Exam 17: Topic Focus Customer Profitability

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If the sales revenue a customer generates exceeds the cost of goods sold,the customer is considered

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Which of the following measures shows manager how many dollars a customer contributes to the company's bottom line?

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The customer net profit shows managers how many dollars a customer contributes to the company's bottom line.

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In their book Killer Customers,Larry Selden and Geoffrey Colvin estimate what percentage of a company's customers generates approximately 120% of a company's profits?

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Which of the following is  not \textbf{ not } a step in using activity-based costing to estimate customer profitability?

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Assume you are a sales manager responsible for analyzing the profitability of the customers in your territory.You have gathered the following information on one of your customers: Assume you are a sales manager responsible for analyzing the profitability of the customers in your territory.You have gathered the following information on one of your customers:     a.Calculate the customer net profit. b.Calculate the profit margin. a.Calculate the customer net profit. b.Calculate the profit margin.

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When a manager drops an unprofitable customer,a company's total sales revenue and overall company profit will decrease.

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For each item below,identify whether the item applies to customer net profit or customer profit margin by marking an "X" in the appropriate column. For each item below,identify whether the item applies to customer net profit or customer profit margin by marking an X in the appropriate column.

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Revenues a customer generates less cost of goods associated with those revenues and the selling expenses allocated based on the customer-specific selling activities is referred to as

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Which of the following is  not \textbf{ not } an administrative expense?

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The formula for the customer profit margin is

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Customer profit margin is calculated as customer net profit divided by customer gross profit.

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Before a manager decides to drop an unprofitable customer,the manager should evaluate all the implications of the action for the affected customer,for other customers,and for the company.

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Which of the following would  not \textbf{ not } be a selling expense?

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Two calculations that can be made to measure customer profitability are

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Which of the following is  not \textbf{ not } a step in using activity-based costing to estimate customer profitability?

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In their book Killer Customers,Larry Selden and Geoffrey Colvin estimate that the top 20% of a company's customers generate approximately 120% of the company's profits.

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Two calculations can be made to measure customer profitability: customer net profit and customer profit margin. a.What is the formula for customer net profit? b.What is the formula for customer profit margin?

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The customer profit margin allows managers to compare customers based on how much each dollar of revenue they generate goes to the bottom line,regardless of the customers' absolute sales volume.

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If a customer  cannot \textbf{ cannot } be returned to profitability and the customer is dropped,

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