Exam 16: Global Marketing and Research and Development

If a firm favors a push strategy,using direct selling to educate potential consumers about the features of its products,what kind of products would it most likely sell?

Which of the following is a drawback of a push strategy?

One consequence of tight cross-functional integration between research and development (R&D),production,and marketing is

Which of the following pricing strategies can run afoul of antidumping regulations?

Many international businesses try to counter negative source effects by deemphasizing their foreign origins.

What kind of demand is seen when a small change in price produces a large change in demand?

A firm's ability to use a pull marketing strategy is limited in some countries by media availability.

In which of the following conditions does arbitrage occur?

The members of a cross-functional team should have

A pull strategy refers to a marketing strategy that emphasizes personal selling rather than mass media advertising in the promotional mix.

Describe the differences in distribution systems in various countries in terms of channel exclusivity.

With regard to communication strategies,what is the difference between a push and a pull strategy?

When Jones Foods decided to enter Germany,a highly developed market,it found that it competed with hundreds of brands.In terms of communication strategy,in highly developed countries such as Germany which is typically true?

Harbinger Products competes in the branded consumer foods market.Since its domestic (U.S.)market is getting quite competitive,the company wants to expand internationally.The company's CFO,Bing Jones wants to sell the company's products "as-is" in foreign markets because he wants to minimize costs.Shayna Rodriguez,the company's marketing manager is vehemently opposed to this idea.She believes that the company has to address the product attributes,distribution strategy,communication strategy,and pricing strategy for each of the markets that the company is considering enter.What is Shayna Rodriguez referring to?

Which of the following is an important attribute for a product development team to function effectively and meet all of its development milestones?

Which of the following is an argument in favor of standardized advertising?

Which of the following is necessary for a firm to ensure profitable price discrimination?

In terms of communication strategy,_____ refers to the situation when the receiver of a message evaluates the message based on the status or image of the sender.

In the context of strategic pricing,_____ takes place whenever a firm sells a product for a price that is less than the cost of producing it.

A critical aspect of the marketing function is identifying gaps in the market so that a firm can develop new products to fill those gaps.