Exam 2: External Analysis: The Identification of Opportunities and Threats

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A technological change such as the rise of the Internet can represent either an opportunity or a threat.

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Cosmetics makers focus on the unique needs of customers of different ages.The cosmetics makers recognize the importance of

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Intense rivalry lowers prices and raises costs.

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The Internet is an example of a

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In general,the more that an industry's product is like a commodity,the lower the intensity of any price war that may develop.

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Anheuser Busch,because it dominates the mass-market beer segment,does not complete with micro-brewers.

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Growth industries

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In determining its opportunities and threats,a firm should focus on internal processes and capabilities.

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Which of the following is not one of the factors in the economic forces of the macroenvironment?

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In Porter's framework,the stronger the five forces,the more limited the ability of established companies to raise prices and earn greater profits.

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One of the key factors in the success of Walmart is the buying power gained by dealing directly with manufacturers.

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Brand loyalty may be created by

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Historically,government reputation has

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An industry can be defined as a group of

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Rivalry refers to

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Members of a strategic group

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High tech industries are often dependent on complementor industries for their mutual success.

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Over the last few decades,the United States steel industry has become less concentrated.

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When the value of the dollar is low compared with the value of other currencies,products made in the United States are relatively inexpensive and products made overseas are relatively expensive.

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Strong brand loyalty and high customer switching costs are low barriers to entering an industry.

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