Exam 2: Planning, Implementing, and Evaluating Marketing Strategies

After determining that consumers had concerns about fat and carbohydrates, Sardino's Pizza began offering a low-fat, low-carb pizza product. The creation of this new product was the result of

When managers at Logistics Pro are developing their strategic plan, they use a market orientation as a guide to ensure that ____ is an integral part of the process.

​Your quarterly strategic planning meeting will be held next month. You will schedule all the brainstorming and discussion activities for the meeting in a sequence and structure consistent with the hierarchy of the traditional strategic planning process.Which of the following sequence of activities should you schedule in order to be most consistent with the hierarchy of the traditional strategic planning process?

Starbucks provides training and support to its employees, including health care benefits. Through these ____ efforts Starbucks is better able to deliver quality products and service to its customers.

​You want to include a detailed marketing organizational chart in the company marketing plan.Which of the following sections of the marketing plan will you include this chart in?

Which of the following is not a component of a marketing plan?

Marketing objectives should be stated in such a way that the degree of accomplishment can be measured accurately.

A market is a group of individuals and/or organizations that have needs for products in a product class and have the ability, willingness, and authority to purchase these products.

An organization's business goals should be derived from its

All marketing mix decisions must have two characteristics: ____ and ____.

In a traditional organization, marketing decisions are generally centralized at the top levels of the organization.

Identifying and analyzing a target market and developing a marketing mix to satisfy individuals in that market are essential elements of which of the following parts of strategic planning?

A market opportunity results from

Harley-Davidson's Harley Owner's Group (HOG) helps to foster strong relationships between riders and their motorcycles, giving it a(n) ____ over other motorcycle manufacturers.

A strategic window is

The analysis of strengths and weaknesses focuses on internal factors that give the organization certain advantages and disadvantages in meeting the needs of its target markets.

Discuss the creation of a marketing plan. What are the major components of a marketing plan?

Performance standards are derived from marketing objectives that are set while developing the marketing strategy.

A core competency is something a firm does extremely well-sometimes so well that it gives the company an advantage over its competition.

You are meeting to discuss the proper categorization of marketing strategy costs in the monthly department budget performance report. You are especially interested in making sure the fixed and variable costs are properly categorized. The major costs associated with the marketing strategy are as follows: A. Salesperson commissions B. Office space rent C. Office equipment rental D. Product raw materials E. Product manufacturing labor With respect to the variable or fixed nature of these costs,