Exam 5: Segmentation, Targeting, and Positioning

The Actualizers would be the VALS?? group most likely to do gardening.

In the U.S.,middle-agers (ages 35 to 54)have _____ in recent years.

Brand positioning is an essential preliminary activity,or fundamental decision,to developing a successful marcom program.

There is little need to target consumers using any of the non-behavioral bases for targeting if behaviorgraphic details are available.

A positioning statement that motivates consumers to action but does not reflect a competitive advantage for the brand _____.