Question 1

The ability of an organization to recognize,assimilate,and utilize new knowledge is referred to as learning trajectory.

Accepted Answer

A) True 
 B)False

Question 2

Increasing returns to adoption means that the more a technology is adopted,the more valuable it becomes.

Accepted Answer

A) True 
 B)False

Question 3

Arica Software Inc.is trying to estimate the installed base for its software.It is trying to assess the number of:

Accepted Answer

A)  substitutes available for its software. 
B)  developers working on its software. 
C)  areas in which its software can be applied. 
D)  users of its software. 
A)  substitutes available for its software. 
B)  developers working on its software. 
C)  areas in which its software can be applied. 
D)  users of its software.

Question 4

Earth Love Electronics Inc.has developed a lawn mower that runs on solar power.The lawn mowers are available in all local supermarkets and several electronic stores.According to the Buyer Utility Map,the company is trying to offer convenience utility in the _____ stage.

Accepted Answer

A)  supplements 
B)  purchase 
C)  disposal 
D)  maintenance 
A)  supplements 
B)  purchase 
C)  disposal 
D)  maintenance

Question 5

A new technology is most likely to be successful in displacing an existing technology when:

Accepted Answer

A)  its installed base is significantly less than that of the existing technology. 
B)  the new technology competes only on the value of its stand-alone utility. 
C)  it eclipses the combined value of the existing technology's stand-alone utility, its installed base, and its complementary goods. 
D)  the new technology's perceived and anticipated components of value are lower than its actual components of value. 
A)  its installed base is significantly less than that of the existing technology. 
B)  the new technology competes only on the value of its stand-alone utility. 
C)  it eclipses the combined value of the existing technology's stand-alone utility, its installed base, and its complementary goods. 
D)  the new technology's perceived and anticipated components of value are lower than its actual components of value.

Question 6

Which of the following statements is true of a monopoly cost curve?

Accepted Answer

A)  Monopoly costs to market share curve is more s-shaped than network externality returns to market share curve. 
B)  The steepness of the monopoly cost curve is largely a function of a firm's discretionary behavior. 
C)  It is not possible for a network externality returns curve to cross a monopoly cost curve. 
D)  A firm choosing to exploit its monopoly power is flattening its monopoly costs curve. 
A)  Monopoly costs to market share curve is more s-shaped than network externality returns to market share curve. 
B)  The steepness of the monopoly cost curve is largely a function of a firm's discretionary behavior. 
C)  It is not possible for a network externality returns curve to cross a monopoly cost curve. 
D)  A firm choosing to exploit its monopoly power is flattening its monopoly costs curve.

Question 7

The value of an electronic reader is related to the availability of books,journals,magazines,etc.,in a format that can be read by the electronic reader.For an electronic reader,these are _____ goods.

Accepted Answer

A)  complementary 
B)  substitute 
C)  Giffen 
D)  intermediate 
A)  complementary 
B)  substitute 
C)  Giffen 
D)  intermediate

Question 8

Since perceived or expected installed base may drive subsequent adoptions,a large perceived or expected installed base can lead to a large actual installed base.

Accepted Answer

A) True 
 B)False

Question 9

Future Electronics Inc.'s body scanning machine has been adopted by majority of the healthcare market.As a result,the company demands a high price from its customers,which mainly include hospitals.It is not investing much on innovation and its product variety is also very low.This cost borne by the users in this case is referred to as:

Accepted Answer

A)  marginal cost. 
B)  social cost. 
C)  monopoly cost. 
D)  deferred cost. 
A)  marginal cost. 
B)  social cost. 
C)  monopoly cost. 
D)  deferred cost.

Question 10

What is vaporware? What are its advantages?

Accepted Answer

Vaporware refers to products that are no

Question 11

Technologically superior products do not always win in the market.

Accepted Answer

A) True 
 B)False

Question 12

In a market characterized by network externalities,the benefit from using a good decreases with an increase in the number of other users of the same good.

Accepted Answer

A) True 
 B)False

Question 13

Explain the concepts of network externalities and installed base.

Accepted Answer

Many markets are characterized by networ

Question 14

Which of the following statements is true of learning effects?

Accepted Answer

A)  There are substantial differences in the rates at which organizations learn. 
B)  The learning rate is impervious to organizational factors such as firm strategy. 
C)  As a technology is adopted, further development and refining of the technology reduces. 
D)  The cost of producing a unit rises as the number of units produced increases. 
A)  There are substantial differences in the rates at which organizations learn. 
B)  The learning rate is impervious to organizational factors such as firm strategy. 
C)  As a technology is adopted, further development and refining of the technology reduces. 
D)  The cost of producing a unit rises as the number of units produced increases.

Question 15

Increasing returns to adoption imply that technology trajectories are characterized by _____,meaning that relatively small historical events may have a great impact on the final outcome.

Accepted Answer

A)  the ratchet effect 
B)  the funnel effect 
C)  corrugated anomalies 
D)  path dependency 
A)  the ratchet effect 
B)  the funnel effect 
C)  corrugated anomalies 
D)  path dependency

Question 16

Products that have a large installed base are likely to attract more developers of complementary goods.

