Question 1

The major advantage of travel studies conducted by universities is that:

Accepted Answer

A)  they provide advice in the planning, design and interpretation of travel research. 
B)  they lack intimate knowledge and bias toward the internal problems of a business. 
C)  the studies are usually conducted without bias by scientifically trained professionals. 
D)  they are concerned with the teaching of tourism and related subjects. 
A)  they provide advice in the planning, design and interpretation of travel research. 
B)  they lack intimate knowledge and bias toward the internal problems of a business. 
C)  the studies are usually conducted without bias by scientifically trained professionals. 
D)  they are concerned with the teaching of tourism and related subjects. C

Question 2

Primary sources of data:

Accepted Answer

A)  include statistical data provided by the Census Bureau. 
B)  should only be gathered after secondary sources have been exhausted. 
C)  are free from investigator bias. 
D)  rely on the direct observation of physical phenomena in the gathering of data. 
E)  are the first sources that should be explored. 
A)  include statistical data provided by the Census Bureau. 
B)  should only be gathered after secondary sources have been exhausted. 
C)  are free from investigator bias. 
D)  rely on the direct observation of physical phenomena in the gathering of data. 
E)  are the first sources that should be explored. B

Question 3

The task of motivation research is to:

Accepted Answer

A)  determine which marketing functions are essential. 
B)  find out just what makes people behave as they do. 
C)  determine the relationship between disposable income and consumption. 
D)  trace the relationship between population characteristics and consumption. 
E)  analyze the quantitative importance of marketing in the United States. 
A)  determine which marketing functions are essential. 
B)  find out just what makes people behave as they do. 
C)  determine the relationship between disposable income and consumption. 
D)  trace the relationship between population characteristics and consumption. 
E)  analyze the quantitative importance of marketing in the United States. B

Question 4

Why would the U.S. Census Bureau be considered the best organization for developing comprehensive travel statistics?

Accepted Answer

A)  It is well staffed in those parts of the country in which tourism is popular and thus could do the job. 
B)  It has an adequate current budget to do the job. 
C)  It is operated under the Department of Transportation and thus is vitally interested. 
D)  It is experienced in making such surveys. 
E)  It makes frequent surveys. 
A)  It is well staffed in those parts of the country in which tourism is popular and thus could do the job. 
B)  It has an adequate current budget to do the job. 
C)  It is operated under the Department of Transportation and thus is vitally interested. 
D)  It is experienced in making such surveys. 
E)  It makes frequent surveys.

Question 5

What benefits to environmental quality could be accomplished by more adequate tourism research?

Accepted Answer

A)  Uneconomic tourist services and businesses could be eliminated. 
B)  Investors could be attracted to the right kind of tourism supply components, in the right place, in the right quantity, and with the proper design and service. 
C)  Chain operations would be discouraged. 
D)  Local investors would be favored over foreign investors. 
E)  There would be more government support. 
A)  Uneconomic tourist services and businesses could be eliminated. 
B)  Investors could be attracted to the right kind of tourism supply components, in the right place, in the right quantity, and with the proper design and service. 
C)  Chain operations would be discouraged. 
D)  Local investors would be favored over foreign investors. 
E)  There would be more government support.

Question 6

The TTRA is:

Accepted Answer

A)  the Train Travel Research Association. 
B)  the largest travel research organization. 
C)  a nonprofit, privately supported agency frequently used by government to develop tourism policies. 
D)  an organization that specializes in conducting research in the hotel and restaurant management field. 
A)  the Train Travel Research Association. 
B)  the largest travel research organization. 
C)  a nonprofit, privately supported agency frequently used by government to develop tourism policies. 
D)  an organization that specializes in conducting research in the hotel and restaurant management field.

Question 7

Personal interviews and mail or telephone interviews are a part of the ____________ method in tourism research.

Accepted Answer

A)  observational 
B)  survey 
C)  test-marketing 
D)  experimental 
E)  mechanical recorder 
A)  observational 
B)  survey 
C)  test-marketing 
D)  experimental 
E)  mechanical recorder

Question 8

Why is tourism research data needed?

Accepted Answer

A)  politicians need this information in order to receive tourist-area votes. 
B)  elected legislators like to know about businesses within their constituencies. 
C)  an intelligent assessment of the market and the opportunities for promotion are based on statistics. 
D)  hotels can benefit greatly from tourist statistics as they are the most important supply element. 
A)  politicians need this information in order to receive tourist-area votes. 
B)  elected legislators like to know about businesses within their constituencies. 
C)  an intelligent assessment of the market and the opportunities for promotion are based on statistics. 
D)  hotels can benefit greatly from tourist statistics as they are the most important supply element.

