Question 1

The difference between the sample result and population value is known as __________.

Accepted Answer

A)  level of confidence 
B)  nonsampling error 
C)  acceptable error 
D)  none of the above 
A)  level of confidence 
B)  nonsampling error 
C)  acceptable error 
D)  none of the above C

Question 2

The _____________ is a list of the members or elements from which units to be sampled are selected.

Accepted Answer

A)  population 
B)  sample frame 
C)  sample source 
D)  universe 
E)  none of the above 
A)  population 
B)  sample frame 
C)  sample source 
D)  universe 
E)  none of the above B

Question 3

What is the most important reason for the growing popularity of nonprobability samples?

Accepted Answer

A)  sampling error can be computed 
B)  representative of population 
C)  lower cost than probability samples 
D)  less nonresponse bias than other types of sampling 
A)  sampling error can be computed 
B)  representative of population 
C)  lower cost than probability samples 
D)  less nonresponse bias than other types of sampling C

Question 4

In order to compute a skip interval, the researcher needs to know the desired sample size and the __________.

Accepted Answer

A)  census 
B)  incidence rate 
C)  stratified sample 
D)  population size 
E)  none of the above 
A)  census 
B)  incidence rate 
C)  stratified sample 
D)  population size 
E)  none of the above

Question 5

What do convenience, judgment, quota, and snowball samples have in common?

Accepted Answer

A)  They can all be classified as nonprobability samples. 
B)  They can all be classified as probability samples. 
C)  They all use random number tables to generate samples. 
D)  If properly invoked, they all provide projectable results. 
E)  They utilize every nth element in the sample frame. 
A)  They can all be classified as nonprobability samples. 
B)  They can all be classified as probability samples. 
C)  They all use random number tables to generate samples. 
D)  If properly invoked, they all provide projectable results. 
E)  They utilize every nth element in the sample frame.

Question 6

Simple random samples require a detailed listing of the population of interest.

Accepted Answer

A) True 
 B)False

Question 7

If a researcher offers beer drinkers an extra incentive to recruit their friends who also drink beer to participate in the study, s/he is using a(n) ________sample.

Accepted Answer

A)  cluster 
B)  systematic 
C)  stratified 
D)  snowball 
E)  none of the above 
A)  cluster 
B)  systematic 
C)  stratified 
D)  snowball 
E)  none of the above

Question 8

Stratified sampling is a type of probability sampling.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following types of samples enables the researcher to compute sampling error?

Accepted Answer

A)  nonprobability 
B)  convenience 
C)  probability 
D)  all of the above 
A)  nonprobability 
B)  convenience 
C)  probability 
D)  all of the above

Question 10

If trying to determine how an area or region will vote in an upcoming election, gender would be an appropriate basis for ___________________.

Accepted Answer

A)  stratification 
B)  convenience 
C)  probability 
D)  all of the above 
A)  stratification 
B)  convenience 
C)  probability 
D)  all of the above

Question 11

Suppose a marketing researcher was doing a survey of snow skiers residing in South Louisiana, for the specific purpose of estimating the feasibility of offering discounted snow ski rental equipment. The idea was gauge the need, interest and price expectations of these snow skiers as they head to Colorado or some other snow skiing destination. What type of sample would be needed?

Accepted Answer

It is plausible to assume that

Question 12

Multistage area (probability) sampling is used for national surveys or surveys that cover large regional areas.

Accepted Answer

A) True 
 B)False

Question 13

Measurement error includes all factors other than sampling error that may cause inaccuracy and bias.

Accepted Answer

A) True 
 B)False

Question 14

A researcher is developing a body of knowledge for the development of a formal questionnaire. Part of the process involves conducting four focus groups. Outline an appropriate sampling strategy for generating the focus-group respondents.

Accepted Answer

The appropriate sampling procedure for g

Question 15

Nonprobability samples cost less than probability samples.

Accepted Answer

A) True 
 B)False

Question 16

In marketing research, it is always preferable to take a census rather than a sample of the population under study.

Accepted Answer

A) True 
 B)False

Question 17

Researchers use formulas to calculate the sample size they need, the difference between the sample result and population value are___________________.

Accepted Answer

A)  levels of confidence 
B)  sample size 
C)  acceptable error 
D)  none of the above 
A)  levels of confidence 
B)  sample size 
C)  acceptable error 
D)  none of the above

Question 18

Which of the following is a correct statement regarding probability samples?

