Exam 2: Sizing up a Business: a Non-Financial Perspective

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In order to understand a firm's current and anticipated financial position and needs,we must first:

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All of these social factors can give managers further insights into the opportunities and risks facing a particular industry EXCEPT:

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The size and current growth stage of the firm must also be considered as a part of the marketing analysis.

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The ultimate goal of sizing up the industry is to:

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Information for the sizing-up process for publicly traded firms can be obtained from:

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Sizing up human resource management involves:

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The overall goal in sizing up each of the external and internal factors is to:

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What are the goals of the Federal Reserve and how does the Federal Reserve attempt to control inflation"? Why is low and steady inflation important?

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Which of the following would NOT be considered part of an EXTERNAL analysis for a business?

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If the firm's management is assessing the economics of their business model,they are engaged in which of the four areas of human resources management?

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The strategic and tactical choices that a firm makes lead to the firm's marketing mix which is referred to as the Four P's of Marketing.They are:

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Value proposition refers to:

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The focus of the analysis of human resource management and strategy is on:

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If the firm's management is assessing the opportunities and risks that a business faces,they are engaged in which of the four areas of human resource management?

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Gross domestic product product (GDP)is a measure of:

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Which of the following is NOT a question related to the analysis of the overall economy?

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Which one of the following statements is true?

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Which of the following is NOT considered to be a factor that affects the external environment in which a firm operates?

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An analysis of the industry's technological improvements can help managers better identify which of these trends are occurring within a particular industry?

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What are the three shapes of the yield curve that tend to be associated with different stages of the business cycle? How would you categorize the current business cycle? Explain your answer.

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