Exam 17: Topic Focus Customer Profitability
Exam 1: Accounting As a Tool for Management162 Questions
Exam 2: Cost Behavior and Cost Estimation Summary of Questions by Objectives and Blooms Taxonomy173 Questions
Exam 3: Cost-Volume-Profit Analysis and Pricing Decisions146 Questions
Exam 4: Product Costs and Job Order Costing162 Questions
Exam 5: Planning and Forecasting195 Questions
Exam 6: Performance Evaluation: Variance Analysis191 Questions
Exam 7: Activity-Based Costing and Activity Based Management178 Questions
Exam 8: Using Accounting Information to Make Managerial Decisions189 Questions
Exam 9: Capital Budgeting171 Questions
Exam 10: Decentralizing and Performance Evaluation194 Questions
Exam 11: Performance Evaluation Revisited: a Balanced Approach171 Questions
Exam 12: Financial Statement Analysis169 Questions
Exam 13: Statement of Cash Flows163 Questions
Exam 14: Topic Focus: Process Costing68 Questions
Exam 15: Topic Focus Variable and Absorption Costing51 Questions
Exam 16: Topic Focus Standard Costing Systems42 Questions
Exam 17: Topic Focus Customer Profitability45 Questions
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If the sales revenue a customer generates exceeds the cost of goods sold,the customer is considered
(Multiple Choice)
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Which of the following measures shows manager how many dollars a customer contributes to the company's bottom line?
(Multiple Choice)
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The customer net profit shows managers how many dollars a customer contributes to the company's bottom line.
(True/False)
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In their book Killer Customers,Larry Selden and Geoffrey Colvin estimate what percentage of a company's customers generates approximately 120% of a company's profits?
(Multiple Choice)
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Which of the following is a step in using activity-based costing to estimate customer profitability?
(Multiple Choice)
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Assume you are a sales manager responsible for analyzing the profitability of the customers in your territory.You have gathered the following information on one of your customers:
a.Calculate the customer net profit.
b.Calculate the profit margin.

(Short Answer)
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When a manager drops an unprofitable customer,a company's total sales revenue and overall company profit will decrease.
(True/False)
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For each item below,identify whether the item applies to customer net profit or customer profit margin by marking an "X" in the appropriate column.


(Essay)
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Revenues a customer generates less cost of goods associated with those revenues and the selling expenses allocated based on the customer-specific selling activities is referred to as
(Multiple Choice)
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Customer profit margin is calculated as customer net profit divided by customer gross profit.
(True/False)
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Before a manager decides to drop an unprofitable customer,the manager should evaluate all the implications of the action for the affected customer,for other customers,and for the company.
(True/False)
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Two calculations that can be made to measure customer profitability are
(Multiple Choice)
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Which of the following is a step in using activity-based costing to estimate customer profitability?
(Multiple Choice)
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In their book Killer Customers,Larry Selden and Geoffrey Colvin estimate that the top 20% of a company's customers generate approximately 120% of the company's profits.
(True/False)
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Two calculations can be made to measure customer profitability: customer net profit and customer profit margin.
a.What is the formula for customer net profit?
b.What is the formula for customer profit margin?
(Essay)
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The customer profit margin allows managers to compare customers based on how much each dollar of revenue they generate goes to the bottom line,regardless of the customers' absolute sales volume.
(True/False)
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If a customer be returned to profitability and the customer is dropped,
(Multiple Choice)
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