Question 1

Which of the following statements about sample size is false?

Accepted Answer

A)  There is no direct relationship between population size and the size of the sample required to estimate population parameters. 
B)  The larger the sample variance, the larger the sample size that is required. 
C)  The higher the level of confidence, the larger the sample size that is required. 
D)  The larger the population, the larger the sample size that is required. 
E)  All of the above statements are false. 
A)  There is no direct relationship between population size and the size of the sample required to estimate population parameters. 
B)  The larger the sample variance, the larger the sample size that is required. 
C)  The higher the level of confidence, the larger the sample size that is required. 
D)  The larger the population, the larger the sample size that is required. 
E)  All of the above statements are false.

Question 2

The total area under a normal curve is not equal to one, meaning all observations.

Accepted Answer

A) True 
 B)False

Question 3

The _____________ includes all the possible individuals or objects from whom or about which information is needed to meet the objectives of the research.

Accepted Answer

A)  Group 
B)  Selection 
C)  Population 
D)  Range 
A)  Group 
B)  Selection 
C)  Population 
D)  Range

Which of the following statements about sample size is false?

The total area under a normal curve is not equal to one, meaning all observations.

The _____________ includes all the possible individuals or objects from whom or about which information is needed to meet the objectives of the research.

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement and Attitude Scales

Questionnaire Design

Basic Sampling Issues

Data Processing, Data Analysis, and Statistical Testing

More Powerful Statistical Methods

Communicating Results and Managing Marketing Research

Filters

Exam 12: Sample Size Determination

Which of the following statements about sample size is false?

The total area under a normal curve is not equal to one, meaning all observations.

The _____________ includes all the possible individuals or objects from whom or about which information is needed to meet the objectives of the research.

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement and Attitude Scales

Questionnaire Design

Basic Sampling Issues

Data Processing, Data Analysis, and Statistical Testing

More Powerful Statistical Methods

Communicating Results and Managing Marketing Research

Filters