Accepted Answer

A)  The researcher can be sure of obtaining information from a representative cross section of the population of interest 
B)  Sampling error can be computed. 
C)  The survey results can be projected to the total population. 
D)  All of the above statements are correct. 
E)  None of the above are correct. 
A)  The researcher can be sure of obtaining information from a representative cross section of the population of interest 
B)  Sampling error can be computed. 
C)  The survey results can be projected to the total population. 
D)  All of the above statements are correct. 
E)  None of the above are correct.

Question 19

All other things equal, larger samples will have less ___________ than smaller samples.

Accepted Answer

A)  measurement error 
B)  sampling error 
C)  time and cost 
D)  nonsampling error 
E)  interviewer error 
A)  measurement error 
B)  sampling error 
C)  time and cost 
D)  nonsampling error 
E)  interviewer error

Question 20

The prevalence of unlisted numbers in the metropolitan areas of the western United States can lead researchers to use_________________ to make sure the company has a representative sample.

Accepted Answer

A)  a sampling frame 
B)  probability samples 
C)  random-digit dialing 
D)  non of the above 
A)  a sampling frame 
B)  probability samples 
C)  random-digit dialing 
D)  non of the above

The difference between the sample result and population value is known as __________.

The _____________ is a list of the members or elements from which units to be sampled are selected.

What is the most important reason for the growing popularity of nonprobability samples?

In order to compute a skip interval, the researcher needs to know the desired sample size and the __________.

What do convenience, judgment, quota, and snowball samples have in common?

Simple random samples require a detailed listing of the population of interest.

If a researcher offers beer drinkers an extra incentive to recruit their friends who also drink beer to participate in the study, s/he is using a(n) ________sample.

Stratified sampling is a type of probability sampling.

Which of the following types of samples enables the researcher to compute sampling error?

If trying to determine how an area or region will vote in an upcoming election, gender would be an appropriate basis for ___________________.

Multistage area (probability) sampling is used for national surveys or surveys that cover large regional areas.

Measurement error includes all factors other than sampling error that may cause inaccuracy and bias.

A researcher is developing a body of knowledge for the development of a formal questionnaire. Part of the process involves conducting four focus groups. Outline an appropriate sampling strategy for generating the focus-group respondents.

Nonprobability samples cost less than probability samples.

In marketing research, it is always preferable to take a census rather than a sample of the population under study.

Researchers use formulas to calculate the sample size they need, the difference between the sample result and population value are___________________.

Which of the following is a correct statement regarding probability samples?

All other things equal, larger samples will have less ___________ than smaller samples.

The prevalence of unlisted numbers in the metropolitan areas of the western United States can lead researchers to use_________________ to make sure the company has a representative sample.

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement and Attitude Scales

Questionnaire Design

Sample Size Determination

Data Processing, Data Analysis, and Statistical Testing

More Powerful Statistical Methods

Communicating Results and Managing Marketing Research

Filters

Exam 11: Basic Sampling Issues

The difference between the sample result and population value is known as __________.

The _____________ is a list of the members or elements from which units to be sampled are selected.

What is the most important reason for the growing popularity of nonprobability samples?

In order to compute a skip interval, the researcher needs to know the desired sample size and the __________.

What do convenience, judgment, quota, and snowball samples have in common?

Simple random samples require a detailed listing of the population of interest.

If a researcher offers beer drinkers an extra incentive to recruit their friends who also drink beer to participate in the study, s/he is using a(n) ________sample.

Stratified sampling is a type of probability sampling.

Which of the following types of samples enables the researcher to compute sampling error?

If trying to determine how an area or region will vote in an upcoming election, gender would be an appropriate basis for ___________________.

Multistage area (probability) sampling is used for national surveys or surveys that cover large regional areas.

Measurement error includes all factors other than sampling error that may cause inaccuracy and bias.

A researcher is developing a body of knowledge for the development of a formal questionnaire. Part of the process involves conducting four focus groups. Outline an appropriate sampling strategy for generating the focus-group respondents.

Nonprobability samples cost less than probability samples.

In marketing research, it is always preferable to take a census rather than a sample of the population under study.

Researchers use formulas to calculate the sample size they need, the difference between the sample result and population value are___________________.

Which of the following is a correct statement regarding probability samples?

All other things equal, larger samples will have less ___________ than smaller samples.

The prevalence of unlisted numbers in the metropolitan areas of the western United States can lead researchers to use_________________ to make sure the company has a representative sample.

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement and Attitude Scales

Questionnaire Design

Sample Size Determination

Data Processing, Data Analysis, and Statistical Testing

More Powerful Statistical Methods

Communicating Results and Managing Marketing Research

Filters