Question 1

In the context of qualitative research, the triangulation technique requires that:

Accepted Answer

A)  textual data be converted to numerical data. 
B)  a single data set be used for the entire study. 
C)  the analysis of data begin after the complete collection of data. 
D)  research inquiry be addressed from multiple perspectives. 
E)  data collection occur during a single time period. 
A)  textual data be converted to numerical data. 
B)  a single data set be used for the entire study. 
C)  the analysis of data begin after the complete collection of data. 
D)  research inquiry be addressed from multiple perspectives. 
E)  data collection occur during a single time period.

Question 2

_____ is an attribute of qualitative research that affirms that key members within a culture or subculture agree with the findings of a research report.

Accepted Answer

A)  Iteration 
B)  Triangulation 
C)  Cross-researcher reliability 
D)  Emic validity 
E)  Tabulation 
A)  Iteration 
B)  Triangulation 
C)  Cross-researcher reliability 
D)  Emic validity 
E)  Tabulation

Question 3

How are reliability and validity viewed in the context of qualitative research?

Accepted Answer

Reliability and validity are defined dif

Question 4

Which of the following is true about negative case analysis?

Accepted Answer

A)  It helps to establish boundaries and conditions for the theories developed by qualitative researchers. 
B)  It mainly involves the determination of mean in numerical data. 
C)  Negative case analysis is restricted to the data reduction stage of qualitative analyses. 
D)  It primarily calculates the range of a given quantitative data. 
E)  Negative case analysis is restricted to the memoing stage of qualitative analyses. 
A)  It helps to establish boundaries and conditions for the theories developed by qualitative researchers. 
B)  It mainly involves the determination of mean in numerical data. 
C)  Negative case analysis is restricted to the data reduction stage of qualitative analyses. 
D)  It primarily calculates the range of a given quantitative data. 
E)  Negative case analysis is restricted to the memoing stage of qualitative analyses.

Question 5

Discuss the process of triangulation.

Accepted Answer

Triangulation requires that research inq

Question 6

In qualitative research, the member checking process eliminates the need for comparison of constructs.

Accepted Answer

A) True 
 B)False

Question 7

The categorization and coding of data is part of the theory development process in qualitative data analysis.

Accepted Answer

A) True 
 B)False

Question 8

In the context of data reduction, the _____ process primarily involves working through the data several times in order to modify early ideas.

Accepted Answer

A)  iteration 
B)  triangulation 
C)  comparison 
D)  categorization 
E)  selective coding 
A)  iteration 
B)  triangulation 
C)  comparison 
D)  categorization 
E)  selective coding

Question 9

Qualitative research is often superior to quantitative research when the purpose of a research project is to:

Accepted Answer

A)  analyze numerical data to arrive at a conclusion. 
B)  determine the magnitude of a response. 
C)  calculate the mode of a set of numerical data. 
D)  better understand a psychoanalytical phenomenon. 
E)  calculate the distance between the smallest and largest values in a set of responses. 
A)  analyze numerical data to arrive at a conclusion. 
B)  determine the magnitude of a response. 
C)  calculate the mode of a set of numerical data. 
D)  better understand a psychoanalytical phenomenon. 
E)  calculate the distance between the smallest and largest values in a set of responses.

Question 10

Is qualitative analysis inductive? Explain.

Accepted Answer

Qualitative data analysis is largely ind

In the context of qualitative research, the triangulation technique requires that:

_____ is an attribute of qualitative research that affirms that key members within a culture or subculture agree with the findings of a research report.

How are reliability and validity viewed in the context of qualitative research?

Which of the following is true about negative case analysis?

Discuss the process of triangulation.

In qualitative research, the member checking process eliminates the need for comparison of constructs.

The categorization and coding of data is part of the theory development process in qualitative data analysis.

In the context of data reduction, the _____ process primarily involves working through the data several times in order to modify early ideas.

Qualitative research is often superior to quantitative research when the purpose of a research project is to:

Is qualitative analysis inductive? Explain.

Marketing Research for Managerial Decision Making

The Marketing Research Process and Proposais

Secondary Data, Literature Reviews, and Hypotheses

Exploratory and Observational Research Designs and Data Collection Approaches

Descriptive and Causal Research Designs

Sampling: Theory and Methods

Measurement and Scaling

Designing the Questionnaire

Preparing Data for Quantitative Analysis

Basic Data Analysis for Quantitative Research

Examining Relationships in Quantitative Research

Communicating Marketing Research Findings

Filters

Exam 9: Qualitative Data Analysis

In the context of qualitative research, the triangulation technique requires that:

_____ is an attribute of qualitative research that affirms that key members within a culture or subculture agree with the findings of a research report.

How are reliability and validity viewed in the context of qualitative research?

Which of the following is true about negative case analysis?

Discuss the process of triangulation.

In qualitative research, the member checking process eliminates the need for comparison of constructs.

The categorization and coding of data is part of the theory development process in qualitative data analysis.

In the context of data reduction, the _____ process primarily involves working through the data several times in order to modify early ideas.

Qualitative research is often superior to quantitative research when the purpose of a research project is to:

Is qualitative analysis inductive? Explain.

Marketing Research for Managerial Decision Making

The Marketing Research Process and Proposais

Secondary Data, Literature Reviews, and Hypotheses

Exploratory and Observational Research Designs and Data Collection Approaches

Descriptive and Causal Research Designs

Sampling: Theory and Methods

Measurement and Scaling

Designing the Questionnaire

Preparing Data for Quantitative Analysis

Basic Data Analysis for Quantitative Research

Examining Relationships in Quantitative Research

Communicating Marketing Research Findings

Filters