Question 1

Which of the following multivariate procedures does not include a dependent variable in its analysis?

Accepted Answer

A)  multiple regression analysis 
B)  cluster analysis 
C)  multiple discriminant analysis 
D)  None of the above procedures includes a dependent variable. 
A)  multiple regression analysis 
B)  cluster analysis 
C)  multiple discriminant analysis 
D)  None of the above procedures includes a dependent variable.

Question 2

A perfect correlation indicates that two variables are causally related.

Accepted Answer

A) True 
 B)False

Question 3

Suppose an analyst wanted to determine whether or not dollars spent on advertising, number of sales people, number of new products introduced, and dollars spent on research and development were contributing to the growth in company market share. Which of the following procedures would be most appropriate?

Accepted Answer

A)  conjoint analysis 
B)  cluster analysis 
C)  multiple regression analysis 
D)  perceptual mapping 
A)  conjoint analysis 
B)  cluster analysis 
C)  multiple regression analysis 
D)  perceptual mapping

Question 4

____________ is the mathematical technique for fitting a line that best describes the relationship between two variables.

Accepted Answer

A)  Pearson's product-moment correlation 
B)  Least squares procedure 
C)  Chi-square test 
D)  Significance test 
E)  none of the above 
A)  Pearson's product-moment correlation 
B)  Least squares procedure 
C)  Chi-square test 
D)  Significance test 
E)  none of the above

Question 5

If the goal is to classify business travelers into distinct groups based on their responses to 20 questions on preferences to mode of transportation, hotel accommodation, and ethnic food, which of the following techniques would be most appropriate?

Accepted Answer

A)  multiple regression analysis 
B)  conjoint analysis 
C)  cluster analysis 
D)  factor analysis 
A)  multiple regression analysis 
B)  conjoint analysis 
C)  cluster analysis 
D)  factor analysis

Which of the following multivariate procedures does not include a dependent variable in its analysis?

A perfect correlation indicates that two variables are causally related.

____________ is the mathematical technique for fitting a line that best describes the relationship between two variables.

If the goal is to classify business travelers into distinct groups based on their responses to 20 questions on preferences to mode of transportation, hotel accommodation, and ethnic food, which of the following techniques would be most appropriate?

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement and Attitude Scales

Questionnaire Design

Basic Sampling Issues

Sample Size Determination

Data Processing, Data Analysis, and Statistical Testing

Communicating Results and Managing Marketing Research

Filters

Exam 14: More Powerful Statistical Methods

Which of the following multivariate procedures does not include a dependent variable in its analysis?

A perfect correlation indicates that two variables are causally related.

____________ is the mathematical technique for fitting a line that best describes the relationship between two variables.

If the goal is to classify business travelers into distinct groups based on their responses to 20 questions on preferences to mode of transportation, hotel accommodation, and ethnic food, which of the following techniques would be most appropriate?

Problem Definition and the Research Process

Secondary Data and Databases

Qualitative Research

Traditional Survey Research

Online Marketing Research

Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement and Attitude Scales

Questionnaire Design

Basic Sampling Issues

Sample Size Determination

Data Processing, Data Analysis, and Statistical Testing

Communicating Results and Managing Marketing Research

Filters