Question 9

Which of the following is not a use of travel research?

Accepted Answer

A)  to delineate significant problems for the manager 
B)  to aid in sales promotion 
C)  to create good will 
D)  to reduce waste 
E)  to take the burden of decision-making from managers 
A)  to delineate significant problems for the manager 
B)  to aid in sales promotion 
C)  to create good will 
D)  to reduce waste 
E)  to take the burden of decision-making from managers

Question 10

One of the advantages of using secondary sources of information rather than primary data is that:

Accepted Answer

A)  secondary sources are up-to-date as a rule. 
B)  secondary data ordinarily are in usable form. 
C)  secondary data usually can be gathered faster and at less expense. 
D)  secondary data are more accurate. 
E)  secondary data do not require verification or validation as to their dependability. 
A)  secondary sources are up-to-date as a rule. 
B)  secondary data ordinarily are in usable form. 
C)  secondary data usually can be gathered faster and at less expense. 
D)  secondary data are more accurate. 
E)  secondary data do not require verification or validation as to their dependability.

Question 11

An advantage of the survey method of gathering data is that:

Accepted Answer

A)  it is inexpensive. 
B)  it takes very little time to plan and execute. 
C)  it is more realistic simulation of market performance than observation or experimentation. 
D)  errors are not likely to enter the project. 
E)  it goes directly to original sources of information. 
A)  it is inexpensive. 
B)  it takes very little time to plan and execute. 
C)  it is more realistic simulation of market performance than observation or experimentation. 
D)  errors are not likely to enter the project. 
E)  it goes directly to original sources of information.

Question 12

Which of the following methods of gathering primary data comes closest to real life tourism situations?

Accepted Answer

A)  experimentation 
B)  survey 
C)  observation 
D)  personal interviews 
E)  use of executive judgment 
A)  experimentation 
B)  survey 
C)  observation 
D)  personal interviews 
E)  use of executive judgment

The major advantage of travel studies conducted by universities is that:

Primary sources of data:

The task of motivation research is to:

Why would the U.S. Census Bureau be considered the best organization for developing comprehensive travel statistics?

What benefits to environmental quality could be accomplished by more adequate tourism research?

The TTRA is:

Personal interviews and mail or telephone interviews are a part of the ____________ method in tourism research.

Why is tourism research data needed?

Which of the following is not a use of travel research?

One of the advantages of using secondary sources of information rather than primary data is that:

An advantage of the survey method of gathering data is that:

Which of the following methods of gathering primary data comes closest to real life tourism situations?

Tourism in Perspective

Tourism Through the Ages

Career Opportunities

World, National, Regional, and Other Organizations

Passenger Transportation

Hospitality and Related Services

Organizations in the Distribution Process

Attractions, Recreation, Entertainment, and Other

Motivation for Pleasure Travel

Cultural and International Tourism for Lifes Enrichment

Sociology of Tourism

Tourism Components and Supply

Measuring and Forecasting Demand

Tourism Marketing

Tourisms Economic Impact

Tourism Policy: Structure, Content and Process

Tourism Planning, Development, and Social Consideration

Tourism and the Environment

Tourisms Future

Filters

Exam 18: Travel and Tourism Research

The major advantage of travel studies conducted by universities is that:

Primary sources of data:

The task of motivation research is to:

Why would the U.S. Census Bureau be considered the best organization for developing comprehensive travel statistics?

What benefits to environmental quality could be accomplished by more adequate tourism research?

The TTRA is:

Personal interviews and mail or telephone interviews are a part of the ____________ method in tourism research.

Why is tourism research data needed?

Which of the following is not a use of travel research?

One of the advantages of using secondary sources of information rather than primary data is that:

An advantage of the survey method of gathering data is that:

Which of the following methods of gathering primary data comes closest to real life tourism situations?

Tourism in Perspective

Tourism Through the Ages

Career Opportunities

World, National, Regional, and Other Organizations

Passenger Transportation

Hospitality and Related Services

Organizations in the Distribution Process

Attractions, Recreation, Entertainment, and Other

Motivation for Pleasure Travel

Cultural and International Tourism for Lifes Enrichment

Sociology of Tourism

Tourism Components and Supply

Measuring and Forecasting Demand

Tourism Marketing

Tourisms Economic Impact

Tourism Policy: Structure, Content and Process

Tourism Planning, Development, and Social Consideration

Tourism and the Environment

Tourisms Future

Filters