Exam 5: Segmentation, Targeting, and Positioning

Which of the following is one of the MindBase segments?

James is driven by technology and success at work.He is single and finds little time for social interests and prefers to focus on climbing the career ladder.Which of the MindBase segments best describes James?

PRIZMNE is a classification system that delineates every neighborhood in the United States into 66 clusters based on their demographic characteristics.

In positioning their brands,marketing communicators draw meaning from the culturally constituted world and transfer that meaning to their brands.

The best predictor of one's future behavior is his or her _____.

Which of the following is NOT a primary motivations dimension of the VALS™ psychographics classification model?

In the VALS?? segmentation scheme,consumer segments are represented along the dimensions of primary motivations and resources.

Approximately _____ percent of Hispanic Americans speak only or mostly Spanish at home.

Marketers typically refer to children aged 4 through 12 as _____ to distinguish this cohort from younger or older children.

The premise underlying geodemographic targeting is that people who _____ also share demographic and lifestyle similarities.

Terron is a young professional that always attends the latest movie,frequents the newest nightclubs,and has the most up-to-date electronic equipment.To which PRIZMNE cluster would Terron most likely belong?

Due to privacy laws,marketers are not able to obtain detailed consumer online behavior.

Martin is a politically conservative person who respects authority and the status quo.He drives a high-end automobile and shops at expensive specialty shops.In terms of the VALS™ framework,Martin is a(n)_____.

Makers in the VALS?? classification framework tend to buy the finer things in life.

There are indications that baby boomers are retaining many of their more youthful consumption patterns.

Juanita is in poor health,but she is socially active,health-conscious,and interested in learning how to do new things.Juanita would be classified as a(n)_____.

Leslie was born in 1957.To which generation does she belong?

Which PRIZMNE cluster includes neighborhoods where occupants live eclectic lifestyles and includes a mix of singles,recently divorced and single parents who have moved into older,inner-ring suburbs?

Asian-Americans are better educated than any other segment of American society.

There are indications that baby boomers are retaining many of their more youthful consumption habits.Which industries would be the most influenced by this phenomenon? Discuss how marketing strategies would be impacted.