Exam 13: Entering Foreign Markets
What are some of the ways in which a firm can reduce the risk of losing its proprietary know-how to foreign companies through licensing agreements?
A problem with licensing is the risk associated with licensing technological know-how to foreign companies.There are ways of reducing this risk.One way is by entering into a cross-licensing agreement with a foreign firm.Under a cross-licensing agreement,a firm might license some valuable intangible property to a foreign partner,but in addition to a royalty payment,the firm might also request that the foreign partner license some of its valuable know-how to the firm.Such agreements are believed to reduce the risks associated with licensing technological know-how,because the licensee realizes that if it violates the licensing contract (by using the knowledge obtained to compete directly with the licensor),the licensor can do the same to it.Cross-licensing agreements enable firms to hold each other hostage,which reduces the probability that they will behave opportunistically toward each other.Such cross-licensing agreements are increasingly common in high-technology industries.Another way of reducing the risk associated with licensing is to follow the Fuji Xerox model and link an agreement to license know-how with the formation of a joint venture in which the licensor and licensee take important equity stakes.Such an approach aligns the interests of licensor and licensee,because both have a stake in ensuring that the venture is successful.
Firms pursuing global standardization or transnational strategies tend to prefer setting up wholly owned marketing subsidiaries.
True
Under a cross-licensing agreement,a firm is not likely to license some valuable intangible property to a foreign partner.
False
How can a wholly owned subsidiary be established in a foreign market?
An advantage of choosing exporting as a mode of entry into foreign markets is that a firm
If an international firm's core competence is based on proprietary technology,entering a joint venture might risk losing control of that technology to the joint-venture partner.
_____ is an example of an industry in which cross-licensing agreements are increasingly becoming common.
In which of the following modes of entry into foreign markets does a firm agree to set up an operating plant for a foreign client and hand over the plant when it is fully operational?
The liability associated with foreign expansion is greater for foreign firms that
Which of the following is an example of a first-mover advantage?
When an international firm makes an acquisition in a foreign market,it acquires valuable intangible as well as tangible assets.
In terms of international business,briefly describe pioneering costs.
Which of the following is a disadvantage of large-scale entry into a foreign market?
The CEO of Jamil Circuits is unhappy with the firm's choice of wholly owned subsidiaries as the mode of foreign entry.He has pointed out a number of disadvantages to this mode.However,the CFO of the company is not sure if all of the disadvantages that the CEO is noting are correct.Which of the following is a disadvantage of wholly owned subsidiaries as a mode of entry into foreign markets?
If a firm is seeking to enter a market via a wholly owned subsidiary where there are already well-established incumbent enterprises,and where global competitors are also interested in establishing a presence,a suitable mode of entry is a(n)
To reduce the risks of failure of an acquisition,managers must
Which of the following is true of the costs and risks associated with doing business in a foreign country?
What are the consequences of an international firm entering a foreign market on a significant scale?
Which of the following is a reason why a relatively poor country may be an attractive target for inward investment?
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