Exam 17: Topic Focus Customer Profitability

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Which of the following is  not \textbf{ not } an example of how a company can help a customer become a profitable customer?

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If an unprofitable customer  cannot \textbf{ cannot } be turned into a profitable one,the company should consider

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Unprofitable customers should be

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Customer net profit divides customer net profit by customer revenues.

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It may appear that all unprofitable customers should be dropped. However, before any action is taken, managers should evaluate all the implications of the action for the affected customer, for other customers, and for the company. Required: a. Explain three implications for the affected customer. b. Explain three implications for other customers. c. Explain three implications for the company.

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