Exam 13: Entering Foreign Markets

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What are some of the ways in which a firm can reduce the risk of losing its proprietary know-how to foreign companies through licensing agreements?

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A problem with licensing is the risk associated with licensing technological know-how to foreign companies.There are ways of reducing this risk.One way is by entering into a cross-licensing agreement with a foreign firm.Under a cross-licensing agreement,a firm might license some valuable intangible property to a foreign partner,but in addition to a royalty payment,the firm might also request that the foreign partner license some of its valuable know-how to the firm.Such agreements are believed to reduce the risks associated with licensing technological know-how,because the licensee realizes that if it violates the licensing contract (by using the knowledge obtained to compete directly with the licensor),the licensor can do the same to it.Cross-licensing agreements enable firms to hold each other hostage,which reduces the probability that they will behave opportunistically toward each other.Such cross-licensing agreements are increasingly common in high-technology industries.Another way of reducing the risk associated with licensing is to follow the Fuji Xerox model and link an agreement to license know-how with the formation of a joint venture in which the licensor and licensee take important equity stakes.Such an approach aligns the interests of licensor and licensee,because both have a stake in ensuring that the venture is successful.

Firms pursuing global standardization or transnational strategies tend to prefer setting up wholly owned marketing subsidiaries.

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Under a cross-licensing agreement,a firm is not likely to license some valuable intangible property to a foreign partner.

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How can a wholly owned subsidiary be established in a foreign market?

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An advantage of choosing exporting as a mode of entry into foreign markets is that a firm

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If an international firm's core competence is based on proprietary technology,entering a joint venture might risk losing control of that technology to the joint-venture partner.

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_____ is an example of an industry in which cross-licensing agreements are increasingly becoming common.

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In which of the following modes of entry into foreign markets does a firm agree to set up an operating plant for a foreign client and hand over the plant when it is fully operational?

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The liability associated with foreign expansion is greater for foreign firms that

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Which of the following is an example of a first-mover advantage?

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When an international firm makes an acquisition in a foreign market,it acquires valuable intangible as well as tangible assets.

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In terms of international business,briefly describe pioneering costs.

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Which of the following is a disadvantage of large-scale entry into a foreign market?

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The CEO of Jamil Circuits is unhappy with the firm's choice of wholly owned subsidiaries as the mode of foreign entry.He has pointed out a number of disadvantages to this mode.However,the CFO of the company is not sure if all of the disadvantages that the CEO is noting are correct.Which of the following is a disadvantage of wholly owned subsidiaries as a mode of entry into foreign markets?

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If a firm is seeking to enter a market via a wholly owned subsidiary where there are already well-established incumbent enterprises,and where global competitors are also interested in establishing a presence,a suitable mode of entry is a(n)

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Describe the pros and cons of greenfield ventures.

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To reduce the risks of failure of an acquisition,managers must

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Which of the following is true of the costs and risks associated with doing business in a foreign country?

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What are the consequences of an international firm entering a foreign market on a significant scale?

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Which of the following is a reason why a relatively poor country may be an attractive target for inward investment?

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