Research Process and Proposais

Secondary Data, Literature Reviews, and Hypotheses

Exploratory and Observational Research Designs and Data Collection Approaches

Descriptive and Causal Research Designs

Sampling: Theory and Methods

Measurement and Scaling

Designing the Questionnaire

Preparing Data for Quantitative Analysis

Basic Data Analysis for Quantitative Research

Examining Relationships in Quantitative Research

Communicating Marketing Research Findings

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Exam 9: Qualitative Data Analysis

Grace, an ethnographer, observes the traditional way of serving dinner in a Chinese household and makes a note of it in her journal. She then asks the head of the family to read her description to verify that it is accurate. In doing this, Grace is involved in:

Why is it important to explain the research objectives and procedures both to current and future decision makers?

Credibility is best defined as the:

Researchers need to take care that they select, ana­lyze, and present verbatims that are memorable rather than revealing of patterns in their data.

When writing a research report, one should start out with specifics and then proceed to the more general topics.

Quantitative analysis is different from qualitative analysis in that quantitative analysis:

Peer review is a process in which research analysis is reviewed by:

_____ are quotes from research participants that are used in research reports.

Member checking best establishes cross-researcher reliability.

Triangulation requires that research inquiry be addressed from multiple perspectives.

Which of the following statements about verbatims is true?

The difference between quantitative and qualitative analyses is that:

The first step in data reduction is comparison.

Member checking and peer review are reported in the methodological section of research reports.

Credibility is increased when key informants and other practicing qualitative researchers are asked to review the analyses.

Iteration is the process through which researchers build theory that is grounded, or based on the data collected.

In the context of qualitative data analysis, a document that lists the different themes or categories for a particular study is called a:

Lisa conducts a qualitative study of people's shopping behavior online. She compares her results to that of similar studies and finds a similarity in the coding of data. On the basis of the given information, we can say that Lisa's study:

The introductory portion of research reports should present the research problem, objectives of the research, and the methodology used.

While doing data reduction, a researcher assigns a code to a particular paragraph in a transcript.

Marketing Research for Managerial Decision Making

The Marketing Research Process and Proposais

Secondary Data, Literature Reviews, and Hypotheses

Exploratory and Observational Research Designs and Data Collection Approaches

Descriptive and Causal Research Designs

Sampling: Theory and Methods

Measurement and Scaling

Designing the Questionnaire

Preparing Data for Quantitative Analysis

Basic Data Analysis for Quantitative Research

Examining Relationships in Quantitative Research

Communicating Marketing Research Findings

Filters

Researchers need to take care that they select, analyze, and present verbatims that are memorable rather than revealing of patterns in their data.