Accepted Answer

A) True 
 B)False

Question 17

The learning curve indicates that the more units a company produces of an item,the more each unit will cost.

Accepted Answer

A) True 
 B)False

Question 18

Explain how the more a technology is adopted,the better it becomes.

Accepted Answer

Ample empirical evidence shows that the

Question 19

TechSense,an electronics manufacturing firm,allows its customers to resell old TechSense products at its retail outlets.The firm reuses the metal,wires,and plastic-extracted from these old products-in its new products.This way the company has been able to take waste management to a whole new level.According to the Buyer Utility Map,the firm is applying environmental friendliness utility lever in the _____ stage of buyer experience cycle.

Accepted Answer

A)  supplements 
B)  purchase 
C)  use 
D)  disposal 
A)  supplements 
B)  purchase 
C)  use 
D)  disposal

Question 20

When users are comparing the value of a new technology to an existing technology,they are said to be using objective information when the comparison is based on:

Accepted Answer

A)  anticipated technological benefits. 
B)  future prediction regarding the availability of complementary goods. 
C)  perceived installed base. 
D)  actual technological benefits. 
A)  anticipated technological benefits. 
B)  future prediction regarding the availability of complementary goods. 
C)  perceived installed base. 
D)  actual technological benefits.

The ability of an organization to recognize,assimilate,and utilize new knowledge is referred to as learning trajectory.

Increasing returns to adoption means that the more a technology is adopted,the more valuable it becomes.

Arica Software Inc.is trying to estimate the installed base for its software.It is trying to assess the number of:

Earth Love Electronics Inc.has developed a lawn mower that runs on solar power.The lawn mowers are available in all local supermarkets and several electronic stores.According to the Buyer Utility Map,the company is trying to offer convenience utility in the _____ stage.

A new technology is most likely to be successful in displacing an existing technology when:

Which of the following statements is true of a monopoly cost curve?

The value of an electronic reader is related to the availability of books,journals,magazines,etc.,in a format that can be read by the electronic reader.For an electronic reader,these are _____ goods.

Since perceived or expected installed base may drive subsequent adoptions,a large perceived or expected installed base can lead to a large actual installed base.

What is vaporware? What are its advantages?

Technologically superior products do not always win in the market.

In a market characterized by network externalities,the benefit from using a good decreases with an increase in the number of other users of the same good.

Explain the concepts of network externalities and installed base.

Which of the following statements is true of learning effects?

Increasing returns to adoption imply that technology trajectories are characterized by _____,meaning that relatively small historical events may have a great impact on the final outcome.

Products that have a large installed base are likely to attract more developers of complementary goods.

The learning curve indicates that the more units a company produces of an item,the more each unit will cost.

Explain how the more a technology is adopted,the better it becomes.

When users are comparing the value of a new technology to an existing technology,they are said to be using objective information when the comparison is based on:

Introduction

Sources of Innovation

Types and Patterns of Innovation

Timing of Entry

Defining the Organizations Strategic Direction

Choosing Innovation Projects

Collaboration Strategies

Protecting Innovation

Organizing for Innovation

Managing the New Product Development Process

Managing New Product Development Teams

Crafting a Deployment Strategy

Filters

Exam 4: Standards Battles and Design Dominance

The ability of an organization to recognize,assimilate,and utilize new knowledge is referred to as learning trajectory.

Increasing returns to adoption means that the more a technology is adopted,the more valuable it becomes.

Arica Software Inc.is trying to estimate the installed base for its software.It is trying to assess the number of:

Earth Love Electronics Inc.has developed a lawn mower that runs on solar power.The lawn mowers are available in all local supermarkets and several electronic stores.According to the Buyer Utility Map,the company is trying to offer convenience utility in the _____ stage.

A new technology is most likely to be successful in displacing an existing technology when:

Which of the following statements is true of a monopoly cost curve?

The value of an electronic reader is related to the availability of books,journals,magazines,etc.,in a format that can be read by the electronic reader.For an electronic reader,these are _____ goods.

Since perceived or expected installed base may drive subsequent adoptions,a large perceived or expected installed base can lead to a large actual installed base.

What is vaporware? What are its advantages?

Technologically superior products do not always win in the market.

In a market characterized by network externalities,the benefit from using a good decreases with an increase in the number of other users of the same good.

Explain the concepts of network externalities and installed base.

Which of the following statements is true of learning effects?

Increasing returns to adoption imply that technology trajectories are characterized by _____,meaning that relatively small historical events may have a great impact on the final outcome.

Products that have a large installed base are likely to attract more developers of complementary goods.

The learning curve indicates that the more units a company produces of an item,the more each unit will cost.

Explain how the more a technology is adopted,the better it becomes.

When users are comparing the value of a new technology to an existing technology,they are said to be using objective information when the comparison is based on:

Introduction

Sources of Innovation

Types and Patterns of Innovation

Timing of Entry

Defining the Organizations Strategic Direction

Choosing Innovation Projects

Collaboration Strategies

Protecting Innovation

Organizing for Innovation

Managing the New Product Development Process

Managing New Product Development Teams

Crafting a Deployment Strategy

Filters